Best Sulfate Free Shampoos – Rated by BEAUTYGOORU Experts

Effectiveness on sulfate free statistics

Products Mentioned:246
Products with over 80% Positive Mention Rate:277
Total Mentions:4,977
Frequency in Reviews:2.7%
Frequency in Top Shampoos in attribute:9.1%
Importance Rank Among All Attributes:37
Average Positive Mention Rate in Top 20% Shampoos:92%

In the quest for luscious, healthy locks, consumers are increasingly aware of the ingredients in their hair care products. One common concern is the use of sulfates, which are detergents known for their deep cleaning properties but can also strip hair of its natural oils, leading to dryness, irritation, and even hair loss for some individuals. This is why the demand for sulfate-free shampoos has surged, as they promise to cleanse gently without compromising the hair’s natural integrity.

Understanding the delicate balance of effective cleansing and maintaining hair health, sulfate-free shampoos have become a cornerstone in hair care routines. They are often formulated with natural ingredients that not only clean but also nourish the scalp and hair. By avoiding harsh chemicals, these shampoos can prevent the problems associated with traditional shampoos, making them a go-to choice for those with sensitive scalps or chemically treated hair.

However, finding the right sulfate-free shampoo can be daunting. According to our BeautyGooru team’s statistics, there are 246 products with mentions of “Sulfate-free shampoo”, accumulating a staggering 4977 mentions. This overwhelming number of options can leave customers puzzled about which product will best suit their needs.

Real customer reviews serve as a beacon through this dense market, offering insights into the efficacy and suitability of various shampoos. These testimonials can guide potential buyers towards products that have proven successful for others with similar hair concerns.

Our BeautyGooru team has meticulously analyzed these products and mentions to curate a list of the 10 best sulfate-free shampoos of 2024. Our rating is designed to cut through the clutter, providing a reliable resource for those seeking the top shampoos that can handle the common hair care problems without the adverse effects of sulfates. By leveraging our comprehensive research, customers can confidently select a shampoo that will cater to their hair’s unique needs.

Our Top Picks:

Silk18 Anti Frizz Ultra Hydrating Shampoo photoBest brand with focus on “Sulfate-free shampoo”
Best popular
Best shampoo in combination of “Sulfate-free shampoo” and other attributes
Best shampoo in “Sulfate-free shampoo”

Silk18 Anti Frizz Ultra Hydrating Shampoo

Argan Oil Shampoo for Dry Hair photoBest brand with focus on “Sulfate-free shampoo”
Best popular
Best shampoo in “Natural Ingredients”

Argan Oil Shampoo for Dry Hair

L'Oreal Paris EverCreme Sulfate Free Shampoo photoBest brand with focus on “Sulfate-free shampoo”
Best budget
Best shampoo in “Sulfate-free shampoo”

L’Oreal Paris EverCreme Sulfate Free Shampoo

Brickell Men's Daily Revitalizing Hair Care Routine Set photoBest popular
Best shampoo in combination of “Sulfate-free shampoo” and other attributes
Best shampoo in “Natural Ingredients”

Brickell Men’s Daily Revitalizing Hair Care Routine Set

PURE NATURE LUX SPA Argan Oil Shampoo photoBest popular
Best shampoo in “Sulfate-free shampoo”

PURE NATURE LUX SPA Argan Oil Shampoo

L'Oreal Paris EverStrong Thickening Shampoo photoBest budget
Best shampoo in “Sulfate-free shampoo”

L’Oreal Paris EverStrong Thickening Shampoo

L'Oreal Paris EverPure Scalp Care Shampoo photoBest brand with focus on “Sulfate-free shampoo”
Best budget

L’Oreal Paris EverPure Scalp Care Shampoo

L'Oreal Paris EverPure Blonde Shampoo and Conditioner Set photoBest popular
Best shampoo in “Sulfate-free shampoo”

L’Oreal Paris EverPure Blonde Shampoo and Conditioner Set

Its A 10 Miracle Shampoo Plus Keratin, 33.8 Oz photoBest brand with focus on “Sulfate-free shampoo”
Best popular

It’s A 10 Miracle Shampoo Plus Keratin, 33.8 Oz

Carol’s Daughter Black Vanilla Shampoo photoBest brand with focus on “Sulfate-free shampoo”
Best shampoo in “Sulfate-free shampoo”

Carol’s Daughter Black Vanilla Shampoo

best sulfate free shampoo

Silk18 Anti Frizz Ultra Hydrating Shampoo photo

Silk18 Anti Frizz Ultra Hydrating Shampoo

Silk18 Anti Frizz Ultra Hydrating Shampoo is in top-10 in the following nominations: Best brand with focus on “Sulfate-free shampoo”
Best popular
Best shampoo in combination of “Sulfate-free shampoo” and other attributes
Best shampoo in “Sulfate-free shampoo” $12 at Amazon

BrandMaple Holistics
Amazon rating4.4
BeautyGooru rating4.2
Number of reviews561
Share of positive84%
BeautyGooru rating in “Sulfate-free shampoo”5
Number of mentions40
Share of positive mentions98%

Silk18 Anti Frizz Ultra Hydrating Shampoo by Maple Holistics stands out among the top-tier shampoos available on Amazon, particularly for its high-quality ingredients and positive effects on hair softness, shine, and manageability. Priced at $12.00, it is among the top 20% of shampoos in terms of price, number of reviews, and overall rating.

Pros

  • Shampoo Chemical Content (72 mentions, 96% positive): This shampoo is highly praised for its beneficial chemical composition, ranking it in the top 5% of shampoos.
  • Sulfate-Free Shampoo (40 mentions, 98% positive): Its sulfate-free formula is a significant advantage, placing it in the top 5% for this attribute.
  • Effect on Shiny Hair (113 mentions, 98% positive): Users frequently report a noticeable increase in hair shine, earning it a spot in the top 5% for this benefit.
  • Effect on Hair Softness or Silkiness (218 mentions, 97% positive): The shampoo is highly regarded for enhancing hair softness or silkiness, ranking in the top 5%.
  • Improvement of Hair Health (141 mentions, 96% positive): It is recognized for significantly improving hair health, placing it in the top 5%.
  • Natural Ingredients (61 mentions, 98% positive): The use of natural ingredients is a well-appreciated feature, positioning it in the top 5%.
  • Effect on Hair Manageability (50 mentions, 90% positive): This shampoo aids in hair manageability, ranking it in the top 5%.
  • Effectiveness in Cleaning Hair (81 mentions, 100% positive): It is highly effective in cleaning hair, placing it in the top 10%.
  • Scent (168 mentions, 91% positive): The pleasant scent of the shampoo is well-liked, putting it in the top 10%.
  • Hair Dryness Reduction After Shampooing (206 mentions, 74% positive): It is known to reduce hair dryness post-shampooing, ranking in the top 10%.

