Matrix So Silver Purple Shampoo

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Product is rated as #50 in category Shampoo Comparisons


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  • Brand: MATRIX
  • Analyzed: 2172 reviews. Ranks in top-5% by number of reviews
  • Mentions: 72 positive. Ranks in top-60% by share of positive mentions
  • Amazon rating: 4.5. Ranks in top-40% by Amazon ratings
Matrix So Silver Purple Shampoo photo
Matrix So Silver Purple Shampoo

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Matrix So Silver Purple Shampoo is a popular choice among customers on Amazon, with a high number of reviews and an overall rating of 4.3.


  • Maintains ash color well
  • Leaves hair shiny
  • Effective on blonde hair shades
  • Neutralizes brassy tones
  • Enhances highlights


  • Purple shampoo properties
  • Contains natural ingredients
  • Maintains bleached hair
  • Improves hair softness and silkiness
  • Preserves hair color effectively
  • Removes residue or buildup
  • Provides a tinting effect on hair shades
  • Reduces hair dryness after shampooing


  • Does not significantly improve hair health
  • Mixed effectiveness in controlling frizz
  • Some negative impact on scalp health
  • May cause hair tangling
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Ash color maintenance4.828287%top-10%
Effect on shiny hair4.611596%top-20%
Effect on blonde hair shades4.528587%top-10%
Ability to neutralize brassy tones4.480383%top-20%
Effect on highlights4.26599%top-20%
Effect on highlights4.26599%top-20%
Average performance
Purple Shampoo properties3.934574%top-20%
Natural Ingredients3.95079%top-40%
Bleached hair maintenance3.83385%top-30%
Effect on hair softness or silkiness3.813888%top-50%
Effectiveness in hair color preservation3.718577%top-20%
Effectiveness in residue or buildup removal3.62564%top-50%
Tinting effect on hair shades3.63860%top-30%
Hair dryness reduction after shampooing3.633351%top-60%
Effectiveness in cleaning hair3.54383%top-60%
Effect on hair manageability3.43263%top-60%
Effectiveness in providing toning benefits3.29171%top-60%
Moisturizing effect3.14670%bottom-30%
Squeaky clean hair feeling after shampoo use3.12100%top-50%
Effectiveness on Damaged hair3.03238%bottom-30%
Sulfate-free shampoo3.01037%bottom-40%
Shampoo chemical content3.03529%bottom-40%
Improvement of hair health2.812871%bottom-20%
Effectiveness in hair strengthening2.8475%bottom-20%
Effectiveness on Frizz Control2.82352%bottom-30%
Curly or Wavy hair users shampoo experiences2.7642%bottom-20%
Impact on scalp health2.73132%bottom-40%
Effect on hair tangling2.71346%bottom-40%
Effectiveness on hair loss2.61040%top-60%
Effectiveness on oily hair2.6729%bottom-30%
Effectiveness on dandruff2.51020%top-30%
Effectiveness on thinning hair2.5530%top-40%
Effectiveness on Hair Growth2.5225%top-40%
Too few reviews:
Effectiveness on flaky scalpfrew reviews
Degreasing propertiesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews

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How we determined rating score for Matrix So Silver Purple Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.