SheaMoisture Curl and Shine Shampoo

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Product is rated as #9 in category Shampoo Comparisons


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  • Brand: SheaMoisture
  • Analyzed: 1032 reviews. Ranks in top-10% by number of reviews
  • Mentions: 67 positive. Ranks in top-80% by share of positive mentions
  • Amazon rating: 4.5. Ranks in top-40% by Amazon ratings
SheaMoisture Curl and Shine Shampoo photo
SheaMoisture Curl and Shine Shampoo

Price History



The SheaMoisture Curl and Shine Shampoo is highly rated among popular shampoos on Amazon.

  • It ranks in the top 5% of shampoos in terms of overall rating and has received positive feedback in various categories.


  • Reduces hair dryness (241 mentions, 85% positive)
  • Highly regarded by curly or wavy hair users (337 mentions, 88% positive)
  • Contains natural ingredients (83 mentions, 86% positive)
  • Pleasant scent (310 mentions, 89% positive)
  • Improves hair softness and silkiness (187 mentions, 96% positive)
  • Enhances hair health (112 mentions, 88% positive)
  • Adds shine to hair (60 mentions, 87% positive)


  • Provides moisturizing effect (78 mentions, 84% positive)
  • Sulfate-free formula (24 mentions, 79% positive)
  • Varying opinions on shampoo chemical content (66 mentions, 70% positive)


  • Less effective on oily hair (30 mentions, 42% positive)
  • Limited degreasing properties (11 mentions, 36% positive)
  • Mixed results on scalp health (48 mentions, 39% positive)
  • Some users experience a squeaky clean feeling (3 mentions, 67% positive)
  • Less effective in preventing hair loss (20 mentions, 15% positive)
  • Moderately effective in addressing dandruff (19 mentions, 25% positive)
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Hair dryness reduction after shampooing5.024185%top-5%
Curly or Wavy hair users shampoo experiences4.933788%top-5%
Natural Ingredients4.98386%top-5%
Effect on hair softness or silkiness4.718796%top-10%
Effect on hair softness or silkiness4.718796%top-10%
Improvement of hair health4.511288%top-20%
Effect on shiny hair4.56087%top-30%
Average performance
Moisturizing effect3.97884%top-40%
Sulfate-free shampoo3.82479%top-30%
Shampoo chemical content3.76670%top-40%
Effectiveness on Frizz Control3.79871%top-40%
Effectiveness in hair strengthening3.711100%top-30%
Effectiveness on Damaged hair3.62164%top-50%
Effectiveness in hair color preservation3.5888%top-30%
Effectiveness in residue or buildup removal3.58036%top-60%
Bleached hair maintenance3.43100%top-40%
Effect on hair tangling3.33361%top-30%
Effect on hair manageability3.13951%bottom-30%
Effectiveness in cleaning hair3.010162%bottom-20%
Effectiveness on oily hair2.93042%top-60%
Degreasing properties2.71136%bottom-40%
Impact on scalp health2.74839%bottom-40%
Squeaky clean hair feeling after shampoo use2.6367%bottom-30%
Effectiveness on hair loss2.62015%bottom-40%
Effectiveness on dandruff2.51925%top-30%
Effectiveness on flaky scalp2.520%top-40%
Effect on blonde hair shades2.54100%top-40%
Effectiveness on thinning hair2.52030%top-40%
Effectiveness on Hair Growth2.52100%top-40%
Too few reviews:
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews

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How we determined rating score for SheaMoisture Curl and Shine Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.