Moroccanoil Blonde Perfecting Purple Shampoo

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Product is rated as #95 in category Shampoo Comparisons


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  • Brand: Moroccanoil
  • Analyzed: 438 reviews. Ranks in top-20% by number of reviews
  • Mentions: 65 positive. Ranks in top-80% by share of positive mentions
  • Amazon rating: 4.5. Ranks in top-40% by Amazon ratings
Moroccanoil Blonde Perfecting Purple Shampoo photo
Moroccanoil Blonde Perfecting Purple Shampoo

Price History



Moroccanoil Blonde Perfecting Purple Shampoo is a popular choice among Amazon shoppers, ranking among the top 30% of shampoos in terms of price.

  • It has a high overall rating of 4.1 and offers several benefits for blonde hair.
  • Pros include its ability to neutralize brassy tones, pleasant scent, and effectiveness in maintaining bleached hair.
  • Users also appreciate its purple shampoo properties and its positive effect on various blonde hair shades.
  • The shampoo is effective in preserving hair color and has a positive effect on hair shine.
  • Average attributes include its effect on highlights, presence of natural ingredients, and effect on hair softness or silkiness.
  • Cons include its effectiveness in residue or buildup removal, cleaning hair, and potential tinting effect on hair shades.
  • Some users also have mixed experiences with its ability to improve hair health, control frizz, and cater to curly or wavy hair.
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Ability to neutralize brassy tones4.918489%top-5%
Bleached hair maintenance4.5786%top-10%
Purple Shampoo properties4.514482%top-10%
Effect on blonde hair shades4.412782%top-10%
Effect on blonde hair shades4.412782%top-10%
Effectiveness in hair color preservation4.24087%top-10%
Effect on shiny hair4.22390%top-50%
Average performance
Effect on highlights3.92685%top-30%
Natural Ingredients3.91283%top-40%
Effect on hair softness or silkiness3.82688%top-50%
Shampoo chemical content3.7863%top-40%
Hair dryness reduction after shampooing3.613043%top-60%
Effectiveness in providing toning benefits3.62681%top-40%
Ash color maintenance3.52078%top-50%
Sulfate-free shampoo3.52100%top-40%
Moisturizing effect3.42669%top-60%
Effectiveness on Damaged hair3.0856%bottom-40%
Effect on hair manageability3.0856%bottom-30%
Effectiveness in residue or buildup removal2.9933%bottom-20%
Effectiveness in cleaning hair2.92560%bottom-20%
Tinting effect on hair shades2.9540%bottom-30%
Improvement of hair health2.83462%bottom-20%
Effectiveness on Frizz Control2.81141%bottom-20%
Curly or Wavy hair users shampoo experiences2.7367%bottom-20%
Impact on scalp health2.71323%bottom-40%
Effectiveness on oily hair2.7450%bottom-30%
Effect on hair tangling2.7748%bottom-40%
Effectiveness on hair loss2.6520%bottom-40%
Effectiveness on dandruff2.520%top-30%
Effectiveness on flaky scalp2.520%top-40%
Effectiveness on thinning hair2.5520%top-40%
Too few reviews:
Degreasing propertiesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Effectiveness in hair strengtheningfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Moroccanoil Blonde Perfecting Purple Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.