Average

  • Impact on Scalp Health (53 mentions, 87% positive): The shampoo has a generally positive impact on scalp health, placing it in the top 20%.
  • Effectiveness in Residue or Buildup Removal (35 mentions, 69% positive): It performs averagely in removing residue or buildup, ranking in the top 40%.
  • Effectiveness in Hair Strengthening (11 mentions, 100% positive): While not often mentioned, when it is, it’s noted for its hair strengthening capabilities, placing it in the top 30%.
  • Effectiveness in Hair Color Preservation (20 mentions, 94% positive): It is fairly effective in preserving hair color, ranking in the top 30%.
  • Curly or Wavy Hair Users Shampoo Experiences (39 mentions, 83% positive): Users with curly or wavy hair have had generally positive experiences, placing it in the top 40%.

Cons

  • Effectiveness on Hair Loss (19 mentions, 63% positive): The shampoo shows moderate effectiveness on hair loss, ranking in the top 50%.
  • Effect on Hair Tangling (10 mentions, 30% positive): It may not perform well in reducing hair tangling, placing it in the bottom 30%.
  • Bleached Hair Maintenance (4 mentions, 50% positive): There are mixed reviews regarding its maintenance of bleached hair, ranking it in the bottom 20%.
  • Effectiveness on Dandruff (16 mentions, 75% positive): It has a decent effectiveness on dandruff, placing it in the top 30%.
  • Effectiveness on Flaky Scalp (4 mentions, 75% positive): The shampoo is somewhat effective on flaky scalp issues, ranking in the top 40%.
Argan Oil Shampoo for Dry Hair photo

Argan Oil Shampoo for Dry Hair

Argan Oil Shampoo for Dry Hair is in top-10 in the following nominations: Best brand with focus on “Sulfate-free shampoo”
Best popular
Best shampoo in “Natural Ingredients” $12 at Amazon

BrandMaple Holistics
Amazon rating4.4
BeautyGooru rating4.4
Number of reviews4,981
Share of positive79%
BeautyGooru rating in “Sulfate-free shampoo”4.5
Number of mentions471
Share of positive mentions83%

The Argan Oil Shampoo for Dry Hair by Maple Holistics is a high-performing product among popular shampoos on Amazon, with a price of $12.00, placing it in the top-20% price range. It boasts a significant number of reviews (4981), ranking it in the top-5% for this category, and an overall rating of 4.4, which also places it in the top-5% of shampoos.

Pros

    • Effect on hair softness or silkiness (1302 mentions, 99% positive): This shampoo is highly praised for its ability to make hair feel soft and silky, ranking it in the top-5% for this attribute.
    • Natural Ingredients (891 mentions, 89% positive): Users appreciate the natural ingredients in the formula, placing it in the top-5% in this regard.
    • Improvement of hair health (1183 mentions, 97% positive): It is considered highly effective in improving hair health, earning it a spot in the top-5%.
    • Effect on shiny hair (804 mentions, 95% positive): The shampoo is well-regarded for enhancing hair shine, ranking it in the top-5% for this benefit.
    • Effectiveness in cleaning hair (731 mentions, 89% positive): It is recognized for its cleaning efficacy, placing it in the top-10% of shampoos.
    • Effect on hair manageability (302 mentions, 97% positive): Users report that it greatly improves hair manageability, putting it in the top-5%.
    • Sulfate-free shampoo (471 mentions, 83% positive): The absence of sulfates is a notable feature, ranking it in the top-20% for sulfate-free options.
    • Moisturizing effect (213 mentions, 93% positive): Its moisturizing properties are well-received, placing it in the top-20%.
    • Effectiveness on Frizz Control (570 mentions, 82% positive): It is considered effective for frizz control, ranking in the top-20%.
    • Effectiveness on Damaged hair (276 mentions, 80% positive): The shampoo is acknowledged for its positive impact on damaged hair, placing it in the top-20%.

Average

    • Effectiveness on oily hair (204 mentions, 80% positive): This attribute receives an average rating, placing it in the top-20% for oily hair effectiveness.
    • Shampoo chemical content (881 mentions, 65% positive): The chemical content is viewed positively by a majority, ranking it in the top-30%.
    • Scent (1289 mentions, 76% positive): The scent of the shampoo is considered pleasant by most, placing it in the top-50%.
    • Hair dryness reduction after shampooing (1412 mentions, 58% positive): It has an average performance in reducing hair dryness post-use, ranking in the top-60%.
    • Effectiveness on thinning hair (282 mentions, 88% positive): The shampoo is moderately effective for thinning hair, placing it in the top-30%.

Cons

    • Curly or Wavy hair users shampoo experiences (243 mentions, 70% positive): Users with curly or wavy hair have had less positive experiences, placing this attribute in the bottom-30%.
    • Effect on hair tangling (120 mentions, 68% positive): There are some concerns about its performance in reducing hair tangling, ranking it in the top-40%.
    • Impact on scalp health (477 mentions, 63% positive): The impact on scalp health is seen as average, placing it in the top-50%.
    • Effectiveness on hair loss (328 mentions, 64% positive): Its effectiveness on hair loss is considered average, ranking in the top-50%.
    • Effectiveness on dandruff (254 mentions, 67% positive): The shampoo has an average effectiveness on dandruff, placing it in the top-30%.
L'Oreal Paris EverCreme Sulfate Free Shampoo photo

L’Oreal Paris EverCreme Sulfate Free Shampoo

L’Oreal Paris EverCreme Sulfate Free Shampoo is in top-10 in the following nominations: Best brand with focus on “Sulfate-free shampoo”
Best budget
Best shampoo in “Sulfate-free shampoo” $8.9 at Amazon

BrandL’Oréal Paris
Amazon rating4.5
BeautyGooru rating4
Number of reviews382
Share of positive76%
BeautyGooru rating in “Sulfate-free shampoo”4.8
Number of mentions43
Share of positive mentions87%

L’Oreal Paris EverCreme Sulfate Free Shampoo stands out as a high-performing product among popular shampoos on Amazon, particularly praised for its sulfate-free formula and positive effects on hair softness, health, and moisture.

