OGX Blonde Enhanced + Purple Toning Shampoo

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Product is rated as #111 in category Shampoo Comparisons


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  • Brand: OGX
  • Analyzed: 412 reviews. Ranks in top-20% by number of reviews
  • Mentions: 73 positive. Ranks in top-60% by share of positive mentions
  • Amazon rating: 4.3. Ranks in top-80% by Amazon ratings
OGX Blonde Enhanced + Purple Toning Shampoo photo
OGX Blonde Enhanced + Purple Toning Shampoo

Price History



The OGX Blonde Enhanced + Purple Toning Shampoo is a popular choice among customers, ranking in the top 20% of shampoos on Amazon.


  • Ability to neutralize brassy tones (175 mentions with 88% positive)
  • Effect on blonde hair shades (87 mentions with 90% positive)
  • Purple Shampoo properties (93 mentions with 82% positive)
  • Bleached hair maintenance (14 mentions with 82% positive)
  • Effect on shiny hair (11 mentions with 91% positive)
  • Effect on highlights (17 mentions with 88% positive)


  • Natural Ingredients (11 mentions with 82% positive)
  • Effect on hair softness or silkiness (27 mentions with 89% positive)
  • Sulfate-free shampoo (4 mentions with 79% positive)
  • Shampoo chemical content (10 mentions with 65% positive)
  • Scent (75 mentions with 77% positive)
  • Hair dryness reduction after shampooing (57 mentions with 45% positive)
  • Effect on hair manageability (2 mentions with 100% positive)


  • Effectiveness in residue or buildup removal (6 mentions with 17% positive)
  • Effectiveness in hair color preservation (26 mentions with 73% positive)
  • Tinting effect on hair shades (3 mentions with 67% positive)
  • Curly or Wavy hair users shampoo experiences (4 mentions with 50% positive)
  • Impact on scalp health (6 mentions with 33% positive)
  • Effect on hair tangling (6 mentions with 33% positive)
  • Effectiveness on Frizz Control (3 mentions with 0% positive)
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Ability to neutralize brassy tones4.917588%top-5%
Effect on blonde hair shades4.98790%top-5%
Purple Shampoo properties4.59382%top-10%
Bleached hair maintenance4.31482%top-20%
Effect on shiny hair4.21191%top-40%
Effect on shiny hair4.21191%top-40%
Effect on highlights4.01788%top-20%
Average performance
Natural Ingredients3.91182%top-40%
Effect on hair softness or silkiness3.82789%top-50%
Sulfate-free shampoo3.7479%top-40%
Shampoo chemical content3.71065%top-40%
Hair dryness reduction after shampooing3.65745%top-60%
Effect on hair manageability3.62100%top-50%
Effectiveness in cleaning hair3.51479%bottom-40%
Effectiveness in providing toning benefits3.44473%top-50%
Moisturizing effect3.21865%bottom-40%
Effectiveness on hair loss3.1675%top-30%
Effectiveness on Damaged hair3.0625%bottom-30%
Improvement of hair health3.01974%bottom-30%
Ash color maintenance3.01684%top-60%
Effectiveness in residue or buildup removal2.9617%bottom-20%
Effectiveness in hair color preservation2.82673%bottom-40%
Tinting effect on hair shades2.8367%bottom-30%
Curly or Wavy hair users shampoo experiences2.7450%bottom-20%
Impact on scalp health2.7633%bottom-40%
Effect on hair tangling2.6633%bottom-30%
Effectiveness on Frizz Control2.630%bottom-10%
Effectiveness on dandruff2.520%top-30%
Effectiveness on thinning hair2.5481%top-40%
Too few reviews:
Effectiveness on oily hairfrew reviews
Effectiveness on flaky scalpfrew reviews
Degreasing propertiesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Effectiveness in hair strengtheningfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for OGX Blonde Enhanced + Purple Toning Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.