Dove Ultra Care Daily Moisture Shampoo

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Product is rated as #117 in category Shampoo Comparisons


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  • Brand: Dove
  • Analyzed: 251 reviews. Ranks in top-30% by number of reviews
  • Mentions: 78 positive. Ranks in top-50% by share of positive mentions
  • Amazon rating: 4.7. Ranks in top-5% by Amazon ratings
Dove Ultra Care Daily Moisture Shampoo photo
Dove Ultra Care Daily Moisture Shampoo

Price History



The Dove Ultra Care Daily Moisture Shampoo is a popular choice among customers on Amazon, ranking among the top 30% of shampoos.


  • Effective on damaged hair (9 mentions, 89% positive)
  • Leaves hair shiny (16 mentions, 97% positive)
  • Pleasant scent (49 mentions, 90% positive)
  • Improves hair health (27 mentions, 96% positive)
  • Controls frizz (15 mentions, 77% positive)
  • Cleans hair effectively (21 mentions, 86% positive)
  • Softens and adds silkiness to hair (32 mentions, 97% positive)


  • Improves hair manageability (6 mentions, 83% positive)
  • Provides moisturizing effect (10 mentions, 85% positive)
  • Reduces hair dryness (37 mentions, 62% positive)
  • Removes residue or buildup (5 mentions, 60% positive)
  • Effective on oily hair (7 mentions, 71% positive)


  • Mixed experiences for curly or wavy hair users (10 mentions, 65% positive)
  • Not sulfate-free (2 mentions, 0% positive)
  • Can cause hair tangling (3 mentions, 67% positive)
  • Not effective for hair loss (3 mentions, 67% positive)
  • May impact scalp health (6 mentions, 50% positive)
  • Contains chemicals (5 mentions, 30% positive)
  • Lacks natural ingredients (2 mentions, 50% positive)
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effectiveness on Damaged hair4.7989%top-10%
Effect on shiny hair4.41697%top-40%
Improvement of hair health4.22796%top-40%
Effectiveness on Frizz Control4.21577%top-30%
Effectiveness on Frizz Control4.21577%top-30%
Average performance
Effectiveness in cleaning hair4.02186%top-50%
Effect on hair softness or silkiness3.93297%top-40%
Effect on hair manageability3.8683%top-40%
Moisturizing effect3.81085%top-40%
Hair dryness reduction after shampooing3.73762%top-40%
Effectiveness in residue or buildup removal3.5560%top-60%
Effectiveness on oily hair3.1771%top-40%
Curly or Wavy hair users shampoo experiences2.81065%bottom-20%
Sulfate-free shampoo2.820%bottom-20%
Effect on hair tangling2.7367%top-60%
Effectiveness on hair loss2.6367%bottom-30%
Impact on scalp health2.6650%bottom-20%
Shampoo chemical content2.5530%bottom-20%
Natural Ingredients2.5250%bottom-10%
Effectiveness on dandruff2.5367%top-30%
Effectiveness on thinning hair2.5263%top-40%
Too few reviews:
Effectiveness on flaky scalpfrew reviews
Degreasing propertiesfrew reviews
Effect on blonde hair shadesfrew reviews
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Bleached hair maintenancefrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Effectiveness in hair strengtheningfrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews
Effectiveness in hair color preservationfrew reviews

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How we determined rating score for Dove Ultra Care Daily Moisture Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.