PURE NATURE LUX SPA Argan Oil Shampoo Rating Based on Amazon Reviews

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Product is rated as #12 in category Shampoo comparisons


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  • Analyzed: 803 reviews. Ranks in top-10% by number of reviews
  • Mentions: 81 positive. Ranks in top-40% by share of positive mentions
  • Amazon rating: 4.6. Ranks in top-20% by Amazon ratings
PURE NATURE LUX SPA Argan Oil Shampoo photo

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The PURE NATURE LUX SPA Argan Oil Shampoo is highly rated among popular shampoos on Amazon.


  • Leaves hair shiny and moisturized
  • Sulfate-free formula
  • Softens and improves hair health
  • Effective in cleaning and reducing dryness


  • Mixed reviews on scent and residue removal
  • Positive experiences for curly or wavy hair users
  • Mixed feedback on bleached hair maintenance and volumizing effects


  • Some users experienced negative effects on scalp health
  • Not highly effective for oily hair or hair color preservation
  • Concerns about natural ingredients and degreasing properties.
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effect on shiny hair5.012999%top-5%
Moisturizing effect4.97494%top-5%
Sulfate-free shampoo4.98091%top-5%
Effect on hair softness or silkiness4.923795%top-5%
Effectiveness in cleaning hair4.97898%top-20%
Effectiveness in cleaning hair4.97898%top-20%
Improvement of hair health4.817991%top-5%
Effect on hair manageability4.84288%top-5%
Hair dryness reduction after shampooing4.724374%top-10%
Shampoo chemical content4.610674%top-20%
Effect on hair tangling4.52695%top-5%
Effectiveness on Frizz Control4.28683%top-20%
Effectiveness on Damaged hair4.23584%top-20%
Effectiveness in hair strengthening4.121100%top-20%
Average performance
Curly or Wavy hair users shampoo experiences3.86088%top-20%
Effectiveness in residue or buildup removal3.63160%top-50%
Bleached hair maintenance3.2771%bottom-40%
Provision of fuller and voluminous hair3.24100%top-50%
Impact on scalp health2.95673%top-50%
Effectiveness on oily hair2.92261%top-50%
Natural Ingredients2.85458%bottom-30%
Effectiveness in hair color preservation2.82078%bottom-40%
Degreasing properties2.7383%bottom-40%
Effectiveness on hair loss2.73471%top-40%
Effectiveness on dandruff2.52151%top-30%
Effectiveness on flaky scalp2.5560%top-40%
Effect on blonde hair shades2.5580%top-40%
Effect on highlights2.53100%top-50%
Effectiveness on thinning hair2.53376%top-40%
Effectiveness on Hair Growth2.54100%top-40%
Too few reviews:
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Biotin in shampoofrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews

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How we determined rating score for PURE NATURE LUX SPA Argan Oil Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.
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