Best Shampoos for Curly Hair – Rated by BEAUTYGOORU Experts

Effectiveness on curly hair statistics

Products Mentioned:424
Products with over 80% Positive Mention Rate:428
Total Mentions:10,540
Frequency in Reviews:5.9%
Frequency in Top Shampoos in attribute:26.8%
Importance Rank Among All Attributes:14
Average Positive Mention Rate in Top 20% Shampoos:91%

Curly hair, with its unique twists and turns, presents a distinct set of challenges that can leave many in a tangle of frustration. The quest for the perfect shampoo is often fraught with trial and error, as individuals with curly or wavy locks grapple with issues such as dryness, breakage, and the ever-dreaded frizz. The right shampoo can make a world of difference, transforming unruly curls into a cascade of manageable, healthy-looking spirals.

Understanding the specific needs of curly hair is crucial when selecting a shampoo. Products that cater to Curly or Wavy hair users’ shampoo experiences are designed to address the common problems faced by this hair type. With our BeautyGooru team’s extensive research, which includes analyzing 424 products and over 10,540 mentions of user experiences, we’ve identified shampoos that excel in hair manageability and frizz control. These shampoos not only cleanse but also provide the necessary hydration and definition to enhance the natural beauty of curls.

Finding the right shampoo for curly hair can be daunting, given the plethora of options available. Our statistics reveal that while there are numerous products claiming to cater to curly hair, only a select few truly resonate with user experiences. This underscores the importance of focusing on shampoos that have proven efficacy in enhancing the curly hair experience.

Real customer reviews serve as a beacon, guiding others to shampoos that have been tried and tested in the wild waves of everyday life. These testimonials offer invaluable insights into how different products perform on similar hair types, providing a more personalized approach to selecting the right shampoo.

Armed with our BeautyGooru team’s comprehensive rating, based on the analysis of a vast array of shampoos and user experiences, individuals can navigate the crowded market with confidence. Our curated list of the 10 best shampoos for curly hair in 2024 is more than just a ranking—it’s a roadmap to unlocking the full potential of your curls, ensuring that your hair care routine leads to luscious, well-defined curls that are as healthy as they are beautiful.

Our Top Picks:

Cantu Sulfate-Free Cleansing Cream Shampoo photoBest brand with focus on “Curly or Wavy hair users shampoo experiences”
Best popular
Best budget
Best shampoo in “Curly or Wavy hair users shampoo experiences”

Cantu Sulfate-Free Cleansing Cream Shampoo

Garnier Fructis Curl Nourish Shampoo photoBest brand with focus on “Curly or Wavy hair users shampoo experiences”
Best popular
Best budget
Best shampoo in “Curly or Wavy hair users shampoo experiences”

Garnier Fructis Curl Nourish Shampoo

Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo photoBest brand with focus on “Curly or Wavy hair users shampoo experiences”
Best popular
Best budget
Best shampoo in “Curly or Wavy hair users shampoo experiences”

Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo

Creme of Nature Mango & Shea Butter Shampoo photoBest shampoo in combination of “Curly or Wavy hair users shampoo experiences” and other attributes
Best shampoo in “Effect on hair manageability”

Creme of Nature Mango & Shea Butter Shampoo

Obliphica Professional Seaberry Collection photoBest shampoo in combination of “Curly or Wavy hair users shampoo experiences” and other attributes
Best shampoo in “Curly or Wavy hair users shampoo experiences”
Best shampoo in “Effectiveness on Frizz Control”

Obliphica Professional Seaberry Collection

Aveda Smooth Infusion Shampoo photoBest brand with focus on “Curly or Wavy hair users shampoo experiences”
Best shampoo in “Curly or Wavy hair users shampoo experiences”
Best shampoo in “Effectiveness on Frizz Control”

Aveda Smooth Infusion Shampoo

SheaMoisture Curl and Shine Shampoo photoBest brand with focus on “Curly or Wavy hair users shampoo experiences”
Best popular
Best shampoo in “Curly or Wavy hair users shampoo experiences”

SheaMoisture Curl and Shine Shampoo

BIOTERA Anti Frizz Intense Smoothing Shampoo and Conditioner photoBest shampoo in “Curly or Wavy hair users shampoo experiences”
Best shampoo in “Effectiveness on Frizz Control”

BIOTERA Anti Frizz Intense Smoothing Shampoo and Conditioner

Garnier Fructis Sleek & Shine Set photoBest brand with focus on “Curly or Wavy hair users shampoo experiences”
Best popular
Best shampoo in “Curly or Wavy hair users shampoo experiences”

Garnier Fructis Sleek & Shine Set

My Black is Beautiful Hydrating Shampoo photoBest shampoo in combination of “Curly or Wavy hair users shampoo experiences” and other attributes
Best budget

