Ethique Heali Kiwi Calming Solid Shampoo Bar

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Product is rated as #27 in category Shampoo Comparisons


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  • Brand: Ethique
  • Analyzed: 875 reviews. Ranks in top-10% by number of reviews
  • Mentions: 75 positive. Ranks in top-60% by share of positive mentions
  • Amazon rating: 4.5. Ranks in top-40% by Amazon ratings
Ethique Heali Kiwi Calming Solid Shampoo Bar photo
Ethique Heali Kiwi Calming Solid Shampoo Bar

Price History



The Ethique Heali Kiwi Calming Solid Shampoo Bar is a highly rated shampoo on Amazon.


  • Effective in cleaning hair (Top 10%)
  • Improves hair health (Top 20%)
  • Adds shine to hair (Top 20%)
  • Removes residue or buildup (Top 20%)
  • Effective on oily hair (Top 10%)
  • Reduces hair dryness (Top 30%)
  • Makes hair soft and silky (Top 30%)
  • Addresses flaky scalp issues (Top 10%)
  • Effective in degreasing hair (Top 20%)


  • Positive impact on scalp health (Top 20%)
  • Contains natural ingredients (Top 40%)
  • Moderately effective on dandruff (Top 20%)
  • Generally liked scent (Top 40%)
  • Provides moisturizing effect (Top 40%)
  • Mixed opinions on shampoo chemical content (Top 30%)


  • May cause hair tangling (Top 50%)
  • Not highly effective on hair loss (Top 60%)
  • Mixed opinions on effectiveness for thinning hair (Top 40%)
  • Some effectiveness on psoriasis (Top 40%)
  • Mixed opinions on effectiveness for seborrheic dermatitis (Top 40%)
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effectiveness in cleaning hair4.920087%top-10%
Improvement of hair health4.612392%top-20%
Effect on shiny hair4.67893%top-20%
Effectiveness in residue or buildup removal4.411078%top-20%
Effectiveness on oily hair4.35775%top-10%
Effectiveness on oily hair4.35775%top-10%
Hair dryness reduction after shampooing4.121869%top-30%
Effect on hair softness or silkiness4.112589%top-30%
Average performance
Effectiveness on flaky scalp4.04267%top-10%
Degreasing properties4.01191%top-20%
Impact on scalp health3.935570%top-20%
Natural Ingredients3.95675%top-40%
Effectiveness on dandruff3.828464%top-20%
Moisturizing effect3.83882%top-40%
Shampoo chemical content3.74871%top-30%
Effectiveness in hair strengthening3.79100%top-30%
Effectiveness on Damaged hair3.61867%top-50%
Effectiveness on Frizz Control3.63765%top-60%
Curly or Wavy hair users shampoo experiences3.52478%top-50%
Effect on hair manageability3.42465%top-60%
Sulfate-free shampoo3.11652%bottom-40%
Squeaky clean hair feeling after shampoo use3.01867%bottom-40%
Effect on hair tangling2.91060%top-50%
Effectiveness in hair color preservation2.8580%bottom-40%
Effectiveness on hair loss2.62156%top-60%
Effect on blonde hair shades2.52100%top-40%
Effectiveness on thinning hair2.51377%top-40%
Effectiveness on psoriasis2.51296%top-40%
Effectiveness on seborrheic dermatitis2.5667%top-40%
Too few reviews:
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Bleached hair maintenancefrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Ethique Heali Kiwi Calming Solid Shampoo Bar

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.