Biolage Normalizing Clean Reset Shampoo

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Product is rated as #16 in category Shampoo Comparisons


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  • Brand: BIOLAGE
  • Analyzed: 547 reviews. Ranks in top-20% by number of reviews
  • Mentions: 71 positive. Ranks in top-70% by share of positive mentions
  • Amazon rating: 4.7. Ranks in top-5% by Amazon ratings
Biolage Normalizing Clean Reset Shampoo photo
Biolage Normalizing Clean Reset Shampoo

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The Biolage Normalizing Clean Reset Shampoo by BIOLAGE is highly effective and ranks among the top shampoos in various categories.


  • Highly effective in cleaning hair, degreasing properties, and effectiveness on oily hair.
  • Pleasant scent and improvement of hair health.
  • Leaves hair feeling squeaky clean and effectively removes residue or buildup.


  • Some reduction in hair dryness, average effectiveness in frizz control, damaged hair, hair color preservation, and presence of natural ingredients.


  • Not as effective for curly or wavy hair users.
  • Some users experienced negative effects on scalp health and hair tangling.
  • Average effectiveness on hair loss and addressing dandruff.
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effectiveness in cleaning hair5.020392%top-5%
Degreasing properties4.82788%top-5%
Effectiveness on oily hair4.87875%top-5%
Improvement of hair health4.76396%top-10%
Improvement of hair health4.76396%top-10%
Squeaky clean hair feeling after shampoo use4.615100%top-5%
Effectiveness in residue or buildup removal4.614281%top-20%
Effect on hair softness or silkiness4.35293%top-30%
Effect on shiny hair4.12387%top-50%
Average performance
Hair dryness reduction after shampooing3.611059%top-60%
Effectiveness on Frizz Control3.61271%top-50%
Effectiveness on Damaged hair3.6961%top-50%
Effectiveness in hair color preservation3.59100%top-30%
Natural Ingredients3.4869%top-60%
Effectiveness in providing toning benefits3.12100%bottom-40%
Effectiveness in hair strengthening3.13100%bottom-40%
Shampoo chemical content3.11553%top-60%
Moisturizing effect3.1967%bottom-30%
Sulfate-free shampoo3.0520%bottom-30%
Effect on hair manageability3.01250%bottom-30%
Curly or Wavy hair users shampoo experiences2.9667%bottom-30%
Impact on scalp health2.96456%top-60%
Effect on hair tangling2.7757%top-60%
Effectiveness on hair loss2.6550%top-60%
Effectiveness on dandruff2.52235%top-30%
Effect on blonde hair shades2.5779%top-40%
Purple Shampoo properties2.52100%top-60%
Ability to neutralize brassy tones2.5667%top-50%
Effectiveness on thinning hair2.5875%top-40%
Too few reviews:
Effectiveness on flaky scalpfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Bleached hair maintenancefrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Biolage Normalizing Clean Reset Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.