Moroccanoil Reviews Analysis

Moroccanoil

Products analyzed

2926

Reviews analyzed

4.6

 4.6/5

4.2

 4.2/5

Brand Champion

Moroccanoil Hydrating Shampoo

Amazon rating	4.6
BeautyGooru rating	4.3
Number of reviews	1239
Positive mention rate	63%

$26.0 at Amazon

Moroccanoil Hydrating Shampoo is a popular choice among customers, ranking among the top 60% of shampoos in terms of price. It has received positive reviews, with an overall rating of 4.3, placing it in the top 10% of shampoos.

Shampoo Property	Number of Mentions	Positive Review Percentage
Pros
- Effect on shiny hair	87	93	Moroccanoil Hydrating Shampoo is highly praised for its ability to enhance hair shine, placing it in the top 20% of shampoos.
- Effect on hair softness or silkiness	183	86	Customers appreciate the shampoos ability to make their hair soft and silky, ranking it in the top 20% of shampoos.
- Sulfate-free shampoo	13	92	The fact that Moroccanoil Hydrating Shampoo is sulfate-free is well-received by customers, placing it in the top 20% of shampoos.
Average performance
- Scent	434	77	The shampoos scent receives mixed reviews, with 77% of mentions being positive, ranking it in the top 40% of shampoos.
- Effectiveness in cleaning hair	96	73	While the shampoo effectively cleans hair, it receives average reviews in this aspect, placing it in the top 60% of shampoos.
- Natural Ingredients	19	74	Customers appreciate the presence of natural ingredients in the shampoo, ranking it in the top 50% of shampoos.
- Effectiveness on Frizz Control	97	59	The shampoos ability to control frizz receives average reviews, placing it in the top 40% of shampoos.
- Shampoo chemical content	26	65	Customers have mixed opinions about the shampoos chemical content, ranking it in the top 40% of shampoos.
- Effectiveness in hair strengthening	4	100	The shampoo is highly effective in strengthening hair, ranking it in the top 30% of shampoos.
- Effect on hair manageability	53	69	Customers find the shampoo to be average in improving hair manageability, placing it in the top 40% of shampoos.
- Effectiveness on Damaged hair	40	70	The shampoo receives average reviews in terms of its effectiveness on damaged hair, ranking it in the top 40% of shampoos.
- Hair dryness reduction after shampooing	398	59	While the shampoo helps reduce hair dryness, it receives average reviews in this aspect, placing it in the top 50% of shampoos.
Cons
- Effect on hair tangling	36	22	Some customers experience hair tangling after using the shampoo, ranking it in the top 50% of shampoos.
- Impact on scalp health	48	48	The shampoo has mixed reviews regarding its impact on scalp health, ranking it in the bottom 40% of shampoos.
- Effectiveness on oily hair	23	42	Customers find the shampoo to be less effective on oily hair, ranking it in the bottom 30% of shampoos.
- Squeaky clean hair feeling after shampoo use	3	67	Some customers experience a squeaky clean hair feeling after using the shampoo, ranking it in the bottom 30% of shampoos.
- Effectiveness on hair loss	23	18	The shampoo receives negative reviews in terms of its effectiveness on hair loss, ranking it in the bottom 40% of shampoos.
- Degreasing properties	3	33	Some customers find the shampoo to have poor degreasing properties, ranking it in the bottom 10% of shampoos.
- Effectiveness on dandruff	32	33	The shampoo receives average reviews in terms of its effectiveness on dandruff, ranking it in the top 30% of shampoos.
- Effect on highlights	5	100	Customers appreciate the shampoos positive effect on highlights, ranking it in the top 50% of shampoos.