My Black is Beautiful Hydrating Shampoo

best shampoo for curly hair

Cantu Sulfate-Free Cleansing Cream Shampoo photo

Cantu Sulfate-Free Cleansing Cream Shampoo

Cantu Sulfate-Free Cleansing Cream Shampoo is in top-10 in the following nominations: Best brand with focus on “Curly or Wavy hair users shampoo experiences”
Best popular
Best budget
Best shampoo in “Curly or Wavy hair users shampoo experiences” $5.4 at Amazon

BrandCantu
Amazon rating4.6
BeautyGooru rating4.6
Number of reviews988
Share of positive74%
BeautyGooru rating in “Curly or Wavy hair users shampoo experiences”4.9
Number of mentions213
Share of positive mentions92%

Cantu Sulfate-Free Cleansing Cream Shampoo stands out as a top-tier product for curly or wavy hair, excelling in moisturization and hair softness. It is highly regarded for its effectiveness in cleaning and improving hair health, with a notable positive reception for its sulfate-free and moisturizing properties.

Pros

  • Curly or Wavy Hair Users’ Experiences (213 mentions, 92% positive): This shampoo is among the best for those with curly or wavy hair, providing excellent results and satisfaction.
  • Effectiveness in Cleaning Hair (88 mentions, 94% positive): Users find it highly effective in cleansing their hair, placing it well within the top shampoos for this attribute.
  • Moisturizing Effect (82 mentions, 86% positive): It is recognized for its superior moisturizing capabilities, ranking it among the top shampoos for hydration.
  • Effect on Hair Softness or Silkiness (143 mentions, 98% positive): The shampoo is praised for making hair feel soft and silky, a sentiment echoed by a vast majority of users.
  • Improvement of Hair Health (98 mentions, 88% positive): Many users report noticeable improvements in hair health after using this shampoo.
  • Effect on Shiny Hair (48 mentions, 85% positive): It is considered effective in enhancing hair’s shine, placing it within the top 30% of shampoos for this benefit.
  • Shampoo Chemical Content (52 mentions, 78% positive): The chemical composition of this shampoo is well-received, with many users appreciating its sulfate-free formula.
  • Effectiveness on Frizz Control (72 mentions, 73% positive): It is seen as fairly effective in managing frizz, ranking in the top 30% for this attribute.
  • Hair Dryness Reduction After Shampooing (226 mentions, 67% positive): A significant number of users find it helpful in reducing hair dryness post-wash.

Average

  • Sulfate-Free Shampoo (38 mentions, 83% positive): The sulfate-free nature of this shampoo is appreciated by users, placing it among the top 30% in this category.
  • Natural Ingredients (62 mentions, 80% positive): Users are satisfied with the use of natural ingredients, ranking it in the top 30% for this aspect.
  • Scent (212 mentions, 82% positive): The scent of the shampoo is generally well-liked, although it does not rank among the very best in this category.
  • Effect on Hair Manageability (48 mentions, 71% positive): Users find it has a positive impact on hair manageability, placing it in the top 40% for this attribute.
  • Effectiveness in Hair Strengthening (4 mentions, 100% positive): While not frequently mentioned, when it is, the shampoo is seen as effective in strengthening hair.
  • Effectiveness in Residue or Buildup Removal (39 mentions, 63% positive): It has an average rating for removing residue or buildup, with some users finding it effective.

Cons

  • Impact on Scalp Health (37 mentions, 57% positive): The shampoo’s impact on scalp health is not as highly rated, with it falling into the bottom 40% of shampoos for this attribute.
  • Effectiveness on Hair Loss (12 mentions, 21% positive): It is not particularly effective in addressing hair loss, according to user reviews.
  • Effectiveness on Thinning Hair (14 mentions, 43% positive): While not among the worst, its effectiveness on thinning hair is not highly rated either.
Garnier Fructis Curl Nourish Shampoo photo

Garnier Fructis Curl Nourish Shampoo

Garnier Fructis Curl Nourish Shampoo is in top-10 in the following nominations: Best brand with focus on “Curly or Wavy hair users shampoo experiences”
Best popular
Best budget
Best shampoo in “Curly or Wavy hair users shampoo experiences” $3.5 at Amazon

BrandGarnier
Amazon rating4.5
BeautyGooru rating3.9
Number of reviews298
Share of positive80%
BeautyGooru rating in “Curly or Wavy hair users shampoo experiences”4.9
Number of mentions108
Share of positive mentions90%

Garnier Fructis Curl Nourish Shampoo stands out as a highly regarded option for individuals with curly or wavy hair, offering benefits such as improved hair manageability, softness, and a pleasant scent. While it excels in several areas, it shows average performance in aspects like chemical content and hair dryness reduction, and it may not be the best choice for scalp health or oily hair management.

