Affirm: KeraCare Moisturizing Shampoo Rating Based on Amazon Reviews

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Product is rated as #142 in category Shampoo comparisons


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  • Brand: Affirm
  • Analyzed: 93 reviews. Ranks in top-60% by number of reviews
  • Mentions: 72 positive. Ranks in top-60% by share of positive mentions
  • Amazon rating: 4.7. Ranks in top-5% by Amazon ratings
Affirm: KeraCare Moisturizing Shampoo photo
Affirm: KeraCare Moisturizing Shampoo

Price History



Affirm: KeraCare Moisturizing Shampoo is a popular shampoo on Amazon, ranking among the top 20% in price.

  • It has a moderate overall rating of 3.7, placing it in the top 40% of shampoos.


  • Highly effective against dandruff (top 5%)
  • Effective for flaky scalp (top 10%)
  • Positive impact on scalp health (top 20%)
  • Pleasant scent (top 40%)


  • Moisturizing effect (bottom 30%)
  • Residue or buildup removal (bottom 30%)
  • Improvement of hair health (bottom 30%)


  • Cleaning effectiveness (bottom 20%)
  • Limited reduction in hair dryness (bottom 20%)
  • Limited effect on hair softness or silkiness (bottom 10%)
  • Chemical content concerns (bottom 30%)
  • Limited improvement in hair manageability (bottom 10%)
  • Lack of natural ingredients (bottom 10%)
  • Effective for thinning hair (top 40%)
  • Effective for hair growth (top 40%)
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effectiveness on dandruff4.73785%top-5%
Effectiveness on flaky scalp4.3580%top-10%
Impact on scalp health4.04481%top-20%
Average performance
Moisturizing effect3.22100%bottom-30%
Effectiveness in residue or buildup removal3.0714%bottom-30%
Improvement of hair health3.02100%bottom-30%
Effectiveness in cleaning hair2.9863%bottom-20%
Hair dryness reduction after shampooing2.81952%bottom-20%
Effect on hair softness or silkiness2.82100%bottom-10%
Shampoo chemical content2.6743%bottom-30%
Effect on hair manageability2.6333%bottom-10%
Natural Ingredients2.5333%bottom-10%
Effectiveness on thinning hair2.53100%top-40%
Effectiveness on Hair Growth2.52100%top-40%
Too few reviews:
Effectiveness on oily hairfrew reviews
Degreasing propertiesfrew reviews
Effect on shiny hairfrew reviews
Effect on blonde hair shadesfrew reviews
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Bleached hair maintenancefrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Curly or Wavy hair users shampoo experiencesfrew reviews
Sulfate-free shampoofrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Effectiveness on hair lossfrew reviews
Effectiveness in hair strengtheningfrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effect on hair tanglingfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Damaged hairfrew reviews
Effectiveness on Frizz Controlfrew reviews
Effectiveness in hair color preservationfrew reviews

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How we determined rating score for Affirm: KeraCare Moisturizing Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.
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