Pureology Hydrate Moisturizing Shampoo

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Product is rated as #56 in category Shampoo Comparisons


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  • Brand: Pureology
  • Analyzed: 616 reviews. Ranks in top-20% by number of reviews
  • Mentions: 64 positive. Ranks in top-90% by share of positive mentions
  • Amazon rating: 4.7. Ranks in top-5% by Amazon ratings
Pureology Hydrate Moisturizing Shampoo photo
Pureology Hydrate Moisturizing Shampoo

Price History



Pureology Hydrate Moisturizing Shampoo is a highly rated shampoo on Amazon.


  • Effective in cleaning hair (Top 20% shampoos)
  • Improves hair manageability (Top 5% shampoos)
  • Enhances hair softness and silkiness (Top 10% shampoos)
  • Provides moisturization (Top 10% shampoos)
  • Maintains bleached hair (Top 10% shampoos)
  • Sulfate-free (Top 10% shampoos)
  • Improves hair health (Top 20% shampoos)
  • Enhances shine (Top 20% shampoos)
  • Reduces hair dryness (Top 30% shampoos)


  • Contains natural ingredients (Top 40% shampoos)
  • Mixed reviews on scent (Top 50% shampoos)
  • Preserves hair color effectively (Top 20% shampoos)
  • Some effectiveness in hair strengthening (Top 30% shampoos)
  • Mixed results on damaged hair (Top 40% shampoos)
  • Mixed reviews on frizz control (Top 50% shampoos)


  • Negative impact on scalp health (Bottom 40% shampoos)
  • Less effective on oily hair (Bottom 30% shampoos)
  • Can cause hair tangling (Bottom 40% shampoos)
  • Mixed results on hair loss prevention (Bottom 40% shampoos)
  • Mixed reviews on degreasing properties (Bottom 20% shampoos)
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effectiveness in cleaning hair4.95086%top-20%
Effect on hair manageability4.817100%top-5%
Effect on hair softness or silkiness4.711395%top-10%
Moisturizing effect4.64787%top-10%
Bleached hair maintenance4.67100%top-10%
Bleached hair maintenance4.67100%top-10%
Sulfate-free shampoo4.61388%top-10%
Improvement of hair health4.68591%top-20%
Effect on shiny hair4.63893%top-20%
Hair dryness reduction after shampooing4.112968%top-30%
Average performance
Natural Ingredients3.91275%top-40%
Effectiveness in hair color preservation3.74395%top-20%
Effectiveness in hair strengthening3.75100%top-30%
Effectiveness on Damaged hair3.62269%top-40%
Effectiveness on Frizz Control3.62972%top-50%
Curly or Wavy hair users shampoo experiences3.41573%top-50%
Shampoo chemical content3.12250%bottom-40%
Effectiveness in residue or buildup removal3.01756%bottom-30%
Impact on scalp health2.74241%bottom-40%
Effectiveness on oily hair2.7650%bottom-30%
Effect on hair tangling2.7850%bottom-40%
Effectiveness on hair loss2.62524%bottom-40%
Degreasing properties2.5250%bottom-20%
Effectiveness on dandruff2.51118%top-30%
Effect on blonde hair shades2.51186%top-40%
Purple Shampoo properties2.5683%top-60%
Effect on highlights2.5275%top-50%
Ability to neutralize brassy tones2.55100%top-50%
Effectiveness on thinning hair2.52132%top-40%
Too few reviews:
Effectiveness on flaky scalpfrew reviews
Ash color maintenancefrew reviews
Effectiveness in providing toning benefitsfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Pureology Hydrate Moisturizing Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.