Pros

    • Curly or Wavy Hair Users Shampoo Experiences (108 mentions, 90% positive): This shampoo ranks in the top 5% for its positive impact on curly or wavy hair, according to user experiences.
    • Effect on Hair Manageability (9 mentions, 89% positive): It is placed in the top 20% of shampoos for making hair more manageable.
    • Scent (82 mentions, 86% positive): The fragrance of this shampoo is well-received, placing it in the top 20% for scent.
    • Effectiveness in Cleaning Hair (29 mentions, 86% positive): Users find it effective in cleaning hair, ranking it in the top 40%.
    • Effect on Hair Softness or Silkiness (38 mentions, 97% positive): It is highly praised for making hair feel soft or silky, placing it in the top 20%.
    • Effect on Shiny Hair (17 mentions, 94% positive): This shampoo is recognized for enhancing hair shine, placing it in the top 40%.
    • Moisturizing Effect (12 mentions, 88% positive): It ranks in the top 20% for its moisturizing properties.
    • Effectiveness on Frizz Control (28 mentions, 82% positive): It is considered effective for frizz control, placing it in the top 20%.
    • Improvement of Hair Health (25 mentions, 90% positive): Users report an improvement in hair health, ranking it in the top 40%.
    • Sulfate-Free Shampoo (35 mentions, 73% positive): It is appreciated for being sulfate-free, placing it in the top 20%.

Average

    • Shampoo Chemical Content (34 mentions, 68% positive): The chemical content is considered average, placing it in the top 30%.
    • Hair Dryness Reduction After Shampooing (54 mentions, 61% positive): It shows average performance in reducing hair dryness, ranking in the top 40%.
    • Natural Ingredients (17 mentions, 59% positive): The use of natural ingredients is seen as average, placing it in the bottom 40%.
    • Effectiveness in Residue or Buildup Removal (13 mentions, 23% positive): Its ability to remove residue or buildup is average, ranking in the bottom 30%.
    • Squeaky Clean Hair Feeling After Shampoo Use (2 mentions, 100% positive): Although not often mentioned, when it is, it’s seen as positive, placing it in the top 60%.

Cons

    • Effect on Hair Tangling (8 mentions, 63% positive): Some users find it only moderately effective in preventing tangling, placing it in the top 50%.
    • Impact on Scalp Health (12 mentions, 46% positive): Concerns about scalp health place this shampoo in the bottom 30%.
    • Effectiveness in Hair Color Preservation (2 mentions, 63% positive): It may not be the best for preserving hair color, ranking in the bottom 20%.
    • Effectiveness on Oily Hair (2 mentions, 50% positive): Its performance on oily hair is below average, placing it in the bottom 10%.
    • Effectiveness on Dandruff (4 mentions, 25% positive): While not its strength, it still ranks in the top 30% for dandruff control.
Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo photo

Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo

Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo is in top-10 in the following nominations: Best brand with focus on “Curly or Wavy hair users shampoo experiences”
Best popular
Best budget
Best shampoo in “Curly or Wavy hair users shampoo experiences” $5.8 at Amazon

BrandCantu
Amazon rating4.4
BeautyGooru rating3.8
Number of reviews264
Share of positive56%
BeautyGooru rating in “Curly or Wavy hair users shampoo experiences”4.8
Number of mentions52
Share of positive mentions87%

Cantu Shea Butter Sulfate-Free Cleansing Cream Shampoo is a well-regarded option for those with curly or wavy hair, appreciated for its scent and ability to remove residue or buildup. However, it shows average performance in various other aspects and has some drawbacks, particularly in terms of natural ingredients and moisturizing effects.

Pros

  • Curly or Wavy hair users shampoo experiences (52 mentions, 87% positive): This shampoo is highly praised by users with curly or wavy hair, ranking it among the top shampoos for this hair type.
  • Scent (65 mentions, 87% positive): The fragrance of the shampoo is well-received, placing it in the top tier for scent among shampoos.
  • Effectiveness in residue or buildup removal (13 mentions, 73% positive): It is considered effective in cleansing hair of residue or buildup, ranking well in this category.

