About Us

Our Mission

At BeautyGooru, we are dedicated to simplifying your online shopping experience. Our mission is to be the best at providing structured, smart information extracted from a universe of customer reviews across various shopping platforms. We offer unbiased ratings of products, allowing you to choose exactly what you need based on reliable social proof. With Beautygooru, there’s no need to wade through tons of customer reviews—we’ve analyzed them for you and organized the information in a structured format.

Our Journey

Our story began at the start of 2024, born out of the frustration we experienced every time we shopped online and faced an overwhelming amount of information. We wanted to consider the different pros and cons of products as mentioned in reviews, as well as understand all possible use cases. Realizing that it was an impossible task to do manually, we decided to tackle the challenge ourselves. Thus, Beautygooru was born, with the aim to make online shopping less painful and to overcome choice paralysis.

Our Team

BeautyGooru is powered by a small but experienced team, with each member bringing 10-15 years of expertise in customer products, e-commerce, and IT. United by our mission and vision, we are passionate about creating an unbiased, structured approach to the chaotic world of online shopping. Our efforts are focused on developing a robust mechanism for processing customer reviews to extract useful information, which you can see in action on our “How We Rank” page.

Our Impact

Since our inception, we have helped countless customers make informed decisions, particularly in choosing the right product among others. Our approach has enabled our users to shop with confidence, knowing they are getting the best products based on comprehensive and unbiased information.

Our Promise

At BeautyGooru, we are committed to maintaining the integrity of our process and ensuring the highest level of accuracy in our product recommendations. We continuously refine our methods to stay at the forefront of e-commerce and customer review analysis. Join us on this journey, and experience a smarter, more efficient way to shop online.