Dove Nutritive Solutions Moisturizing Shampoo

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Product is rated as #121 in category Shampoo Comparisons


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  • Brand: Dove
  • Analyzed: 231 reviews. Ranks in top-30% by number of reviews
  • Mentions: 80 positive. Ranks in top-40% by share of positive mentions
  • Amazon rating: 4.7. Ranks in top-5% by Amazon ratings
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Dove Nutritive Solutions Moisturizing Shampoo

Price History



Amazon has crowned its champion of smoothing shampoos: Dove Nutritive Solutions Moisturizing Shampoo. Priced at an affordable $15.90, this product claims the winning spot with 231 reviews. A product that attracts this much attention ranks in the top 30% of all smoothing shampoos based on the amount of customer feedback it’s generated, indicating serious crowd approval. It also managed to land 80 positive mentions, putting it in the top 40% for a share of positive feedback, and it has an overall Amazon rating of 4.7, putting it in the top 5% for customer satisfaction. To lend further support to its cause: a BG rating of 3.9.

This shampoo is a strong product in the smoothing game but also works as an excellent all-around conditioner. It does a fantastic job of cleaning product out of hair, while significantly reducing frizz, tangling, and smoothing out hair so that it’s more manageable. This also works to keep hair less dry, which makes it more manageable in and of itself, and also gets it closer to that silky softness that most of us will never reach, but can dream about.

This shampoo is made with natural ingredients, but its consensus scent score is just average — if not downright disappointing when pitted against its many winning attributes. It works just okay as a treatment for residue and buildup and is just fine for people with curly or wavy hair. It offers actual balanced all-around smoothing for all different hair types.
It is important to note that it is not a sulfate-free product. If your skin is sensitive to sulfate, or if you’re just attempting to put together a more natural hair care routine — this may be a detail of concern for you. This shampoo is not the top oil fighter and has only an average performance when it comes to healing damaged hair and fighting hair loss. It also only delivers an emphatically average performance for people with oily hair or scalp.

Based on these results, this is a very good product to buy if applying and running smoothing and frizz-minimizing product is about as much as you’re about to do, but not so much if you have a more varied hair care regime. People are still very torn about this scent — as well as its potentially harmful chemical content. It turns out that a lot of people who thought they knew they were fine with a little chemical here and there are starting to wonder if that’s the case — opening the door to doubt, and a growing contingent of powdered shampoo fans. But for hair that’s so parched it’s shriveling into a little tumbleweed that gets stuck to your clothes, this solution lives up to its name!!

Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effectiveness in cleaning hair4.93294%top-20%
Effectiveness on Frizz Control4.82088%top-5%
Effect on hair tangling4.81186%top-5%
Effect on hair softness or silkiness4.75798%top-10%
Effect on shiny hair4.62198%top-20%
Effect on shiny hair4.62198%top-20%
Effect on hair manageability4.5989%top-20%
Improvement of hair health4.32488%top-30%
Hair dryness reduction after shampooing4.15272%top-30%
Moisturizing effect4.11984%top-30%
Average performance
Natural Ingredients3.8875%top-50%
Effectiveness in residue or buildup removal3.71173%top-40%
Curly or Wavy hair users shampoo experiences3.41185%top-50%
Squeaky clean hair feeling after shampoo use3.02100%top-60%
Sulfate-free shampoo2.9367%bottom-30%
Impact on scalp health2.9863%top-60%
Effectiveness on Damaged hair2.8633%bottom-20%
Shampoo chemical content2.6819%bottom-20%
Effectiveness on oily hair2.6530%bottom-20%
Effectiveness on hair loss2.6333%bottom-20%
Effectiveness on thinning hair2.5250%top-40%
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How we determined rating score for Dove Nutritive Solutions Moisturizing Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.