Average

  • Effectiveness in cleaning hair (31 mentions, 74% positive): The shampoo has an average rating for its cleaning efficacy.
  • Effect on hair softness or silkiness (26 mentions, 92% positive): It is rated as average in making hair feel soft or silky.
  • Shampoo chemical content (18 mentions, 42% positive): Opinions on the chemical content are mixed, placing it in the middle range.
  • Sulfate-free shampoo (20 mentions, 35% positive): Its sulfate-free formula receives an average rating.
  • Improvement of hair health (25 mentions, 80% positive): The shampoo has an average score for improving hair health.
  • Hair dryness reduction after shampooing (35 mentions, 29% positive): It shows average performance in reducing hair dryness.
  • Effectiveness on Damaged hair (5 mentions, 60% positive): The shampoo is rated as average for its effectiveness on damaged hair.
  • Effect on hair manageability (11 mentions, 45% positive): It has an average rating for improving hair manageability.
  • Effect on shiny hair (6 mentions, 83% positive): The shampoo has an average score for enhancing hair shine.

Cons

  • Natural Ingredients (21 mentions, 57% positive): The use of natural ingredients is considered below average compared to other shampoos.
  • Effectiveness in hair strengthening (4 mentions, 75% positive): It ranks lower in terms of strengthening hair.
  • Effect on hair tangling (9 mentions, 33% positive): The shampoo is average in preventing hair tangling.
  • Effectiveness on Frizz Control (11 mentions, 55% positive): It is less effective in controlling frizz compared to other shampoos.
  • Squeaky clean hair feeling after shampoo use (4 mentions, 50% positive): Fewer users report a squeaky clean feeling after use, placing it lower in this category.
  • Effectiveness on oily hair (3 mentions, 67% positive): The shampoo is less effective for oily hair types.
  • Impact on scalp health (14 mentions, 57% positive): It has a below-average rating for its impact on scalp health.
  • Moisturizing effect (6 mentions, 50% positive): The moisturizing effect is considered lower than many other shampoos.
Creme of Nature Mango & Shea Butter Shampoo photo

Creme of Nature Mango & Shea Butter Shampoo

Creme of Nature Mango & Shea Butter Shampoo is in top-10 in the following nominations: Best shampoo in combination of “Curly or Wavy hair users shampoo experiences” and other attributes
Best shampoo in “Effect on hair manageability” $10.6 at Amazon

BrandCreme of Nature
Amazon rating4.7
BeautyGooru rating4.2
Number of reviews415
Share of positive92%
BeautyGooru rating in “Curly or Wavy hair users shampoo experiences”4.1
Number of mentions37
Share of positive mentions92%

The Creme of Nature Mango & Shea Butter Shampoo stands out among the top shampoos on Amazon, particularly excelling in hair softness, dryness reduction, scent, and moisturizing effects, with overwhelmingly positive feedback in these areas.

Pros

    • Effect on hair softness or silkiness (101 mentions, 100% positive): Users rave about the exceptional softness and silkiness imparted by this shampoo, ranking it in the top 5% of shampoos.
    • Hair dryness reduction after shampooing (123 mentions, 89% positive): It is highly effective in reducing hair dryness, placing it in the top 5% for this benefit.
    • Scent (184 mentions, 95% positive): The fragrance is widely appreciated, securing a spot in the top 5% for scent.
    • Moisturizing effect (81 mentions, 94% positive): This shampoo is praised for its moisturizing properties, ranking it in the top 5%.
    • Natural Ingredients (28 mentions, 96% positive): The use of natural ingredients is a significant plus, with a top 5% positive response.
    • Effect on hair manageability (24 mentions, 92% positive): It greatly improves hair manageability, placing it in the top 5%.
    • Effectiveness on Frizz Control (8 mentions, 88% positive): It is recognized for its frizz control, ranking in the top 20%.
    • Effect on shiny hair (23 mentions, 96% positive): Users report a notable increase in hair shine, placing it in the top 20%.
    • Improvement of hair health (33 mentions, 100% positive): It is highly effective in enhancing hair health, ranking in the top 20%.
    • Effectiveness in cleaning hair (20 mentions, 93% positive): This shampoo is also effective in cleaning hair, placing it in the top 30%.

Average

    • Effectiveness in residue or buildup removal (23 mentions, 64% positive): It shows moderate effectiveness in removing residue or buildup, ranking in the top 40%.
    • Effectiveness on Damaged hair (13 mentions, 77% positive): It has a decent performance on damaged hair, placing it in the top 30%.
    • Impact on scalp health (11 mentions, 82% positive): The shampoo has a positive impact on scalp health, ranking in the top 30%.
    • Sulfate-free shampoo (5 mentions, 70% positive): It is considered average in terms of being sulfate-free, placing it in the top 50%.
    • Effectiveness in hair strengthening (2 mentions, 100% positive): While it has a perfect score in hair strengthening, the low number of mentions puts it in the bottom 40%.

