Joico Moisture Recovery Shampoo

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Product is rated as #136 in category Shampoo Comparisons


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  • Brand: Joico
  • Analyzed: 208 reviews. Ranks in top-40% by number of reviews
  • Mentions: 83 positive. Ranks in top-30% by share of positive mentions
  • Amazon rating: 4.7. Ranks in top-5% by Amazon ratings
Joico Moisture Recovery Shampoo photo
Joico Moisture Recovery Shampoo

Price History



Joico Moisture Recovery Shampoo is a popular choice among customers, ranking highly in various categories.


  • Highly moisturizing (Top 5%)
  • Effective in controlling frizz (Top 10%)
  • Reduces hair dryness (Top 20%)
  • Removes residue or buildup effectively (Top 10%)
  • Maintains bleached hair (Top 10%)
  • Improves hair manageability (Top 10%)
  • Pleasant scent (Top 20%)
  • Cleans hair effectively (Top 30%)
  • Improves hair health (Top 20%)
  • Enhances hair softness (Top 30%)


  • Contains some natural ingredients (Bottom 40%)
  • Effective in preserving hair color (Top 40%)
  • Mixed reviews on effectiveness for damaged hair (Bottom 40%)


  • May not be as effective on oily hair (Top 50%)
  • Mixed experiences for curly or wavy hair (Bottom 30%)
  • Not sulfate-free (Bottom 20%)
  • Mixed reviews on impact on scalp health (Bottom 30%)
  • Some concerns about chemical content (Bottom 20%)
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Moisturizing effect4.82190%top-5%
Effectiveness on Frizz Control4.71186%top-10%
Hair dryness reduction after shampooing4.78474%top-20%
Effectiveness in residue or buildup removal4.69100%top-10%
Bleached hair maintenance4.6488%top-10%
Bleached hair maintenance4.6488%top-10%
Effect on hair manageability4.69100%top-10%
Effectiveness in cleaning hair4.52492%top-30%
Improvement of hair health4.43197%top-20%
Effect on hair softness or silkiness4.33795%top-30%
Effect on shiny hair4.11688%top-50%
Average performance
Natural Ingredients3.3463%bottom-40%
Effectiveness in hair color preservation3.16100%top-40%
Effectiveness on Damaged hair3.1757%bottom-40%
Effectiveness on oily hair2.9275%top-50%
Curly or Wavy hair users shampoo experiences2.91173%bottom-30%
Sulfate-free shampoo2.8250%bottom-20%
Impact on scalp health2.61355%bottom-30%
Shampoo chemical content2.6633%bottom-20%
Effectiveness on hair loss2.6633%bottom-30%
Effectiveness in hair strengthening2.6250%bottom-10%
Effectiveness on dandruff2.520%top-30%
Effect on blonde hair shades2.54100%top-40%
Effectiveness on thinning hair2.5540%top-40%
Too few reviews:
Effectiveness on flaky scalpfrew reviews
Degreasing propertiesfrew reviews
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effect on hair tanglingfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Joico Moisture Recovery Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.