PURA D’OR Biotin Shampoo with Argan Oil

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Product is rated as #41 in category Shampoo Comparisons


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  • Brand: PURA D’OR
  • Analyzed: 1756 reviews. Ranks in top-5% by number of reviews
  • Mentions: 73 positive. Ranks in top-60% by share of positive mentions
  • Amazon rating: 4.3. Ranks in top-80% by Amazon ratings
PURA D’OR Biotin Shampoo with Argan Oil photo
PURA D’OR Biotin Shampoo with Argan Oil

Price History



The PURA D’OR Biotin Shampoo with Argan Oil is a popular choice among customers on Amazon.

  • It ranks highly in various categories, including improvement of hair health, effectiveness on thinning hair, natural ingredients, hair growth, hair strengthening, shiny hair, fuller and voluminous hair, sulfate-free formula, and overall effectiveness on hair loss.
  • However, it may not be as effective in controlling frizz, providing moisture, managing oily hair, preserving hair color, and preventing hair tangling.
  • Users have noticed significant improvements in their hair health and growth, as well as positive results in combating thinning hair.
  • The shampoo is appreciated for its natural ingredients and sulfate-free formula.
  • Some users have experienced issues with frizz control, moisture, oily hair, hair color preservation, and hair tangling.
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Improvement of hair health5.032598%top-5%
Effectiveness on thinning hair4.963086%top-5%
Natural Ingredients4.89392%top-10%
Effectiveness on Hair Growth4.818290%top-5%
Effectiveness in hair strengthening4.67798%top-10%
Effectiveness in hair strengthening4.67798%top-10%
Effect on shiny hair4.59189%top-30%
Provision of fuller and voluminous hair4.558100%top-10%
Sulfate-free shampoo4.41493%top-20%
Shampoo chemical content4.29375%top-20%
Effectiveness on hair loss4.071468%top-10%
Average performance
Effect on hair softness or silkiness4.010199%top-40%
Curly or Wavy hair users shampoo experiences3.81586%top-30%
Impact on scalp health3.716679%top-30%
Biotin in shampoo3.72790%top-30%
Effectiveness on Damaged hair3.615857%top-50%
Hair dryness reduction after shampooing3.624432%bottom-40%
Effect on hair manageability3.53270%top-60%
Effectiveness in cleaning hair3.512482%top-60%
Degreasing properties3.02100%top-40%
Effectiveness in residue or buildup removal3.04943%bottom-20%
Effectiveness on Frizz Control2.82540%bottom-20%
Moisturizing effect2.7956%bottom-20%
Effectiveness on oily hair2.71557%bottom-30%
Effectiveness in hair color preservation2.71762%bottom-30%
Effect on hair tangling2.74645%bottom-40%
Bleached hair maintenance2.5350%bottom-20%
Effectiveness on dandruff2.53619%top-30%
Effectiveness on flaky scalp2.568%top-40%
Effect on blonde hair shades2.5475%top-40%
Ash color maintenance2.5560%bottom-40%
Ability to neutralize brassy tones2.5250%top-50%
Effectiveness on fungal infections2.5275%top-40%
Effectiveness on seborrheic dermatitis2.5438%top-40%
Too few reviews:
Purple Shampoo propertiesfrew reviews
Effect on highlightsfrew reviews
Effectiveness in providing toning benefitsfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on psoriasisfrew reviews

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How we determined rating score for PURA D'OR Biotin Shampoo with Argan Oil

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.