Absolute Specialized winner

Moroccanoil Smoothing Shampoo

Amazon rating	4.6
BeautyGooru rating	4.2
Number of reviews	270
Positive mention rate	75%
Winning attributes	Effect on hair softness or silkiness, Effect on shiny hair, Moisturizing effect, Curly or Wavy hair users shampoo experiences, Shampoo chemical content, Improvement of hair health, Effectiveness on Damaged hair, Effectiveness on Frizz Control, Effectiveness in cleaning hair
Leading attributes	Scent, Effect on hair softness or silkiness, Effect on hair manageability, Effect on shiny hair, Moisturizing effect, Curly or Wavy hair users shampoo experiences, Sulfate-free shampoo, Shampoo chemical content, Natural Ingredients, Effectiveness on thinning hair, Improvement of hair health, Squeaky clean hair feeling after shampoo use, Effectiveness on Damaged hair, Effectiveness on Frizz Control, Hair dryness reduction after shampooing, Effectiveness in hair color preservation, Effectiveness in cleaning hair

$75.0 at Amazon

Moroccanoil Smoothing Shampoo is a highly regarded shampoo among popular options on Amazon, with positive ratings in various categories. It stands out for its effectiveness in improving hair softness and silkiness, cleaning hair effectively, and its chemical content. Additionally, it is praised for its ability to enhance hair shine, improve hair health, control frizz, and repair damaged hair. The shampoo also provides moisturizing effects and reduces hair dryness after use. It receives positive feedback from users with curly or wavy hair and is appreciated for its pleasant scent and sulfate-free formula. However, some users have reported negative experiences regarding its impact on scalp health, hair tangling, effectiveness on hair loss, and oily hair. It also has mixed reviews on its effectiveness on thinning hair.

Shampoo Property	Number of Mentions	Positive Review Percentage
Pros
Effect on hair softness or silkiness	60	97	Users highly appreciate the shampoos ability to make their hair soft and silky.
Effectiveness in cleaning hair	29	86	The shampoo effectively cleans the hair, leaving it feeling fresh and clean.
Shampoo chemical content	9	89	Users appreciate the quality and composition of the shampoos ingredients.
Effect on shiny hair	28	88	The shampoo enhances hair shine, giving it a healthy and glossy appearance.
Improvement of hair health	31	97	Users have noticed an improvement in the overall health of their hair after using this shampoo.
Effectiveness on Frizz Control	56	79	The shampoo effectively controls frizz, making hair more manageable.
Effectiveness on Damaged hair	7	100	Users have experienced positive results in repairing damaged hair with this shampoo.
Moisturizing effect	12	96	The shampoo provides moisturizing effects, preventing dryness and promoting hydration.
Hair dryness reduction after shampooing	58	69	Users have noticed a reduction in hair dryness after using this shampoo.
Average performance
Average: Scent	94	82	The shampoo has a pleasant scent that is well-liked by users.
Average: Sulfate-free shampoo	6	83	Users appreciate that this shampoo is sulfate-free, making it gentle on the hair.
Average: Natural Ingredients	8	75	The shampoo contains natural ingredients, which is appreciated by users.
Average: Squeaky clean hair feeling after shampoo use	2	100	Users have experienced a squeaky clean feeling after using this shampoo.
Average: Effect on hair manageability	14	64	The shampoo has shown some positive effects on hair manageability.
Cons
Impact on scalp health	6	50	Some users have reported negative effects on scalp health after using this shampoo.
Effect on hair tangling	7	57	A few users have experienced hair tangling issues with this shampoo.
Effectiveness on hair loss	3	17	Some users have not found this shampoo effective in addressing hair loss.
Effectiveness on oily hair	4	0	Users with oily hair have not found this shampoo effective in controlling oiliness.
Effectiveness on thinning hair	2	50	The shampoo has shown mixed results in addressing thinning hair.

