Amika Normcore Signature Shampoo

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Product is rated as #147 in category Shampoo Comparisons


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  • Brand: amika
  • Analyzed: 254 reviews. Ranks in top-30% by number of reviews
  • Mentions: 53 positive. Ranks in top-100% by share of positive mentions
  • Amazon rating: 4.5. Ranks in top-40% by Amazon ratings
Amika Normcore Signature Shampoo photo
Amika Normcore Signature Shampoo

Price History



Amika Normcore Signature Shampoo is a popular shampoo on Amazon, with a rating of 3.7 out of 5.


  • Enhances shine (15 mentions, 93% positive)
  • Provides good moisture (8 mentions, 88% positive)


  • Mixed reviews on hair softness/silkiness (26 mentions, 92% positive)
  • Concerns about residue/buildup removal (20 mentions, 21% positive)
  • Sulfate-free (2 mentions, 100% positive)
  • Mixed reviews on scent (97 mentions, 69% positive)
  • Mixed results on reducing hair dryness (54 mentions, 52% positive)
  • Mixed reviews on frizz control (7 mentions, 71% positive)
  • Mixed results on damaged hair (4 mentions, 63% positive)
  • Mixed reviews on effectiveness for oily hair (14 mentions, 14% positive)


  • Concerns about cleaning effectiveness (20 mentions, 60% positive)
  • Negative impact on hair manageability (11 mentions, 27% positive)
  • Mixed results on improving hair health (42 mentions, 73% positive)
  • Positive feedback on hair strengthening (3 mentions, 100% positive)
  • Positive feedback on hair color preservation (2 mentions, 100% positive)
  • Mixed reviews on hair tangling (3 mentions, 67% positive)
  • Concerns about shampoo chemical content (7 mentions, 57% positive)
  • Negative impact on scalp health (10 mentions, 30% positive)
  • Mixed results on effectiveness for hair loss (4 mentions, 25% positive)
Shampoo AttributeBG RatingNumber of MentionsPositive Review PercentageAttribute Ranking
Effect on shiny hair4.31593%top-40%
Moisturizing effect4.3888%top-20%
Average performance
Effect on hair softness or silkiness3.92692%top-50%
Effectiveness in residue or buildup removal3.32021%bottom-40%
Effectiveness in residue or buildup removal3.32021%bottom-40%
Sulfate-free shampoo3.32100%top-50%
Hair dryness reduction after shampooing3.25452%bottom-40%
Effectiveness on Frizz Control3.2771%bottom-40%
Effectiveness on Damaged hair3.2463%top-60%
Effectiveness on oily hair3.01414%top-50%
Effectiveness in cleaning hair2.92060%bottom-20%
Effect on hair manageability2.91127%bottom-20%
Improvement of hair health2.94273%bottom-20%
Effectiveness in hair strengthening2.93100%bottom-30%
Effectiveness in hair color preservation2.82100%top-50%
Effect on hair tangling2.7367%top-60%
Shampoo chemical content2.7757%bottom-30%
Impact on scalp health2.61030%bottom-20%
Effectiveness on hair loss2.6425%bottom-30%
Natural Ingredients2.6520%bottom-20%
Degreasing properties2.5250%bottom-20%
Effectiveness on dandruff2.520%top-30%
Effectiveness on thinning hair2.5560%top-40%
Too few reviews:
Effectiveness on flaky scalpfrew reviews
Effect on blonde hair shadesfrew reviews
Purple Shampoo propertiesfrew reviews
Ash color maintenancefrew reviews
Effect on highlightsfrew reviews
Bleached hair maintenancefrew reviews
Effectiveness in providing toning benefitsfrew reviews
Ability to neutralize brassy tonesfrew reviews
Curly or Wavy hair users shampoo experiencesfrew reviews
Biotin in shampoofrew reviews
Provision of fuller and voluminous hairfrew reviews
Squeaky clean hair feeling after shampoo usefrew reviews
Tinting effect on hair shadesfrew reviews
Effectiveness on fungal infectionsfrew reviews
Effectiveness on psoriasisfrew reviews
Effectiveness on seborrheic dermatitisfrew reviews
Effectiveness on Hair Growthfrew reviews

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How we determined rating score for Amika Normcore Signature Shampoo

We strongly believe that the best information about a shampoo's performance comes from actual users. This includes details like how well it works for different hair types, health benefits, look and feel, and any side effects. Our analysis and scoring method includes:
  • Using AI to collect shampoo reviews from major online stores. We analyze these reviews to find out what customers care about the most, like how the shampoo works for different hair types, its scent, and its effectiveness in treating scalp and hair issues such as dryness, flakiness, or oiliness. We also look at other factors like how well it moisturizes, adds shine, and affects hair tangling.
  • Once we identify the main topics customers talk about, which we call product attributes, we use special AI algorithms to track every mention of these attributes in each shampoo we study.
  • For each shampoo and attribute, we calculate several metrics, like how often it's mentioned, its percentage of all reviews, and the balance of positive and negative feedback. We then compare these numbers across different shampoos to create a comparative score for each one, done separately for every attribute.