Dove Nutritive Solutions Moisturizing Shampoo Rating Based on Amazon Reviews

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Product is rated as #121 in category Shampoo comparisons


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  • Brand: Dove
  • Analyzed: 231 reviews. Ranks in top-30% by number of reviews
  • Mentions: 80 positive. Ranks in top-40% by share of positive mentions
  • Amazon rating: 4.7. Ranks in top-5% by Amazon ratings
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Dove Nutritive Solutions Moisturizing Shampoo

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Dove Nutritive Solutions Moisturizing Shampoo is a popular choice among customers on Amazon, ranking among the top 30% of shampoos.


  • Highly effective in cleaning hair, controlling frizz, reducing tangling, and improving softness and silkiness.
  • Positive effects on hair manageability, health, reducing dryness, and providing a moisturizing effect.


  • Contains natural ingredients and has an average scent.
  • Moderately effective in removing residue or buildup and suitable for curly or wavy hair.


  • Not sulfate-free, may impact scalp health.
  • Limited effectiveness on damaged hair, oily hair, and hair loss.
  • Some concerns about the shampoo’s chemical content.
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effectiveness in cleaning hair4.93294%top-20%
Effectiveness on Frizz Control4.82088%top-5%
Effect on hair tangling4.81186%top-5%
Effect on hair softness or silkiness4.75798%top-10%
Effect on shiny hair4.62198%top-20%
Effect on shiny hair4.62198%top-20%
Effect on hair manageability4.5989%top-20%
Improvement of hair health4.32488%top-30%
Hair dryness reduction after shampooing4.15272%top-30%
Moisturizing effect4.11984%top-30%
Average performance
Natural Ingredients3.8875%top-50%
Effectiveness in residue or buildup removal3.71173%top-40%
Curly or Wavy hair users shampoo experiences3.41185%top-50%
Squeaky clean hair feeling after shampoo use3.02100%top-60%
Sulfate-free shampoo2.9367%bottom-30%
Impact on scalp health2.9863%top-60%
Effectiveness on Damaged hair2.8633%bottom-20%
Shampoo chemical content2.6819%bottom-20%
Effectiveness on oily hair2.6530%bottom-20%
Effectiveness on hair loss2.6333%bottom-20%
Effectiveness on thinning hair2.5250%top-40%
Too few reviews:
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Effectiveness on flaky scalpfrew reviews
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Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Bleached hair maintenancefrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Effectiveness in hair strengtheningfrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews
Effectiveness in hair color preservationfrew reviews

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How we determined rating score for Dove Nutritive Solutions Moisturizing Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.
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