Pros

  • Sulfate-free shampoo (43 mentions, 87% positive): Highly regarded for its gentle, sulfate-free formula, ranking it among the top 5% of shampoos for those seeking fewer harsh chemicals.
  • Effect on hair softness or silkiness (101 mentions, 92% positive): Users frequently praise its ability to make hair feel softer and silkier, placing it in the top 20% of shampoos for this attribute.
  • Shampoo chemical content (48 mentions, 83% positive): The chemical composition is well-received, with many users appreciating the quality of ingredients, ranking it in the top 20%.
  • Effect on shiny hair (41 mentions, 90% positive): This shampoo is noted for enhancing hair’s shine, positioning it in the top 30% of shampoos for creating lustrous locks.
  • Improvement of hair health (67 mentions, 86% positive): Many users report an improvement in overall hair health, placing it among the top 20% of shampoos for this benefit.
  • Effectiveness on Damaged hair (15 mentions, 80% positive): It is recognized for its ability to improve the condition of damaged hair, ranking in the top 30% for this concern.
  • Hair dryness reduction after shampooing (110 mentions, 68% positive): A significant number of users find it effective in reducing hair dryness, placing it in the top 30% of moisturizing shampoos.
  • Moisturizing effect (40 mentions, 84% positive): The moisturizing properties of this shampoo are well-regarded, earning it a spot in the top 30% for this attribute.

Average

  • Natural Ingredients (6 mentions, 83% positive): The use of natural ingredients is viewed positively, although it ranks in the top 50%, indicating a mixed performance compared to other shampoos.
  • Curly or Wavy hair users shampoo experiences (26 mentions, 94% positive): Users with curly or wavy hair generally have positive experiences, placing it in the top 30% for this hair type.
  • Scent (119 mentions, 81% positive): The scent of the shampoo is liked by many, but it ranks in the top 50%, suggesting that it is not a standout feature for all users.
  • Effectiveness in residue or buildup removal (20 mentions, 63% positive): It performs averagely in removing residue or buildup, with a top 50% ranking.
  • Effectiveness on Frizz Control (34 mentions, 72% positive): The shampoo has a moderate success rate in controlling frizz, placing it in the top 40%.
  • Effect on hair manageability (14 mentions, 71% positive): It shows average performance in improving hair manageability, ranking in the top 60%.

Cons

  • Effectiveness on oily hair (10 mentions, 63% positive): While some users find it effective for oily hair, it ranks in the top 60%, indicating less effectiveness for this hair type.
  • Effectiveness in hair strengthening (3 mentions, 100% positive): Despite positive feedback, the limited number of mentions places it in the bottom 30% for hair strengthening.
  • Effectiveness on hair loss (10 mentions, 55% positive): It has a lower positive response rate for addressing hair loss, ranking in the bottom 40%.
  • Effect on blonde hair shades (4 mentions, 100% positive): Although positively reviewed, the small number of mentions suggests it is not a widely noted benefit, placing it in the top 40%.
  • Effect on highlights (3 mentions, 67% positive): The effect on highlights is generally positive, but with few mentions, it ranks in the top 50%.
  • Effectiveness on thinning hair (7 mentions, 86% positive): It receives high marks for its impact on thinning hair, ranking in the top 40%, although mentioned less frequently.
Brickell Men's Daily Revitalizing Hair Care Routine Set photo

Brickell Men’s Daily Revitalizing Hair Care Routine Set

Brickell Men’s Daily Revitalizing Hair Care Routine Set is in top-10 in the following nominations: Best popular
Best shampoo in combination of “Sulfate-free shampoo” and other attributes
Best shampoo in “Natural Ingredients” $37 at Amazon

BrandBrickell Men’s Products
Amazon rating4.4
BeautyGooru rating4.3
Number of reviews1,057
Share of positive87%
BeautyGooru rating in “Sulfate-free shampoo”4.5
Number of mentions9
Share of positive mentions100%

The Brickell Men’s Daily Revitalizing Hair Care Routine Set stands out among the top shampoos on Amazon, particularly for its use of natural ingredients, improvement of hair health, and pleasant scent, according to user reviews.

Pros

  • Natural Ingredients (197 mentions, 97% positive): This shampoo is highly regarded for its natural composition, placing it in the top 5% of shampoos for ingredient quality.
  • Improvement of Hair Health (311 mentions, 99% positive): Users frequently note significant enhancements in hair health, ranking it among the top 5% in this category.
  • Shampoo Chemical Content (124 mentions, 88% positive): The chemical makeup of this shampoo is well-received, with a top 5% positive response rate for its formulation.
  • Effectiveness in Cleaning Hair (223 mentions, 93% positive): It is recognized for its ability to clean hair effectively, placing it in the top 10% for this attribute.
  • Scent (418 mentions, 88% positive): The fragrance of the shampoo is a standout feature, with a high approval rating that puts it in the top 5% for scent.
  • Effectiveness in Hair Strengthening (101 mentions, 95% positive): Users report that this shampoo is highly effective at strengthening hair, earning it a spot in the top 5%.
  • Effectiveness on Damaged Hair (71 mentions, 91% positive): It is particularly noted for its positive impact on damaged hair, ranking in the top 5% for this benefit.
  • Hair Dryness Reduction after Shampooing (215 mentions, 81% positive): The shampoo is appreciated for reducing hair dryness post-use, placing it in the top 10% in this category.
  • Effect on Hair Softness or Silkiness (219 mentions, 90% positive): It is well-regarded for enhancing hair’s softness or silkiness, ranking in the top 20% of shampoos.
  • Effectiveness in Residue or Buildup Removal (42 mentions, 93% positive): This shampoo is effective at removing residue or buildup, placing it in the top 20% for this attribute.