Cons

    • Effectiveness on oily hair (2 mentions, 50% positive): It shows limited effectiveness on oily hair, ranking in the bottom 20%.
    • Effectiveness on dandruff (6 mentions, 50% positive): The shampoo has mixed results in treating dandruff, placing it in the top 30%.
    • Effectiveness on thinning hair (5 mentions, 60% positive): It has a moderate success rate for thinning hair, ranking in the top 40%.
    • Effectiveness on Hair Growth (5 mentions, 60% positive): Its impact on hair growth is average, placing it in the top 40%.
Obliphica Professional Seaberry Collection photo

Obliphica Professional Seaberry Collection

Obliphica Professional Seaberry Collection is in top-10 in the following nominations: Best shampoo in combination of “Curly or Wavy hair users shampoo experiences” and other attributes
Best shampoo in “Curly or Wavy hair users shampoo experiences”
Best shampoo in “Effectiveness on Frizz Control” $100 at Amazon

BrandObliphica Professional
Amazon rating4.6
BeautyGooru rating3.2
Number of reviews28
Share of positive80%
BeautyGooru rating in “Curly or Wavy hair users shampoo experiences”5
Number of mentions8
Share of positive mentions100%

The Obliphica Professional Seaberry Collection shampoo is highly regarded for its benefits on curly or wavy hair, hair health improvement, and frizz control, placing it in the top 5% of shampoos for these attributes. However, it shows average performance in cleaning and scent, and is less effective in hair color preservation.

Pros

    • Curly or Wavy Hair Users Shampoo Experiences (8 mentions, 100% positive): This shampoo is exceptionally well-received by users with curly or wavy hair, ranking in the top 5% for this attribute.
    • Improvement of Hair Health (14 mentions, 100% positive): Users consistently report a significant improvement in hair health, placing this shampoo among the top 5% in this category.
    • Effect on Hair Tangling (3 mentions, 100% positive): It effectively reduces hair tangling, earning a top 5% position for this benefit.
    • Hair Dryness Reduction After Shampooing (10 mentions, 100% positive): The shampoo is highly effective in reducing hair dryness, ranking in the top 5% for this pro.
    • Effectiveness on Frizz Control (15 mentions, 100% positive): It excels in controlling frizz, with users’ experiences placing it in the top 5% of shampoos.
    • Effect on Hair Softness or Silkiness (16 mentions, 97% positive): Users report a high level of satisfaction with the shampoo’s ability to make hair feel soft or silky, positioning it in the top 5%.
    • Effect on Shiny Hair (9 mentions, 94% positive): This shampoo is highly praised for enhancing hair shine, ranking it in the top 5%.
    • Effectiveness in Hair Strengthening (4 mentions, 100% positive): Users find it very effective for strengthening hair, placing it among the top 5% of shampoos.
    • Effectiveness on Damaged Hair (2 mentions, 100% positive): It is considered highly effective for treating damaged hair, earning a top 5% ranking.
    • Moisturizing Effect (2 mentions, 100% positive): The shampoo is recognized for its moisturizing properties, ranking in the top 5%.

Average

    • Effectiveness in Cleaning Hair (6 mentions, 83% positive): The shampoo has an average performance in cleaning hair, placing it in the top 50%.
    • Scent (21 mentions, 83% positive): The scent of the shampoo is generally well-liked, ranking in the top 40%.
    • Purple Shampoo Properties (2 mentions, 100% positive): Although not widely mentioned, it is positively viewed for its purple shampoo properties, placing it in the top 30%.
    • Effectiveness in Residue or Buildup Removal (3 mentions, 33% positive): It shows average effectiveness in removing residue or buildup, ranking in the top 60%.
    • Effectiveness on Thinning Hair (2 mentions, 75% positive): The shampoo is somewhat effective for thinning hair, placing it in the top 30%.

Cons

    • Effectiveness in Hair Color Preservation (2 mentions, 50% positive): This shampoo is less effective in preserving hair color, with only half of the mentions being positive, placing it in the bottom 30% of shampoos.
Aveda Smooth Infusion Shampoo photo

Aveda Smooth Infusion Shampoo

Aveda Smooth Infusion Shampoo is in top-10 in the following nominations: Best brand with focus on “Curly or Wavy hair users shampoo experiences”
Best shampoo in “Curly or Wavy hair users shampoo experiences”
Best shampoo in “Effectiveness on Frizz Control”


$55.9 at Amazon

BrandAveda
Amazon rating4.6
BeautyGooru rating3.6
Number of reviews96
Share of positive78%
BeautyGooru rating in “Curly or Wavy hair users shampoo experiences”4.9
Number of mentions19
Share of positive mentions89%

The Aveda Smooth Infusion Shampoo stands out among popular shampoos on Amazon for its exceptional performance in enhancing hair shine, controlling frizz, and improving hair health, particularly for curly or wavy hair types. Its natural ingredients and effectiveness in cleaning and strengthening hair also receive high praise, although it has mixed results in other areas such as scent and manageability, and some concerns regarding its impact on scalp health.

