Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo

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Product is rated as #124 in category Shampoo Comparisons


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  • Brand: Cantu
  • Analyzed: 264 reviews. Ranks in top-30% by number of reviews
  • Mentions: 56 positive. Ranks in top-100% by share of positive mentions
  • Amazon rating: 4.4. Ranks in top-60% by Amazon ratings
Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo photo
Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo

Price History



The Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo is highly recommended by users with curly or wavy hair.

  • It has a pleasant scent and effectively removes residue or buildup.
  • Users have reported that it leaves their hair feeling soft and silky.
  • However, it may not be as effective in cleaning hair and reducing dryness.
  • Some users have expressed concerns about the shampoo’s chemical content and its impact on scalp health.
  • It has received mixed reviews in terms of its effectiveness on damaged hair, hair manageability, and frizz control.
  • Users have reported mixed results in terms of its moisturizing effect and its impact on oily hair.
  • Overall, it is a popular choice among users with specific hair types, but may not be suitable for everyone.
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Curly or Wavy hair users shampoo experiences4.85287%top-5%
Effectiveness in residue or buildup removal4.11373%top-30%
Average performance
Effectiveness in cleaning hair3.93174%top-60%
Effectiveness in cleaning hair3.93174%top-60%
Effect on hair softness or silkiness3.92692%top-50%
Shampoo chemical content3.51842%top-60%
Sulfate-free shampoo3.32035%top-50%
Improvement of hair health3.32580%bottom-40%
Hair dryness reduction after shampooing3.23529%bottom-40%
Effectiveness on Damaged hair3.2560%top-60%
Effect on hair manageability3.11145%bottom-30%
Effect on shiny hair3.0683%bottom-20%
Natural Ingredients2.82157%bottom-30%
Effectiveness in hair strengthening2.8475%bottom-20%
Effect on hair tangling2.8933%top-50%
Effectiveness on Frizz Control2.81155%bottom-20%
Squeaky clean hair feeling after shampoo use2.7450%bottom-30%
Effectiveness on oily hair2.7367%bottom-40%
Impact on scalp health2.61457%bottom-30%
Moisturizing effect2.6650%bottom-20%
Effectiveness on hair loss2.630%bottom-20%
Effectiveness on dandruff2.5540%top-30%
Effectiveness on thinning hair2.5350%top-40%
Too few reviews:
Effectiveness on flaky scalpfrew reviews
Degreasing propertiesfrew reviews
Effect on blonde hair shadesfrew reviews
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Bleached hair maintenancefrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews
Effectiveness in hair color preservationfrew reviews

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How we determined rating score for Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.