Average

  • Moisturizing Effect (39 mentions, 85% positive): The moisturizing properties of this shampoo are considered average, ranking it in the top 40%.
  • Effectiveness on Frizz Control (33 mentions, 69% positive): Its ability to control frizz is rated as average, placing it in the top 50%.
  • Degreasing Properties (6 mentions, 100% positive): Although not widely mentioned, its degreasing properties are highly rated, putting it in the top 20%.
  • Effect on Hair Manageability (45 mentions, 71% positive): The shampoo’s impact on hair manageability is average, ranking in the top 50%.
  • Effectiveness on Oily Hair (26 mentions, 76% positive): Its effectiveness on oily hair is considered average, placing it in the top 30%.

Cons

  • Effect on Hair Tangling (13 mentions, 38% positive): Some users find that it may not effectively reduce hair tangling, placing it in the bottom 40% for this issue.
  • Effectiveness on Dandruff (60 mentions, 83% positive): While still positive, its effectiveness on dandruff is less notable, ranking in the top 30%.
  • Effectiveness on Flaky Scalp (3 mentions, 100% positive): There are few mentions of its impact on flaky scalp, but those that exist are positive, placing it in the top 40%.
  • Effectiveness on Psoriasis (2 mentions, 100% positive): With limited feedback, its effectiveness on psoriasis is nonetheless positive, ranking in the top 40%.
  • Effectiveness on Seborrheic Dermatitis (2 mentions, 100% positive): Similar to psoriasis, there are few mentions, but it is positively viewed for treating seborrheic dermatitis, placing it in the top 40%.
PURE NATURE LUX SPA Argan Oil Shampoo photo

PURE NATURE LUX SPA Argan Oil Shampoo

PURE NATURE LUX SPA Argan Oil Shampoo is in top-10 in the following nominations: Best popular
Best shampoo in “Sulfate-free shampoo” $16 at Amazon

BrandPURE NATURE LUX SPA
Amazon rating4.6
BeautyGooru rating4.5
Number of reviews803
Share of positive81%
BeautyGooru rating in “Sulfate-free shampoo”4.9
Number of mentions80
Share of positive mentions91%

The PURE NATURE LUX SPA Argan Oil Shampoo is highly regarded for its positive effects on hair shine, moisture, softness, health, and manageability, making it a top choice among users for these attributes.

Pros

  • Effect on shiny hair (129 mentions, 99% positive): This shampoo is among the best for adding a noticeable shine to hair.
  • Moisturizing effect (74 mentions, 94% positive): It excels in providing moisture to the hair, ranking in the top tier for this benefit.
  • Sulfate-free shampoo (80 mentions, 91% positive): Users appreciate its sulfate-free formula, placing it among the preferred choices for those avoiding harsh chemicals.
  • Effect on hair softness or silkiness (237 mentions, 95% positive): It is highly praised for making hair feel soft and silky, a top feature according to users.
  • Effectiveness in cleaning hair (78 mentions, 98% positive): The shampoo is considered very effective in cleaning hair, outperforming many others.
  • Improvement of hair health (179 mentions, 91% positive): It is recognized for significantly improving hair health, ranking it among the best.
  • Effect on hair manageability (42 mentions, 88% positive): Users report that it greatly enhances hair manageability.
  • Hair dryness reduction after shampooing (243 mentions, 74% positive): It is known for reducing hair dryness post-shampooing, placing it in the top echelon.
  • Shampoo chemical content (106 mentions, 74% positive): The chemical content is well-received, with many users finding it satisfactory.
  • Effect on hair tangling (26 mentions, 95% positive): It is highly effective in reducing hair tangling, according to user reviews.

Average

  • Scent (173 mentions, 80% positive): The scent is generally liked, placing it in the upper range of shampoos.
  • Curly or Wavy hair users shampoo experiences (60 mentions, 88% positive): It has a positive reception among those with curly or wavy hair.
  • Effectiveness in residue or buildup removal (31 mentions, 60% positive): It performs averagely in removing residue or buildup.
  • Bleached hair maintenance (7 mentions, 71% positive): The shampoo has average performance in maintaining bleached hair.
  • Provision of fuller and voluminous hair (4 mentions, 100% positive): While not often mentioned, when it is, it’s noted for providing fuller hair.

Cons

  • Impact on scalp health (56 mentions, 73% positive): The shampoo has an average impact on scalp health, with some room for improvement.
  • Effectiveness on oily hair (22 mentions, 61% positive): Its performance on oily hair is average, not standing out among other shampoos.
  • Natural Ingredients (54 mentions, 58% positive): There are mixed feelings about the natural ingredients, with it falling into the lower tier.
  • Effectiveness in hair color preservation (20 mentions, 78% positive): It is somewhat effective in preserving hair color, but not among the best.
  • Degreasing properties (3 mentions, 83% positive): There are few mentions of its degreasing properties, suggesting it’s not a standout feature.
L'Oreal Paris EverStrong Thickening Shampoo photo

L’Oreal Paris EverStrong Thickening Shampoo

L’Oreal Paris EverStrong Thickening Shampoo is in top-10 in the following nominations: Best budget
Best shampoo in “Sulfate-free shampoo”


$8.6 at Amazon

BrandL’Oréal Paris
Amazon rating4.6
BeautyGooru rating4.1
Number of reviews365
Share of positive79%
BeautyGooru rating in “Sulfate-free shampoo”4.9
Number of mentions44
Share of positive mentions95%

L’Oreal Paris EverStrong Thickening Shampoo stands out as a high-performing product among popular shampoos on Amazon, particularly for its sulfate-free formula, chemical content, and effectiveness on thinning hair and hair loss. It is also praised for its scent and the improvement of hair health.