Pros

  • Degreasing properties (2 mentions, 100% positive): This shampoo is highly effective in removing excess oil, ranking it in the top 5% for degreasing.
  • Effect on shiny hair (13 mentions, 100% positive): Users consistently report a significant increase in hair shine, placing this shampoo in the top 5% for this attribute.
  • Curly or Wavy hair users shampoo experiences (19 mentions, 89% positive): It is particularly favored by those with curly or wavy hair, earning it a spot in the top 5% for this demographic.
  • Effectiveness on Frizz Control (26 mentions, 87% positive): The shampoo is highly regarded for its ability to control frizz, ranking in the top 5%.
  • Improvement of hair health (17 mentions, 88% positive): Many users notice an improvement in their hair’s overall health, placing the shampoo in the top 5% for this benefit.
  • Effect on hair softness or silkiness (25 mentions, 88% positive): The shampoo scores well in making hair feel soft and silky, ranking in the top 5%.
  • Natural Ingredients (3 mentions, 92% positive): The use of natural ingredients is appreciated, with the shampoo being in the top 20% in this category.
  • Effectiveness in cleaning hair (5 mentions, 100% positive): It is highly effective at cleaning hair, placing it in the top 20% for this attribute.
  • Effectiveness in hair strengthening (3 mentions, 100% positive): Users report that it strengthens hair effectively, ranking it in the top 20%.
  • Hair dryness reduction after shampooing (15 mentions, 67% positive): It is recognized for reducing hair dryness post-shampooing, placing it in the top 30%.

Average

  • Scent (21 mentions, 76% positive): The scent of the shampoo receives mixed feedback, but still ranks in the top 50%.
  • Effect on hair manageability (4 mentions, 63% positive): The shampoo has an average effect on hair manageability, placing it in the top 40%.
  • Effectiveness on Damaged hair (5 mentions, 40% positive): It shows moderate effectiveness on damaged hair, ranking in the top 60%.
  • Effectiveness in residue or buildup removal (3 mentions, 50% positive): The shampoo has an average performance in removing residue or buildup, placing it in the bottom 30%.

Cons

  • Impact on scalp health (3 mentions, 17% positive): There are some concerns about its impact on scalp health, with it being in the bottom 40% for this issue.
  • Effectiveness on thinning hair (3 mentions, 67% positive): While not a major con, its effectiveness on thinning hair is less impressive, placing it in the top 40%.
SheaMoisture Curl and Shine Shampoo photo

SheaMoisture Curl and Shine Shampoo

SheaMoisture Curl and Shine Shampoo is in top-10 in the following nominations: Best brand with focus on “Curly or Wavy hair users shampoo experiences”
Best popular
Best shampoo in “Curly or Wavy hair users shampoo experiences”


$11 at Amazon

BrandSheaMoisture
Amazon rating4.5
BeautyGooru rating4.5
Number of reviews1,032
Share of positive67%
BeautyGooru rating in “Curly or Wavy hair users shampoo experiences”4.9
Number of mentions337
Share of positive mentions88%

SheaMoisture Curl and Shine Shampoo stands out as a high-performing product for curly or wavy hair, with its natural ingredients and ability to enhance hair softness, shine, and overall health. It is particularly praised for reducing hair dryness and improving the scent, softness, and silkiness of hair. However, it may not be the best option for those with oily hair or scalp issues.

Pros

    • Hair Dryness Reduction (241 mentions, 85% positive): This shampoo is highly effective in moisturizing and reducing dryness, ranking it among the top 5% of shampoos.
    • Curly or Wavy Hair (337 mentions, 88% positive): Users with curly or wavy hair have had excellent experiences, placing this shampoo in the top 5% for this hair type.
    • Natural Ingredients (83 mentions, 86% positive): The use of natural ingredients is well-received, earning it a spot in the top 5% of shampoos.
    • Scent (310 mentions, 89% positive): The pleasant fragrance of this shampoo is appreciated by users, ranking it in the top 10% for scent.
    • Hair Softness or Silkiness (187 mentions, 96% positive): It significantly improves hair softness or silkiness, placing it in the top 10% of shampoos.
    • Improvement of Hair Health (112 mentions, 88% positive): Users noted a noticeable improvement in hair health, ranking it in the top 20% of shampoos.
    • Effect on Shiny Hair (60 mentions, 87% positive): This shampoo enhances hair shine, placing it in the top 30% of shampoos.

