Moroccanoil Hydrating Shampoo

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Product is rated as #57 in category Shampoo Comparisons


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  • Brand: Moroccanoil
  • Analyzed: 1239 reviews. Ranks in top-5% by number of reviews
  • Mentions: 63 positive. Ranks in top-90% by share of positive mentions
  • Amazon rating: 4.6. Ranks in top-20% by Amazon ratings
Moroccanoil Hydrating Shampoo photo
Moroccanoil Hydrating Shampoo

Price History



Moroccanoil Hydrating Shampoo is a popular choice among customers, with an overall rating of 4.3.

  • It ranks among the top 60% of shampoos in terms of price.
  • The shampoo is praised for its ability to enhance hair shine and make hair soft and silky.
  • It is sulfate-free, which is appreciated by customers.
  • The scent receives mixed reviews, while the effectiveness in cleaning hair iaverage.
  • Customers appreciate the presence of natural ingredients.
  • The shampoo is average in controlling frizz and has mixed reviews regarding its chemical content.
  • It is highly effective in strengthening hair and improves hair manageability.
  • However, some customers experience hair tangling and find it less effective on oily hair.
  • There are mixed reviews regarding its impact on scalp health and effectiveness on dandruff.
  • The shampoo has a positive effect on highlights, but some customers experience a squeaky clean hair feeling and find it ineffective on hair loss.
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effect on shiny hair4.68793%top-20%
Effect on hair softness or silkiness4.518386%top-20%
Sulfate-free shampoo4.41392%top-20%
Average performance
Effectiveness in cleaning hair3.99673%top-60%
Natural Ingredients3.81974%top-50%
Effectiveness on Frizz Control3.79759%top-40%
Shampoo chemical content3.72665%top-40%
Effectiveness in hair strengthening3.74100%top-30%
Effect on hair manageability3.75369%top-40%
Effectiveness on Damaged hair3.64070%top-40%
Hair dryness reduction after shampooing3.639859%top-50%
Effectiveness in hair color preservation3.52885%top-40%
Curly or Wavy hair users shampoo experiences3.55079%top-50%
Moisturizing effect3.47469%top-60%
Improvement of hair health3.416582%top-60%
Effectiveness in residue or buildup removal3.35841%bottom-40%
Effect on hair tangling2.83622%top-50%
Impact on scalp health2.74848%bottom-40%
Effectiveness on oily hair2.72342%bottom-30%
Squeaky clean hair feeling after shampoo use2.6367%bottom-30%
Effectiveness on hair loss2.62318%bottom-40%
Degreasing properties2.5333%bottom-10%
Effectiveness on dandruff2.53233%top-30%
Effectiveness on flaky scalp2.5250%top-40%
Effect on blonde hair shades2.54100%top-40%
Effect on highlights2.55100%top-50%
Ability to neutralize brassy tones2.5333%top-50%
Effectiveness on thinning hair2.51663%top-40%
Effectiveness on Hair Growth2.5367%top-40%
Too few reviews:
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Bleached hair maintenancefrew reviews
Effectiveness in providing toning benefitsfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews

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How we determined rating score for Moroccanoil Hydrating Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.