Specialized winners

Scent	Moroccanoil Blonde Perfecting Purple Shampoo (in top-5% of shampoos, 111 mentions on topic, 93% positive)
Effect on hair softness or silkiness	Moroccanoil Smoothing Shampoo (in top-5% of shampoos, 60 mentions on topic, 97% positive)
Ability to neutralize brassy tones	Moroccanoil Blonde Perfecting Purple Shampoo (in top-5% of shampoos, 184 mentions on topic, 89% positive)
Effect on shiny hair	Moroccanoil Moisture Repair Shampoo, Moroccanoil Smoothing Shampoo (in top-10% of shampoos, 49 mentions on topic, 90% positive on average)
Effect on blonde hair shades	Moroccanoil Blonde Perfecting Purple Shampoo (in top-10% of shampoos, 127 mentions on topic, 82% positive)
Purple Shampoo properties	Moroccanoil Blonde Perfecting Purple Shampoo (in top-10% of shampoos, 144 mentions on topic, 82% positive)
Bleached hair maintenance	Moroccanoil Blonde Perfecting Purple Shampoo (in top-10% of shampoos, 7 mentions on topic, 86% positive)
Shampoo chemical content	Moroccanoil Smoothing Shampoo (in top-10% of shampoos, 9 mentions on topic, 89% positive)
Improvement of hair health	Moroccanoil Smoothing Shampoo (in top-10% of shampoos, 31 mentions on topic, 97% positive)
Effectiveness on Damaged hair	Moroccanoil Moisture Repair Shampoo, Moroccanoil Smoothing Shampoo (in top-10% of shampoos, 51 mentions on topic, 89% positive on average)
Hair dryness reduction after shampooing	Moroccanoil Moisture Repair Shampoo (in top-10% of shampoos, 207 mentions on topic, 81% positive)
Effectiveness in hair color preservation	Moroccanoil Blonde Perfecting Purple Shampoo (in top-10% of shampoos, 40 mentions on topic, 87% positive)
Moisturizing effect	Moroccanoil Smoothing Shampoo (in top-20% of shampoos, 12 mentions on topic, 96% positive)
Curly or Wavy hair users shampoo experiences	Moroccanoil Moisture Repair Shampoo, Moroccanoil Smoothing Shampoo (in top-20% of shampoos, 42 mentions on topic, 85% positive on average)
Sulfate-free shampoo	Moroccanoil Hydrating Shampoo (in top-20% of shampoos, 13 mentions on topic, 92% positive)
Effectiveness on Frizz Control	Moroccanoil Moisture Repair Shampoo, Moroccanoil Smoothing Shampoo (in top-20% of shampoos, 65 mentions on topic, 77% positive on average)
Effectiveness in cleaning hair	Moroccanoil Smoothing Shampoo (in top-20% of shampoos, 29 mentions on topic, 86% positive)
Effectiveness on dandruff	Moroccanoil Hydrating Shampoo, Moroccanoil Moisture Repair Shampoo, Moroccanoil Blonde Perfecting Purple Shampoo (in top-30% of shampoos, 19 mentions on topic, 28% positive on average)
Effect on highlights	Moroccanoil Blonde Perfecting Purple Shampoo (in top-30% of shampoos, 26 mentions on topic, 85% positive)
Squeaky clean hair feeling after shampoo use	Moroccanoil Smoothing Shampoo (in top-30% of shampoos, 2 mentions on topic, 100% positive)
Effectiveness in hair strengthening	Moroccanoil Hydrating Shampoo, Moroccanoil Moisture Repair Shampoo (in top-30% of shampoos, 6 mentions on topic, 100% positive on average)
Effectiveness on flaky scalp	Moroccanoil Hydrating Shampoo, Moroccanoil Moisture Repair Shampoo, Moroccanoil Blonde Perfecting Purple Shampoo (in top-40% of shampoos, 2 mentions on topic, 17% positive on average)
Effect on hair manageability	Moroccanoil Hydrating Shampoo, Moroccanoil Smoothing Shampoo (in top-40% of shampoos, 34 mentions on topic, 67% positive on average)
Effectiveness in providing toning benefits	Moroccanoil Blonde Perfecting Purple Shampoo (in top-40% of shampoos, 26 mentions on topic, 81% positive)
Natural Ingredients	Moroccanoil Blonde Perfecting Purple Shampoo, Moroccanoil Smoothing Shampoo (in top-40% of shampoos, 10 mentions on topic, 79% positive on average)
Effectiveness on thinning hair	Moroccanoil Hydrating Shampoo, Moroccanoil Moisture Repair Shampoo, Moroccanoil Blonde Perfecting Purple Shampoo, Moroccanoil Smoothing Shampoo (in top-40% of shampoos, 8 mentions on topic, 41% positive on average)
Effectiveness on seborrheic dermatitis	Moroccanoil Moisture Repair Shampoo (in top-40% of shampoos, 2 mentions on topic, 0% positive)
Effectiveness on Hair Growth	Moroccanoil Hydrating Shampoo, Moroccanoil Moisture Repair Shampoo (in top-40% of shampoos, 3 mentions on topic, 83% positive on average)