Nexxus Blonde Assure Purple Shampoo, 8.5 oz

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Product is rated as #139 in category Shampoo Comparisons


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  • Brand: Nexxus
  • Analyzed: 211 reviews. Ranks in top-40% by number of reviews
  • Mentions: 75 positive. Ranks in top-50% by share of positive mentions
  • Amazon rating: 4.5. Ranks in top-40% by Amazon ratings
Nexxus Blonde Assure Purple Shampoo, 8.5 oz photo
Nexxus Blonde Assure Purple Shampoo, 8.5 oz

Price History



Nexxus Blonde Assure Purple Shampoo is a popular choice among customers on Amazon.

  • It ranks among the top 30% of shampoos overall.


  • Natural Ingredients (11 mentions, 100% positive)
  • Effect on shiny hair (21 mentions, 88% positive)
  • Effect on hair manageability (9 mentions, 89% positive)
  • Effectiveness in providing toning benefits (25 mentions, 91% positive)
  • Purple Shampoo properties (65 mentions, 85% positive)
  • Effectiveness on Frizz Control (4 mentions, 100% positive)
  • Effect on blonde hair shades (69 mentions, 81% positive)
  • Ability to neutralize brassy tones (99 mentions, 85% positive)
  • Shampoo chemical content (6 mentions, 83% positive)
  • Effectiveness in cleaning hair (17 mentions, 100% positive)


  • Effect on hair softness or silkiness (27 mentions, 93% positive)
  • Effect on highlights (27 mentions, 83% positive)
  • Hair dryness reduction after shampooing (45 mentions, 63% positive)
  • Scent (50 mentions, 81% positive)
  • Ash color maintenance (22 mentions, 77% positive)


  • Moisturizing effect (14 mentions, 50% positive)
  • Effectiveness on Damaged hair (4 mentions, 50% positive)
  • Tinting effect on hair shades (3 mentions, 33% positive)
  • Impact on scalp health (5 mentions, 40% positive)
  • Effectiveness on hair loss (2 mentions, 50% positive)
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Natural Ingredients4.811100%top-10%
Effect on shiny hair4.52188%top-30%
Effect on hair manageability4.5989%top-20%
Effectiveness in providing toning benefits4.52591%top-20%
Purple Shampoo properties4.46585%top-20%
Purple Shampoo properties4.46585%top-20%
Effectiveness on Frizz Control4.34100%top-20%
Effect on blonde hair shades4.26981%top-20%
Ability to neutralize brassy tones4.19985%top-20%
Shampoo chemical content4.1683%top-30%
Effectiveness in cleaning hair4.017100%top-40%
Average performance
Effect on hair softness or silkiness3.92793%top-50%
Effect on highlights3.82783%top-30%
Hair dryness reduction after shampooing3.74563%top-40%
Ash color maintenance3.72277%top-40%
Effectiveness in hair color preservation3.62385%top-20%
Bleached hair maintenance3.6771%top-40%
Effectiveness in residue or buildup removal3.6667%top-60%
Curly or Wavy hair users shampoo experiences3.4475%top-60%
Improvement of hair health3.11580%bottom-30%
Moisturizing effect2.91450%bottom-30%
Effectiveness on Damaged hair2.8450%bottom-20%
Tinting effect on hair shades2.7333%bottom-20%
Impact on scalp health2.6540%bottom-30%
Effectiveness on hair loss2.6250%bottom-20%
Effect on hair tangling2.6250%bottom-20%
Too few reviews:
Effectiveness on dandrufffrew reviews
Effectiveness on oily hairfrew reviews
Effectiveness on flaky scalpfrew reviews
Degreasing propertiesfrew reviews
Sulfate-free shampoofrew reviews
Biotin in shampoofrew reviews
Effectiveness on thinning hairfrew reviews
Provision of fuller and voluminous hairfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Effectiveness in hair strengtheningfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Nexxus Blonde Assure Purple Shampoo, 8.5 oz

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.