It’s A 10 Miracle Shampoo Plus Keratin, 33.8 Oz

The It’s A 10 Miracle Shampoo Plus Keratin is a highly rated shampoo on Amazon.

Pros:

• Improves hair health (89 mentions, 100% positive)
• Effective in cleaning hair (36 mentions, 92% positive)
• Enhances shine (51 mentions, 96% positive)
• Sulfate-free (20 mentions, 90% positive)
• Makes hair soft and silky (84 mentions, 99% positive)
• Improves hair manageability (18 mentions, 89% positive)
• Pleasant scent (57 mentions, 86% positive)
• Controls frizz (41 mentions, 82% positive)
• Helps damaged hair (32 mentions, 80% positive)
• Strengthens hair (15 mentions, 100% positive)

Average:

• Positive experiences for curly or wavy hair (20 mentions, 95% positive)
• Some concerns about chemical content (31 mentions, 71% positive)
• Preserves hair color (18 mentions, 89% positive)
• Effective for bleached hair (2 mentions, 100% positive)
• Contains natural ingredients (10 mentions, 70% positive)

Cons:

• Does not provide fuller and voluminous hair (3 mentions, 100% positive)
• Mixed results on scalp health (7 mentions, 46% positive)
• Mixed results on hair loss (19 mentions, 38% positive)
• Ineffective for oily hair (5 mentions, 27% positive)
• Mixed results on thinning hair (25 mentions, 51% positive)

Shampoo Attribute	BG Rating	Number of Mentions	Positive Review Percentage	Attribute Ranking
Pros
Improvement of hair health	5.0	89	100%	top-5%
Effectiveness in cleaning hair	4.9	36	92%	top-20%
Effect on shiny hair	4.8	51	96%	top-10%
Sulfate-free shampoo	4.8	20	90%	top-5%
Effect on hair softness or silkiness	4.7	84	99%	top-10%
Effect on hair softness or silkiness	4.7	84	99%	top-10%
Effect on hair manageability	4.7	18	89%	top-10%
Scent	4.5	57	86%	top-20%
Effectiveness on Frizz Control	4.2	41	82%	top-20%
Effectiveness on Damaged hair	4.2	32	80%	top-20%
Effectiveness in hair strengthening	4.1	15	100%	top-20%
Hair dryness reduction after shampooing	4.1	92	70%	top-30%
Moisturizing effect	4.1	10	90%	top-30%
Average performance
Curly or Wavy hair users shampoo experiences	3.8	20	95%	top-20%
Shampoo chemical content	3.8	31	71%	top-30%
Effectiveness in hair color preservation	3.5	18	89%	top-30%
Bleached hair maintenance	3.4	2	100%	top-40%
Natural Ingredients	3.4	10	70%	top-60%
Effect on hair tangling	3.3	13	67%	top-30%
Squeaky clean hair feeling after shampoo use	3.1	2	100%	top-50%
Cons
Effectiveness in residue or buildup removal	3.0	12	50%	bottom-30%
Provision of fuller and voluminous hair	2.8	3	100%	bottom-30%
Impact on scalp health	2.7	7	46%	bottom-40%
Effectiveness on hair loss	2.6	19	38%	top-60%
Effectiveness on oily hair	2.6	5	27%	bottom-30%
Effectiveness on thinning hair	2.6	25	51%	top-40%
Effectiveness on dandruff	2.5	2	50%	top-30%
Effect on blonde hair shades	2.5	5	80%	top-40%
Purple Shampoo properties	2.5	3	100%	top-60%
Effect on highlights	2.5	3	100%	top-50%
Ability to neutralize brassy tones	2.5	2	100%	top-50%
Effectiveness on Hair Growth	2.5	2	100%	top-40%
Too few reviews:
Effectiveness on flaky scalp
Degreasing properties
Ash color maintenance
Effectiveness in providing toning benefits
Biotin in shampoo
Tinting effect on hair shades
Effectiveness on fungal infections
Effectiveness on psoriasis
Effectiveness on seborrheic dermatitis