Pros

  • Sulfate-free shampoo (44 mentions, 95% positive): This shampoo is highly regarded for its sulfate-free formula, placing it in the top 5% of shampoos for those seeking gentler cleansing options.
  • Shampoo chemical content (43 mentions, 93% positive): Users appreciate the chemical composition of this shampoo, which ranks it in the top 5% for its beneficial ingredients.
  • Effectiveness on thinning hair (94 mentions, 88% positive): It is particularly effective for individuals with thinning hair, earning it a spot in the top 5% of shampoos for this concern.
  • Improvement of hair health (92 mentions, 95% positive): The shampoo is recognized for significantly enhancing hair health, placing it in the top 10% of shampoos.
  • Scent (119 mentions, 89% positive): The pleasant fragrance of this shampoo is well-received, ranking it in the top 20% for scent.
  • Effectiveness on hair loss (73 mentions, 83% positive): It is also effective in addressing hair loss, positioning it in the top 5% for this benefit.
  • Natural Ingredients (5 mentions, 100% positive): Although not frequently mentioned, when it is, the natural ingredients are highly praised, placing the shampoo in the top 20%.
  • Effectiveness in cleaning hair (44 mentions, 90% positive): Users find it to be quite effective in cleaning hair, ranking it in the top 30% of shampoos.
  • Effectiveness in hair strengthening (25 mentions, 86% positive): The shampoo is also recognized for its ability to strengthen hair, placing it in the top 20%.
  • Effectiveness on Damaged hair (25 mentions, 80% positive): It shows good results on damaged hair, ranking it in the top 20% for this attribute.

Average

  • Effect on hair manageability (11 mentions, 82% positive): The shampoo has a positive impact on hair manageability, placing it in the top 30%.
  • Hair dryness reduction after shampooing (60 mentions, 59% positive): It has a moderate effect on reducing hair dryness after use, ranking in the top 40%.
  • Provision of fuller and voluminous hair (11 mentions, 91% positive): Some users report that it provides fuller and more voluminous hair, placing it in the top 50%.
  • Effectiveness on Frizz Control (9 mentions, 67% positive): The shampoo has an average effectiveness on frizz control, falling into the bottom 40%.
  • Effectiveness in residue or buildup removal (20 mentions, 58% positive): It is somewhat effective in removing residue or buildup, but ranks in the bottom 30%.

Cons

  • Impact on scalp health (20 mentions, 70% positive): The shampoo has a generally positive impact on scalp health, but it is not among the top performers, placing it in the top 60%.
  • Curly or Wavy hair users shampoo experiences (7 mentions, 71% positive): Users with curly or wavy hair have had mixed experiences, ranking it in the bottom 30% for this hair type.
  • Effectiveness on oily hair (5 mentions, 60% positive): It shows moderate effectiveness on oily hair, placing it in the top 60%.
  • Effectiveness in hair color preservation (6 mentions, 83% positive): While it has some positive feedback on color preservation, it is not among the best, ranking in the bottom 40%.
  • Effect on hair tangling (3 mentions, 67% positive): There is limited feedback on its effect on hair tangling, but it is generally positive, placing it in the top 60%.
L'Oreal Paris EverPure Scalp Care Shampoo photo

L’Oreal Paris EverPure Scalp Care Shampoo

L’Oreal Paris EverPure Scalp Care Shampoo is in top-10 in the following nominations: Best brand with focus on “Sulfate-free shampoo”
Best budget


$11 at Amazon

BrandL’Oréal Paris
Amazon rating4.5
BeautyGooru rating3.7
Number of reviews139
Share of positive66%
BeautyGooru rating in “Sulfate-free shampoo”4.8
Number of mentions19
Share of positive mentions86%

L’Oreal Paris EverPure Scalp Care Shampoo stands out in several categories among popular shampoos on Amazon. It is particularly noted for its effectiveness in cleaning hair and being sulfate-free, while it has some drawbacks in areas such as frizz control and hair shine.

Pros

  • Effectiveness in cleaning hair (54 mentions, 90% positive): This shampoo ranks in the top-20% for its ability to clean hair thoroughly, according to user reviews.
  • Sulfate-free shampoo (19 mentions, 86% positive): It is highly regarded for being sulfate-free, placing it in the top-5% in this category.
  • Effectiveness in residue or buildup removal (30 mentions, 77% positive): Users find it effective in removing residue or buildup, putting it in the top-30% of shampoos.
  • Squeaky clean hair feeling after shampoo use (6 mentions, 83% positive): It provides a squeaky clean feeling post-use, ranking it in the top-20% for this attribute.
  • Shampoo chemical content (26 mentions, 81% positive): The chemical content is well-received, with the product being in the top-20% for this aspect.
  • Effectiveness on Damaged hair (5 mentions, 90% positive): It is considered effective for damaged hair, placing it in the top-20% of shampoos.

Average

  • Effectiveness on flaky scalp (5 mentions, 80% positive): This shampoo has an average ranking in the top-20% for its effectiveness on flaky scalps.
  • Natural Ingredients (9 mentions, 78% positive): The use of natural ingredients is seen as average, placing it in the top-50% of shampoos.
  • Impact on scalp health (61 mentions, 68% positive): Its impact on scalp health is considered average, ranking in the top-30%.
  • Improvement of hair health (17 mentions, 85% positive): The shampoo has an average ranking in the top-60% for improving hair health.
  • Effectiveness on dandruff (30 mentions, 79% positive): It has an average effectiveness on dandruff, placing it in the top-20%.
  • Effect on hair softness or silkiness (19 mentions, 95% positive): The effect on hair softness or silkiness is average, ranking in the bottom-40%.
  • Effect on hair manageability (7 mentions, 71% positive): Hair manageability after use is considered average, placing it in the bottom-40%.

