Joico Color Balance Purple Shampoo

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Product is rated as #51 in category Shampoo Comparisons


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  • Brand: Joico
  • Analyzed: 1031 reviews. Ranks in top-10% by number of reviews
  • Mentions: 71 positive. Ranks in top-70% by share of positive mentions
  • Amazon rating: 4.6. Ranks in top-20% by Amazon ratings
Joico Color Balance Purple Shampoo photo
Joico Color Balance Purple Shampoo

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Joico Color Balance Purple Shampoo is a popular choice among customers, ranking among the top 10% of shampoos based on overall rating and number of reviews.


  • Highly effective in maintaining highlights and blonde hair shades.
  • Purple shampoo properties and ability to neutralize brassy tones.
  • Pleasant scent and impact on bleached hair and shiny hair.


  • Contains natural ingredients and effective in hair color preservation.
  • Mixed feedback on residue or buildup removal, hair dryness reduction, ash color maintenance, and providing toning benefits.


  • Negative impact on hair manageability and hair softness or silkiness.
  • Mixed experiences for curly or wavy hair users.
  • Some customers experienced tinting effect on hair shades and ineffective frizz control.
  • Mixed opinions on moisturizing effect.
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effect on highlights4.96092%top-5%
Effect on blonde hair shades4.921389%top-5%
Purple Shampoo properties4.423178%top-10%
Ability to neutralize brassy tones4.346182%top-20%
Bleached hair maintenance4.33376%top-20%
Effect on shiny hair4.13488%top-50%
Average performance
Natural Ingredients3.93884%top-40%
Effectiveness in hair color preservation3.78596%top-20%
Effectiveness in residue or buildup removal3.61369%top-50%
Hair dryness reduction after shampooing3.617056%top-60%
Ash color maintenance3.55084%top-50%
Effectiveness in providing toning benefits3.55976%top-50%
Effectiveness in cleaning hair3.52774%bottom-40%
Effectiveness in hair strengthening3.13100%bottom-40%
Sulfate-free shampoo3.1650%bottom-40%
Shampoo chemical content3.12648%bottom-40%
Effectiveness on Damaged hair3.02452%bottom-30%
Improvement of hair health3.04874%bottom-30%
Effectiveness on oily hair3.0383%top-50%
Effect on hair manageability2.91338%bottom-20%
Effect on hair softness or silkiness2.96183%bottom-20%
Curly or Wavy hair users shampoo experiences2.9560%bottom-30%
Tinting effect on hair shades2.91656%bottom-40%
Effectiveness on Frizz Control2.81150%bottom-30%
Moisturizing effect2.71756%bottom-20%
Impact on scalp health2.7128%bottom-30%
Effect on hair tangling2.7944%bottom-40%
Effectiveness on hair loss2.6743%top-60%
Effectiveness on dandruff2.5225%top-30%
Effectiveness on thinning hair2.5743%top-40%
Too few reviews:
Effectiveness on flaky scalpfrew reviews
Degreasing propertiesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Joico Color Balance Purple Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.