Dove Nutritive Solutions Moisturizing Shampoo

Amazon has crowned its champion of smoothing shampoos: Dove Nutritive Solutions Moisturizing Shampoo. Priced at an affordable $15.90, this product claims the winning spot with 231 reviews. A product that attracts this much attention ranks in the top 30% of all smoothing shampoos based on the amount of customer feedback it’s generated, indicating serious crowd approval. It also managed to land 80 positive mentions, putting it in the top 40% for a share of positive feedback, and it has an overall Amazon rating of 4.7, putting it in the top 5% for customer satisfaction. To lend further support to its cause: a BG rating of 3.9.

This shampoo is a strong product in the smoothing game but also works as an excellent all-around conditioner. It does a fantastic job of cleaning product out of hair, while significantly reducing frizz, tangling, and smoothing out hair so that it’s more manageable. This also works to keep hair less dry, which makes it more manageable in and of itself, and also gets it closer to that silky softness that most of us will never reach, but can dream about.

This shampoo is made with natural ingredients, but its consensus scent score is just average — if not downright disappointing when pitted against its many winning attributes. It works just okay as a treatment for residue and buildup and is just fine for people with curly or wavy hair. It offers actual balanced all-around smoothing for all different hair types.
It is important to note that it is not a sulfate-free product. If your skin is sensitive to sulfate, or if you’re just attempting to put together a more natural hair care routine — this may be a detail of concern for you. This shampoo is not the top oil fighter and has only an average performance when it comes to healing damaged hair and fighting hair loss. It also only delivers an emphatically average performance for people with oily hair or scalp.

Based on these results, this is a very good product to buy if applying and running smoothing and frizz-minimizing product is about as much as you’re about to do, but not so much if you have a more varied hair care regime. People are still very torn about this scent — as well as its potentially harmful chemical content. It turns out that a lot of people who thought they knew they were fine with a little chemical here and there are starting to wonder if that’s the case — opening the door to doubt, and a growing contingent of powdered shampoo fans. But for hair that’s so parched it’s shriveling into a little tumbleweed that gets stuck to your clothes, this solution lives up to its name!!

Shampoo Attribute	BG Rating	Number of Mentions	Positive Review Percentage	Attribute Ranking
Pros
Effectiveness in cleaning hair	4.9	32	94%	top-20%
Effectiveness on Frizz Control	4.8	20	88%	top-5%
Effect on hair tangling	4.8	11	86%	top-5%
Effect on hair softness or silkiness	4.7	57	98%	top-10%
Effect on shiny hair	4.6	21	98%	top-20%
Effect on shiny hair	4.6	21	98%	top-20%
Effect on hair manageability	4.5	9	89%	top-20%
Improvement of hair health	4.3	24	88%	top-30%
Hair dryness reduction after shampooing	4.1	52	72%	top-30%
Moisturizing effect	4.1	19	84%	top-30%
Average performance
Natural Ingredients	3.8	8	75%	top-50%
Scent	3.8	81	73%	top-50%
Effectiveness in residue or buildup removal	3.7	11	73%	top-40%
Curly or Wavy hair users shampoo experiences	3.4	11	85%	top-50%
Squeaky clean hair feeling after shampoo use	3.0	2	100%	top-60%
Cons
Sulfate-free shampoo	2.9	3	67%	bottom-30%
Impact on scalp health	2.9	8	63%	top-60%
Effectiveness on Damaged hair	2.8	6	33%	bottom-20%
Shampoo chemical content	2.6	8	19%	bottom-20%
Effectiveness on oily hair	2.6	5	30%	bottom-20%
Effectiveness on hair loss	2.6	3	33%	bottom-20%
Effectiveness on thinning hair	2.5	2	50%	top-40%
Too few reviews:
Effectiveness on dandruff
Effectiveness on flaky scalp
Degreasing properties
Effect on blonde hair shades
Purple Shampoo properties
Ash color maintenance
Effect on highlights
Bleached hair maintenance
Effectiveness in providing toning benefits
Ability to neutralize brassy tones
Biotin in shampoo
Provision of fuller and voluminous hair
Effectiveness in hair strengthening
Tinting effect on hair shades
Effectiveness on fungal infections
Effectiveness on psoriasis
Effectiveness on seborrheic dermatitis
Effectiveness on Hair Growth
Effectiveness in hair color preservation