Average

    • Moisturizing Effect (78 mentions, 84% positive): The moisturizing effect is considered average, ranking in the top 40% of shampoos.
    • Sulfate-free (24 mentions, 79% positive): Its sulfate-free formula is seen as moderately beneficial, placing it in the top 30% of shampoos.
    • Shampoo Chemical Content (66 mentions, 70% positive): The chemical content is viewed as average, ranking in the top 40% of shampoos.
    • Frizz Control (98 mentions, 71% positive): Its effectiveness in controlling frizz is average, placing it in the top 40% of shampoos.
    • Hair Strengthening (11 mentions, 100% positive): While not often mentioned, when it is, it’s seen as effective, ranking in the top 30% of shampoos.
    • Damaged Hair (21 mentions, 64% positive): Its performance on damaged hair is average, placing it in the top 50% of shampoos.
    • Hair Color Preservation (8 mentions, 88% positive): It is considered to have an average effect on hair color preservation, ranking in the top 30% of shampoos.

Cons

    • Effectiveness on Oily Hair (30 mentions, 42% positive): This shampoo may not be the best for oily hair, as it ranks in the top 60% of shampoos.
    • Degreasing Properties (11 mentions, 36% positive): It has below-average degreasing properties, placing it in the bottom 40% of shampoos.
    • Impact on Scalp Health (48 mentions, 39% positive): Some users reported issues with scalp health, ranking it in the bottom 40% of shampoos.
    • Squeaky Clean Feeling (3 mentions, 67% positive): Few mentions suggest that it may not leave hair feeling squeaky clean, placing it in the bottom 30% of shampoos.
    • Effectiveness on Hair Loss (20 mentions, 15% positive): It is not highly regarded for treating hair loss, ranking in the bottom 40% of shampoos.
    • Effectiveness on Dandruff (19 mentions, 25% positive): Its dandruff control is considered average, placing it in the top 30% of shampoos.
BIOTERA Anti Frizz Intense Smoothing Shampoo and Conditioner photo

BIOTERA Anti Frizz Intense Smoothing Shampoo and Conditioner

BIOTERA Anti Frizz Intense Smoothing Shampoo and Conditioner is in top-10 in the following nominations: Best shampoo in “Curly or Wavy hair users shampoo experiences”
Best shampoo in “Effectiveness on Frizz Control”


$18 at Amazon

BrandBiotera
Amazon rating4.5
BeautyGooru rating3.6
Number of reviews106
Share of positive89%
BeautyGooru rating in “Curly or Wavy hair users shampoo experiences”4.8
Number of mentions51
Share of positive mentions90%

BIOTERA Anti Frizz Intense Smoothing Shampoo and Conditioner is a well-regarded product among users, particularly for its frizz control, benefits for curly or wavy hair, and detangling properties. It stands out in the top 5% for several attributes, though it has some areas of improvement according to user feedback.

Pros

    • Effectiveness on Frizz Control, (54 mentions, 95% positive): This shampoo is highly effective in controlling frizz, placing it in the top 5% of shampoos.
    • Curly or Wavy Hair Users’ Experiences, (51 mentions, 90% positive): Users with curly or wavy hair report excellent results, ranking it in the top 5% for this category.
    • Effect on Hair Tangling, (8 mentions, 98% positive): It significantly reduces hair tangling, placing it among the top 5% of shampoos.
    • Effect on Shiny Hair, (19 mentions, 97% positive): Many users find that it enhances hair shine, putting it in the top 20% of shampoos.
    • Scent, (67 mentions, 92% positive): The scent is well-liked by users, ranking in the top 20% for this attribute.
    • Effectiveness in Residue or Buildup Removal, (9 mentions, 89% positive): It is effective at removing residue or buildup, placing it in the top 20% of shampoos.
    • Effect on Hair Manageability, (8 mentions, 88% positive): This shampoo improves hair manageability, ranking it in the top 20%.
    • Effect on Hair Softness or Silkiness, (37 mentions, 100% positive): Users report that it makes hair feel soft or silky, placing it in the top 20% of shampoos.
    • Effectiveness in Cleaning Hair, (23 mentions, 96% positive): It cleans hair effectively, ranking in the top 30% of shampoos.
    • Hair Dryness Reduction After Shampooing, (28 mentions, 84% positive): It helps reduce hair dryness after use, placing it in the top 20% of shampoos.

Average

    • Improvement of Hair Health, (28 mentions, 82% positive): The shampoo has an average impact on improving hair health, placing it in the bottom 40%.
    • Natural Ingredients, (6 mentions, 67% positive): Some users are satisfied with the natural ingredients, but it ranks in the bottom 40%.
    • Impact on Scalp Health, (6 mentions, 83% positive): It has a generally positive impact on scalp health, ranking in the top 40%.
    • Effectiveness in Hair Color Preservation, (5 mentions, 100% positive): It is effective in preserving hair color, placing it in the top 40% of shampoos.