Cons

  • Effectiveness on Frizz Control (10 mentions, 55% positive): The shampoo is less effective in controlling frizz, ranking in the bottom-30%.
  • Effectiveness in hair color preservation (11 mentions, 70% positive): It is below average in preserving hair color, placing it in the bottom-30%.
  • Degreasing properties (2 mentions, 50% positive): Its degreasing properties are considered subpar, ranking in the bottom-30%.
  • Curly or Wavy hair users shampoo experiences (4 mentions, 50% positive): Users with curly or wavy hair report below-average experiences, placing this shampoo in the bottom-10%.
  • Moisturizing effect (4 mentions, 50% positive): The moisturizing effect is seen as insufficient, ranking it in the bottom-10%.
  • Effect on shiny hair (11 mentions, 45% positive): It ranks in the bottom-10% for its ability to impart shine to hair.
  • Effectiveness on hair loss (2 mentions, 50% positive): The shampoo is not highly effective in addressing hair loss, placing it in the bottom-10%.
L'Oreal Paris EverPure Blonde Shampoo and Conditioner Set photo

L’Oreal Paris EverPure Blonde Shampoo and Conditioner Set

L’Oreal Paris EverPure Blonde Shampoo and Conditioner Set is in top-10 in the following nominations: Best popular
Best shampoo in “Sulfate-free shampoo”


$16.2 at Amazon

BrandL’Oréal Paris
Amazon rating4.5
BeautyGooru rating4.2
Number of reviews621
Share of positive65%
BeautyGooru rating in “Sulfate-free shampoo”4.9
Number of mentions39
Share of positive mentions92%

L’Oreal Paris EverPure Blonde Shampoo and Conditioner Set is a well-regarded option among shampoos for blonde hair, particularly praised for its sulfate-free formula and positive effects on blonde shades, highlights, and chemical content. It stands out in the top 5% for several attributes, indicating a strong performance in key areas important to users with blonde hair.

Pros

    • Sulfate-free shampoo (39 mentions, 92% positive): This shampoo is highly appreciated for its sulfate-free formula, making it a top choice for those looking to avoid harsh chemicals and preserve hair health.
    • Effect on blonde hair shades (147 mentions, 91% positive): Users report significant positive effects on maintaining and enhancing blonde hair shades, placing this product among the best in its category.
    • Effect on highlights (30 mentions, 90% positive): The shampoo is also recognized for its ability to improve and maintain the appearance of highlights, with high satisfaction among users.
    • Shampoo chemical content (45 mentions, 89% positive): The chemical composition of this shampoo is well-received, with many users finding it beneficial for hair care.
    • Natural Ingredients (21 mentions, 88% positive): The inclusion of natural ingredients has been positively noted, contributing to its ranking in the top 20% of shampoos.
    • Effect on shiny hair (37 mentions, 93% positive): Users have observed that this shampoo enhances hair shine, making it a favorable option for those seeking lustrous locks.

Average

    • Tinting effect on hair shades (6 mentions, 100% positive): Although not widely mentioned, the tinting effect has been positively received by those who noted it.
    • Scent (139 mentions, 77% positive): The scent of the shampoo is generally liked, with a majority of users finding it pleasant.
    • Ability to neutralize brassy tones (191 mentions, 78% positive): The shampoo has a fairly good reputation for reducing unwanted brassy tones in blonde hair.
    • Effectiveness on Damaged hair (18 mentions, 76% positive): It shows a decent performance in treating damaged hair, according to a majority of users.
    • Effectiveness in hair color preservation (85 mentions, 80% positive): Many users find this shampoo effective in maintaining their hair color over time.
    • Effectiveness in hair strengthening (4 mentions, 100% positive): While not frequently mentioned, those who did note hair strengthening saw positive results.
    • Purple Shampoo properties (82 mentions, 66% positive): The shampoo’s purple properties are considered average, with two-thirds of mentions being positive.

Cons

    • Ash color maintenance (21 mentions, 67% positive): Some users feel that the shampoo could be more effective in maintaining ash blonde tones.
    • Effectiveness in providing toning benefits (24 mentions, 37% positive): A significant number of users are not satisfied with the toning benefits of this shampoo.
    • Effectiveness on Frizz Control (21 mentions, 43% positive): The shampoo appears to be less effective in controlling frizz, as indicated by less than half of the users mentioning this aspect.
    • Impact on scalp health (9 mentions, 50% positive): Opinions are split on the shampoo’s impact on scalp health, with an equal number of positive and negative mentions.
    • Effect on hair tangling (14 mentions, 54% positive): There are concerns about the shampoo’s ability to prevent hair tangling, with a slight majority reporting positive experiences.
    • Effectiveness on oily hair (6 mentions, 25% positive): The shampoo may not be the best choice for those with oily hair, as only a quarter of mentions are positive.
    • Effectiveness on thinning hair (5 mentions, 60% positive): While not a major concern, the shampoo has a moderate level of effectiveness on thinning hair.
It's A 10 Miracle Shampoo Plus Keratin, 33.8 Oz photo

It’s A 10 Miracle Shampoo Plus Keratin, 33.8 Oz

It’s A 10 Miracle Shampoo Plus Keratin
33.8 Oz is in top-10 in the following nominations: Best brand with focus on “Sulfate-free shampoo”
Best popular


$39 at Amazon

BrandIt’s a 10 Haircare
Amazon rating4.7
BeautyGooru rating4.4
Number of reviews529
Share of positive76%
BeautyGooru rating in “Sulfate-free shampoo”4.8
Number of mentions20
Share of positive mentions90%

It’s A 10 Miracle Shampoo Plus Keratin is a high-performing shampoo that excels in improving hair health, enhancing shine, and providing a sulfate-free option. It ranks among the top shampoos on Amazon for several key attributes, according to user reviews.

Pros

  • Improvement of hair health (89 mentions, 100% positive): Users consistently report significant enhancements in hair health, placing this shampoo in the top 5% for this attribute.
  • Effectiveness in cleaning hair (36 mentions, 92% positive): It effectively cleans hair, earning it a spot in the top 20% of shampoos.
  • Effect on shiny hair (51 mentions, 96% positive): This shampoo is highly praised for its ability to make hair shiny, ranking in the top 10%.
  • Sulfate-free shampoo (20 mentions, 90% positive): Appreciated for being sulfate-free, it’s among the top 5% of shampoos that offer this benefit.
  • Effect on hair softness or silkiness (84 mentions, 99% positive): It ranks in the top 10% for making hair feel soft or silky.
  • Effect on hair manageability (18 mentions, 89% positive): Users find it improves hair manageability, placing it in the top 10%.
  • Scent (57 mentions, 86% positive): The fragrance of the shampoo is well-liked, putting it in the top 20% for scent.
  • Effectiveness on Frizz Control (41 mentions, 82% positive): It is considered effective for frizz control, ranking in the top 20%.
  • Effectiveness on Damaged hair (32 mentions, 80% positive): It’s recognized for its positive effects on damaged hair, placing it in the top 20%.
  • Effectiveness in hair strengthening (15 mentions, 100% positive): This shampoo is highly effective in strengthening hair, ranking in the top 20%.

