Paul Mitchell Platinum Blonde Purple Shampoo

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Product is rated as #49 in category Shampoo Comparisons


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  • Brand: Paul Mitchell
  • Analyzed: 858 reviews. Ranks in top-10% by number of reviews
  • Mentions: 73 positive. Ranks in top-60% by share of positive mentions
  • Amazon rating: 4.4. Ranks in top-60% by Amazon ratings
Paul Mitchell Platinum Blonde Purple Shampoo photo
Paul Mitchell Platinum Blonde Purple Shampoo

Price History



The Paul Mitchell Platinum Blonde Purple Shampoo is highly rated and popular among customers.

  • It effectively enhances and maintains blonde hair shades and highlights.
  • The shampoo is praised for its ability to neutralize brassy tones and its use of natural ingredients.
  • Users love how it leaves their hair soft and silky.
  • It is also suitable for curly or wavy hair and helps maintain ash-colored hair.
  • Some users have found it effective in removing residue or buildup.
  • However, it may not improve hair manageability and can have a tinting effect on hair shades.
  • There are mixed reviews on its impact on hair health and frizz control.
  • A few users have experienced negative effects on scalp health and hair tangling.
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effect on blonde hair shades5.019696%top-5%
Effect on highlights4.95188%top-5%
Natural Ingredients4.72391%top-20%
Ability to neutralize brassy tones4.430285%top-10%
Average performance
Purple Shampoo properties4.011680%top-20%
Effect on hair softness or silkiness4.05898%top-40%
Curly or Wavy hair users shampoo experiences3.87100%top-20%
Ash color maintenance3.83296%top-30%
Effectiveness in residue or buildup removal3.61567%top-50%
Hair dryness reduction after shampooing3.612155%top-60%
Bleached hair maintenance3.62167%top-40%
Effectiveness in hair color preservation3.56983%top-40%
Effectiveness in cleaning hair3.52781%top-60%
Effect on shiny hair3.24883%bottom-40%
Effectiveness in providing toning benefits3.13462%bottom-40%
Effectiveness in hair strengthening3.12100%bottom-40%
Effectiveness on Damaged hair3.01246%bottom-30%
Shampoo chemical content3.01430%bottom-40%
Moisturizing effect3.01861%bottom-30%
Effect on hair manageability2.91040%bottom-20%
Tinting effect on hair shades2.91145%bottom-40%
Improvement of hair health2.85268%bottom-20%
Effectiveness on Frizz Control2.8947%bottom-30%
Impact on scalp health2.71233%bottom-40%
Effectiveness on hair loss2.640%bottom-40%
Effectiveness on oily hair2.6317%bottom-10%
Effect on hair tangling2.620%bottom-20%
Effectiveness on thinning hair2.540%top-40%
Too few reviews:
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Effectiveness on flaky scalpfrew reviews
Degreasing propertiesfrew reviews
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Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
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Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Paul Mitchell Platinum Blonde Purple Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.