Moroccanoil Smoothing Shampoo

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Product is rated as #79 in category Shampoo Comparisons


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  • Brand: Moroccanoil
  • Analyzed: 270 reviews. Ranks in top-30% by number of reviews
  • Mentions: 75 positive. Ranks in top-50% by share of positive mentions
  • Amazon rating: 4.6. Ranks in top-20% by Amazon ratings
Moroccanoil Smoothing Shampoo photo
Moroccanoil Smoothing Shampoo

Price History



Moroccanoil Smoothing Shampoo is highly regarded among popular shampoos on Amazon.

  • It excels in improving hair softness and silkiness, effectively cleaning the hair, and its chemical content.
  • Users praise its ability to enhance hair shine, improve hair health, control frizz, and repair damaged hair.
  • The shampoo also provides moisturizing effects and reduces hair dryness after use.
  • It receives positive feedback from users with curly or wavy hair and is appreciated for its pleasant scent and sulfate-free formula.
  • However, some users have reported negative experiences regarding its impact on scalp health, hair tangling, effectiveness on hair loss, and oily hair.
  • It also has mixed reviews on its effectiveness on thinning hair.
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effect on hair softness or silkiness4.96097%top-5%
Effectiveness in cleaning hair4.92986%top-20%
Shampoo chemical content4.7989%top-10%
Effect on shiny hair4.72888%top-10%
Improvement of hair health4.73197%top-10%
Improvement of hair health4.73197%top-10%
Effectiveness on Frizz Control4.75679%top-20%
Effectiveness on Damaged hair4.77100%top-10%
Moisturizing effect4.51296%top-20%
Hair dryness reduction after shampooing4.15869%top-30%
Average performance
Curly or Wavy hair users shampoo experiences3.94282%top-20%
Sulfate-free shampoo3.9683%top-30%
Natural Ingredients3.9875%top-40%
Squeaky clean hair feeling after shampoo use3.62100%top-30%
Effect on hair manageability3.61464%top-40%
Effectiveness in hair color preservation3.5994%top-30%
Effectiveness in residue or buildup removal3.31753%bottom-40%
Impact on scalp health2.7650%bottom-40%
Effect on hair tangling2.7757%top-60%
Effectiveness on hair loss2.6317%bottom-40%
Effectiveness on oily hair2.640%bottom-20%
Effectiveness on thinning hair2.5250%top-40%
Too few reviews:
Effectiveness on dandrufffrew reviews
Effectiveness on flaky scalpfrew reviews
Degreasing propertiesfrew reviews
Effect on blonde hair shadesfrew reviews
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Bleached hair maintenancefrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Effectiveness in hair strengtheningfrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Moroccanoil Smoothing Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.