Average

  • Curly or Wavy hair users shampoo experiences (20 mentions, 95% positive): It performs well for users with curly or wavy hair, placing it in the top 20%.
  • Shampoo chemical content (31 mentions, 71% positive): The chemical content is considered average, with it being in the top 30%.
  • Effectiveness in hair color preservation (18 mentions, 89% positive): It has a decent performance in preserving hair color, ranking in the top 30%.
  • Bleached hair maintenance (2 mentions, 100% positive): While not often mentioned, it is positively viewed for bleached hair maintenance, placing it in the top 40%.
  • Natural Ingredients (10 mentions, 70% positive): The use of natural ingredients is seen as average, with the shampoo being in the top 60%.

Cons

  • Provision of fuller and voluminous hair (3 mentions, 100% positive): Despite positive feedback, it ranks in the bottom 30% for providing fuller hair, indicating less frequent mentions.
  • Impact on scalp health (7 mentions, 46% positive): The impact on scalp health is below average, placing it in the bottom 40%.
  • Effectiveness on hair loss (19 mentions, 38% positive): It has a lower effectiveness on hair loss, ranking in the top 60%.
  • Effectiveness on oily hair (5 mentions, 27% positive): This shampoo is less effective for oily hair, ranking in the bottom 30%.
  • Effectiveness on thinning hair (25 mentions, 51% positive): Its effectiveness on thinning hair is considered average, placing it in the top 40%.
Carol’s Daughter Black Vanilla Shampoo photo

Carol’s Daughter Black Vanilla Shampoo

Carol’s Daughter Black Vanilla Shampoo is in top-10 in the following nominations: Best brand with focus on “Sulfate-free shampoo”
Best shampoo in “Sulfate-free shampoo”


$12 at Amazon

BrandCarol’s Daughter
Amazon rating4.6
BeautyGooru rating4.1
Number of reviews487
Share of positive70%
BeautyGooru rating in “Sulfate-free shampoo”4.9
Number of mentions49
Share of positive mentions88%

Carol’s Daughter Black Vanilla Shampoo stands out among the top shampoos on Amazon, particularly for its sulfate-free formula, delightful scent, and its ability to enhance hair shine, softness, and overall health. It is priced at $12.00 and has garnered 487 reviews with an overall rating of 4.1, placing it in the top-20% of shampoos.

Pros

  • Sulfate-free shampoo (49 mentions, 88% positive): This shampoo is highly praised for its sulfate-free composition, making it one of the top-5% shampoos for those seeking gentler hair care options.
  • Scent (226 mentions, 87% positive): Users love the fragrance of this shampoo, ranking it in the top-5% for its pleasant aroma.
  • Effect on shiny hair (44 mentions, 93% positive): It is recognized for leaving hair looking shiny, placing it in the top-10% of shampoos for enhancing hair’s natural luster.
  • Effect on hair softness or silkiness (91 mentions, 98% positive): The shampoo scores high marks for making hair feel soft and silky, ranking in the top-10% in this category.
  • Improvement of hair health (71 mentions, 93% positive): Many users report an improvement in the overall health of their hair, positioning this shampoo in the top-20% for hair health benefits.
  • Shampoo chemical content (65 mentions, 77% positive): The chemical composition of this shampoo is well-received, placing it in the top-20% for those concerned about ingredients.
  • Hair dryness reduction after shampooing (141 mentions, 72% positive): It is effective in reducing hair dryness post-wash, ranking it in the top-30% for moisturizing shampoos.

Average

  • Moisturizing effect (36 mentions, 79% positive): The shampoo has a decent moisturizing effect, placing it in the top-40% of shampoos for hydration.
  • Effectiveness in cleaning hair (73 mentions, 83% positive): It performs adequately in cleaning hair, with its effectiveness placing it in the top-50%.
  • Natural Ingredients (32 mentions, 73% positive): The use of natural ingredients is appreciated, ranking it in the top-40% in this aspect.
  • Effectiveness in residue or buildup removal (24 mentions, 67% positive): It is moderately effective in removing residue or buildup, placing it in the top-40% for this attribute.
  • Curly or Wavy hair users shampoo experiences (59 mentions, 77% positive): Users with curly or wavy hair have had positive experiences, ranking it in the top-30% for this hair type.
  • Effectiveness in hair strengthening (5 mentions, 100% positive): Although not frequently mentioned, it is highly regarded for hair strengthening, placing it in the top-30%.
  • Effectiveness on Frizz Control (36 mentions, 63% positive): The shampoo has average effectiveness on frizz control, ranking it in the top-50%.

Cons

  • Impact on scalp health (33 mentions, 64% positive): The shampoo has an average impact on scalp health, placing it in the top-50%.
  • Effectiveness in hair color preservation (16 mentions, 72% positive): It is less effective in preserving hair color, ranking in the bottom-30% for color-treated hair.
  • Effectiveness on oily hair (6 mentions, 33% positive): This shampoo may not be the best choice for those with oily hair, as it ranks in the bottom-30% for this concern.
  • Effectiveness on hair loss (13 mentions, 23% positive): It is not highly effective in addressing hair loss, placing it in the bottom-40% for this issue.
  • Effectiveness on dandruff (5 mentions, 90% positive): Despite few mentions, it has a high positive response for dandruff control, ranking it in the top-30%.
  • Effectiveness on flaky scalp (2 mentions, 100% positive): It has received positive feedback for flaky scalp treatment, placing it in the top-40%, although mentioned less frequently.

How We Rank

We strongly believe that reviews of actual customers who used shampoo is the best source of information on actual performance of a shampoo and in particular of detailed performance aspects like effectiveness for different hair types, various health, visual and tactile effects and also side effects. To make our analysis and scoring we apply the following methodology:

  • We use AI to analyze reviews in shampoo category and identify major topics on which customers focus their attention when reviewing a shampoo such as performance for different types of hair, scent, effectiveness against scalp and hair problems such as dryness, flakiness or oiliness and such other effects like moisturizing, shine, effect on hair tangling etc.
  • After identification of major topics within shampoo category which we name product attributes we use proprietary AI algorithms to find all mentions on every traced attribute for every shampoo which we take into research.
  • For every shampoo and attribute we calculate many metrics like total number of mentions on attribute, its share in total reviews, share of positive and negative sentiments etc. We then compare these metrics for different shampoos and elaborate comparative score of every shampoo against its peers and make it separately for every attribute.

