OGX Blonde Enhanced + Purple Toning Shampoo

The OGX Blonde Enhanced + Purple Toning Shampoo is a popular choice among customers, ranking in the top 20% of shampoos on Amazon.

Pros:

• Ability to neutralize brassy tones (175 mentions with 88% positive)
• Effect on blonde hair shades (87 mentions with 90% positive)
• Purple Shampoo properties (93 mentions with 82% positive)
• Bleached hair maintenance (14 mentions with 82% positive)
• Effect on shiny hair (11 mentions with 91% positive)
• Effect on highlights (17 mentions with 88% positive)

Average:

• Natural Ingredients (11 mentions with 82% positive)
• Effect on hair softness or silkiness (27 mentions with 89% positive)
• Sulfate-free shampoo (4 mentions with 79% positive)
• Shampoo chemical content (10 mentions with 65% positive)
• Scent (75 mentions with 77% positive)
• Hair dryness reduction after shampooing (57 mentions with 45% positive)
• Effect on hair manageability (2 mentions with 100% positive)

Cons:

• Effectiveness in residue or buildup removal (6 mentions with 17% positive)
• Effectiveness in hair color preservation (26 mentions with 73% positive)
• Tinting effect on hair shades (3 mentions with 67% positive)
• Curly or Wavy hair users shampoo experiences (4 mentions with 50% positive)
• Impact on scalp health (6 mentions with 33% positive)
• Effect on hair tangling (6 mentions with 33% positive)
• Effectiveness on Frizz Control (3 mentions with 0% positive)

Shampoo Attribute	BG Rating	Number of Mentions	Positive Review Percentage	Attribute Ranking
Pros
Ability to neutralize brassy tones	4.9	175	88%	top-5%
Effect on blonde hair shades	4.9	87	90%	top-5%
Purple Shampoo properties	4.5	93	82%	top-10%
Bleached hair maintenance	4.3	14	82%	top-20%
Effect on shiny hair	4.2	11	91%	top-40%
Effect on shiny hair	4.2	11	91%	top-40%
Effect on highlights	4.0	17	88%	top-20%
Average performance
Natural Ingredients	3.9	11	82%	top-40%
Effect on hair softness or silkiness	3.8	27	89%	top-50%
Sulfate-free shampoo	3.7	4	79%	top-40%
Shampoo chemical content	3.7	10	65%	top-40%
Scent	3.7	75	77%	top-50%
Hair dryness reduction after shampooing	3.6	57	45%	top-60%
Effect on hair manageability	3.6	2	100%	top-50%
Effectiveness in cleaning hair	3.5	14	79%	bottom-40%
Effectiveness in providing toning benefits	3.4	44	73%	top-50%
Moisturizing effect	3.2	18	65%	bottom-40%
Effectiveness on hair loss	3.1	6	75%	top-30%
Effectiveness on Damaged hair	3.0	6	25%	bottom-30%
Improvement of hair health	3.0	19	74%	bottom-30%
Ash color maintenance	3.0	16	84%	top-60%
Cons
Effectiveness in residue or buildup removal	2.9	6	17%	bottom-20%
Effectiveness in hair color preservation	2.8	26	73%	bottom-40%
Tinting effect on hair shades	2.8	3	67%	bottom-30%
Curly or Wavy hair users shampoo experiences	2.7	4	50%	bottom-20%
Impact on scalp health	2.7	6	33%	bottom-40%
Effect on hair tangling	2.6	6	33%	bottom-30%
Effectiveness on Frizz Control	2.6	3	0%	bottom-10%
Effectiveness on dandruff	2.5	2	0%	top-30%
Effectiveness on thinning hair	2.5	4	81%	top-40%
Too few reviews:
Effectiveness on oily hair
Effectiveness on flaky scalp
Degreasing properties
Biotin in shampoo
Provision of fuller and voluminous hair
Squeaky clean hair feeling after shampoo use
Effectiveness in hair strengthening
Effectiveness on fungal infections
Effectiveness on psoriasis
Effectiveness on seborrheic dermatitis
Effectiveness on Hair Growth