Davines MINU Color Retention Shampoo Rating Based on Amazon Reviews

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Product is rated as #135 in category Shampoo comparisons


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  • Brand: Davines
  • Analyzed: 244 reviews. Ranks in top-30% by number of reviews
  • Mentions: 82 positive. Ranks in top-30% by share of positive mentions
  • Amazon rating: 4.6. Ranks in top-20% by Amazon ratings
Davines MINU Color Retention Shampoo photo
Davines MINU Color Retention Shampoo

Price History



Davines MINU Color Retention Shampoo is a popular choice among customers on Amazon.

  • It ranks among the top 30% of shampoos in terms of overall rating and number of reviews.


  • Effective in cleaning hair (33 mentions, 88% positive)
  • Preserves hair color (44 mentions, 94% positive)
  • Controls frizz (11 mentions, 91% positive)
  • Improves hair manageability (11 mentions, 91% positive)
  • Reduces hair dryness (41 mentions, 73% positive)
  • Enhances hair shine (21 mentions, 90% positive)
  • Improves hair health (36 mentions, 97% positive)
  • Effective on damaged hair (5 mentions, 100% positive)
  • Softens and adds silkiness to hair (39 mentions, 89% positive)


  • Positive experiences for curly or wavy hair users (8 mentions, 88% positive)
  • Average effectiveness in residue or buildup removal (10 mentions, 70% positive)


  • Mixed reviews for scent (51 mentions, 67% positive)
  • Some concerns about natural ingredients (3 mentions, 67% positive)
  • Not highly regarded for hair strengthening (3 mentions, 100% positive)
  • Mixed reviews for effectiveness on hair loss (5 mentions, 60% positive)
  • Some concerns about shampoo chemical content (6 mentions, 56% positive)
  • Mixed reviews for impact on scalp health (7 mentions, 57% positive)
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effectiveness in cleaning hair4.93388%top-20%
Effectiveness in hair color preservation4.74494%top-5%
Effectiveness on Frizz Control4.71191%top-10%
Effect on hair manageability4.71191%top-10%
Hair dryness reduction after shampooing4.64173%top-20%
Hair dryness reduction after shampooing4.64173%top-20%
Effect on shiny hair4.62190%top-30%
Improvement of hair health4.53697%top-20%
Effectiveness on Damaged hair4.35100%top-20%
Effect on hair softness or silkiness4.13989%top-30%
Average performance
Curly or Wavy hair users shampoo experiences3.7888%top-30%
Effectiveness in residue or buildup removal3.71070%top-40%
Bleached hair maintenance3.32100%top-60%
Moisturizing effect3.2771%bottom-40%
Effect on hair tangling3.22100%top-30%
Sulfate-free shampoo3.1275%bottom-40%
Natural Ingredients2.9367%bottom-30%
Effectiveness in hair strengthening2.93100%bottom-30%
Effectiveness on hair loss2.7560%top-50%
Shampoo chemical content2.7656%bottom-30%
Impact on scalp health2.6757%bottom-30%
Degreasing properties2.6250%bottom-30%
Effectiveness on oily hair2.6250%bottom-10%
Effect on blonde hair shades2.52100%top-40%
Effectiveness on thinning hair2.55100%top-40%
Too few reviews:
Effectiveness on dandrufffrew reviews
Effectiveness on flaky scalpfrew reviews
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Davines MINU Color Retention Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.
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