Why Trust BeautyGooru?

Deborah Jones, the mastermind behind BeautyGooru, employs an AI-driven method to analyze thousands of Amazon reviews, guaranteeing precise and trustworthy recommendations. With her vast experience spanning product development to brand consultancy, Deborah possesses a rare ability to discern shampoo efficacy and ingredient effectiveness. Beyond ratings, she taps into real consumer feedback, providing insights that resonate with the needs and desires of online shoppers.

8 Comments
  1. I’ve always heard that sulfate-free shampoos don’t lather as much. Is that true for the shampoos on this list?

    • Sophia, your observation regarding sulfate-free shampoos and their lathering effect is quite common and rooted in accurate differences between traditional and sulfate-free shampoo formulations. Sulfates, such as sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), are detergents known for their potent cleaning power and ability to create a rich, satisfying lather. When these ingredients are omitted, as they are in sulfate-free shampoos, the lather produced can indeed be less abundant or feel different.

      However, the shampoos featured on the list at beautygooru.com have been formulated with this consideration in mind. Brands have innovated extensively to develop sulfate-free options that still provide a gratifying sensory experience, including a satisfying lather, without using harsh sulfates. This is achieved through alternative surfactants, which are gentler on the scalp and hair but can still produce a good lather. Ingredients like cocamidopropyl betaine, derived from coconut oil, or decyl glucoside, a glucose-based surfactant, are commonly used for this purpose.

      While the lather from these alternatives may feel different—sometimes being described as creamier or less bubbly—it’s important to note that the effectiveness of a shampoo does not directly correlate with the amount of lather it produces. The primary function of shampoo is to cleanse the scalp and hair of dirt, oil, and product buildup, and sulfate-free shampoos are formulated to accomplish this without stripping the hair of its natural oils, which can lead to dryness and irritation.

      For those accustomed to the rich lather of traditional shampoos, the transition to sulfate-free options may require some adjustment. However, many find that once they adapt to the different lathering qualities, they appreciate the benefits these shampoos offer, including improved hair health and moisture retention.

      The shampoos listed are among the best available for those seeking sulfate-free options, balancing cleansing efficacy with gentleness and a pleasant user experience, even in terms of lather. It’s always a good idea to read specific product reviews or try sample sizes to find the one that best meets your preferences and needs, including the type of lather you enjoy.

  2. I’ve been using a popular shampoo with sulfates for years. If I switch to a sulfate-free shampoo, will there be a transition period?

    • Noah, transitioning from a shampoo containing sulfates to a sulfate-free formula can indeed involve a period of adjustment for your hair and scalp. This transition period varies from person to person and depends on several factors, including your hair type, the condition of your scalp, and how long you’ve been using your current shampoo.

      Sulfates are effective at removing dirt, oil, and product buildup from the hair and scalp. However, they can also strip away natural oils, leading to dryness or irritation for some individuals. When you switch to a sulfate-free shampoo, your hair may initially feel different—perhaps less “squeaky clean” but more moisturized. This is because sulfate-free shampoos are designed to cleanse without removing as much of the hair’s natural oils.

      During the transition, you may notice changes in your hair’s texture and appearance. For instance:

      1. Increased oiliness: Your scalp might temporarily produce more oils to compensate for the oils stripped away by sulfates. As it adjusts to the gentler cleansing of a sulfate-free shampoo, oil production should normalize.
      2. Change in hair texture: Without sulfates, your hair might feel more moisturized and show its natural texture more prominently. If you have waves or curls, they might become more defined.
      3. Residue feeling: Initially, you might feel like your hair isn’t getting as clean or that there’s a residue left behind. This is often just the sensation of your hair retaining more of its natural oils, and it typically lessens as your hair adjusts.

      The transition period can last anywhere from a few washes to a month or more. To ease this transition:
      – Be patient: Give your hair and scalp time to adjust to the new cleansing routine.
      – Use a clarifying shampoo: If you’re struggling with oiliness or residue, occasionally using a clarifying shampoo can help remove buildup. Just be sure not to overdo it, as clarifying shampoos can be drying.
      – Experiment with washing frequency: You might find that you need to adjust how often you wash your hair. Some people find they can wash less frequently with sulfate-free shampoos.
      – Stay consistent: Consistently using a sulfate-free shampoo will help your hair adjust more quickly.

      Remember, the goal of switching to a sulfate-free shampoo is often to improve the health and appearance of your hair over the long term. While the transition period may require some adjustments, many people find that their hair feels healthier, more moisturized, and more manageable once they’ve fully adjusted to sulfate-free products.

  3. I have oily hair. Are sulfate-free shampoos suitable for me?

    • Ava, switching to a sulfate-free shampoo can be beneficial for oily hair, contrary to common beliefs. These shampoos cleanse gently, removing excess oil without stripping the scalp’s natural moisture. This approach can help regulate oil production, making them suitable for oily hair. Look for sulfate-free options formulated to balance or clarify, often featuring ingredients that target oiliness without overdrying. Remember, finding the right sulfate-free shampoo for oily hair might require some experimentation, but it’s worth exploring to maintain healthy, balanced scalp and hair.

  4. Why should someone consider using sulfate-free shampoos?

    • Liam, choosing sulfate-free shampoos is worth considering for several reasons. Firstly, sulfates, while effective at cleaning, can strip hair and scalp of natural oils, leading to dryness, irritation, and sometimes exacerbate conditions like eczema or dandruff. Sulfate-free options provide a gentler alternative, preserving the hair’s natural moisture balance and reducing the risk of irritation.

      Additionally, for those with colored or treated hair, sulfate-free shampoos help maintain color vibrancy and treatment longevity by minimizing harsh stripping of hair color and essential nutrients. They’re also beneficial for individuals with sensitive skin or scalp conditions, as they’re less likely to cause reactions.

      In essence, sulfate-free shampoos offer a milder cleansing option, promoting healthier, more hydrated hair and scalp while being kinder to sensitive skin and preserving hair treatments.

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