Cons

    • Effectiveness in Hair Strengthening, (3 mentions, 100% positive): Despite positive feedback, there are few mentions, placing it in the bottom 20% for this attribute.
    • Effectiveness on Damaged Hair, (3 mentions, 50% positive): It shows limited effectiveness on damaged hair, ranking in the bottom 10%.
    • Shampoo Chemical Content, (2 mentions, 0% positive): Concerns about chemical content place it in the bottom 10% of shampoos.
    • Effectiveness on Thinning Hair, (2 mentions, 83% positive): While some users find it effective for thinning hair, it ranks in the top 40% due to limited mentions.
Garnier Fructis Sleek & Shine Set photo

Garnier Fructis Sleek & Shine Set

Garnier Fructis Sleek & Shine Set is in top-10 in the following nominations: Best brand with focus on “Curly or Wavy hair users shampoo experiences”
Best popular
Best shampoo in “Curly or Wavy hair users shampoo experiences”


$18 at Amazon

BrandGarnier
Amazon rating4.5
BeautyGooru rating4.4
Number of reviews2,021
Share of positive82%
BeautyGooru rating in “Curly or Wavy hair users shampoo experiences”4.9
Number of mentions476
Share of positive mentions86%

Garnier Fructis Sleek & Shine Set stands out as a high-performing shampoo among its peers on Amazon, particularly excelling in enhancing hair softness, silkiness, and manageability for users with curly or wavy hair. Its scent and ability to impart shine are also highly praised, placing it within the top echelons of shampoos based on user feedback.

Pros

  • Effect on hair softness or silkiness (431 mentions, 95% positive): This shampoo is among the best for making hair feel soft and silky, as evidenced by the overwhelmingly positive responses from users.
  • Curly or Wavy hair users shampoo experiences (476 mentions, 86% positive): Users with curly or wavy hair have had excellent experiences, indicating that it is highly suitable for these hair types.
  • Effect on shiny hair (274 mentions, 91% positive): The shampoo is highly effective in enhancing hair’s shine, with a majority of users noticing a significant improvement.
  • Scent (485 mentions, 93% positive): The fragrance of the shampoo is particularly well-received, contributing to a pleasant user experience.
  • Effect on hair manageability (73 mentions, 93% positive): It greatly improves hair manageability, making styling easier for many users.
  • Effectiveness on Frizz Control (648 mentions, 82% positive): The shampoo is recognized for its ability to control frizz, although not as unanimously as other attributes.
  • Improvement of hair health (267 mentions, 92% positive): Many users report that their hair health has improved after using this shampoo.
  • Hair dryness reduction after shampooing (411 mentions, 73% positive): It is fairly effective in reducing hair dryness, with a good number of users noting this benefit.
  • Moisturizing effect (42 mentions, 86% positive): The shampoo has a decent moisturizing effect, according to a significant portion of users.

Average

  • Effectiveness in residue or buildup removal (202 mentions, 66% positive): The shampoo performs averagely in removing residue or buildup, with two-thirds of users finding it effective.
  • Effect on hair tangling (65 mentions, 84% positive): It generally helps to reduce hair tangling, as reported by a majority of users.
  • Effectiveness on Damaged hair (51 mentions, 79% positive): Users with damaged hair have found the shampoo to be fairly effective in addressing their hair concerns.
  • Effectiveness in hair strengthening (9 mentions, 100% positive): Although not widely mentioned, those who did note its hair strengthening properties were completely satisfied.
  • Natural Ingredients (34 mentions, 72% positive): The use of natural ingredients is considered average, with some users looking for a higher content of natural components.
  • Effectiveness on oily hair (139 mentions, 52% positive): The shampoo has mixed reviews when it comes to treating oily hair, with just over half of the users finding it effective.

Cons

  • Degreasing properties (18 mentions, 50% positive): The shampoo’s ability to degrease is not one of its strong suits, with an equal split in user opinion.
  • Effectiveness on thinning hair (15 mentions, 53% positive): While it may offer some benefits, its effectiveness on thinning hair is not as notable as other attributes.
My Black is Beautiful Hydrating Shampoo photo

My Black is Beautiful Hydrating Shampoo

My Black is Beautiful Hydrating Shampoo is in top-10 in the following nominations: Best shampoo in combination of “Curly or Wavy hair users shampoo experiences” and other attributes
Best budget


$8 at Amazon

BrandMY BLACK IS BEAUTIFUL
Amazon rating4.6
BeautyGooru rating3.8
Number of reviews90
Share of positive90%
BeautyGooru rating in “Curly or Wavy hair users shampoo experiences”4.3
Number of mentions22
Share of positive mentions89%

My Black is Beautiful Hydrating Shampoo stands out for its high effectiveness in cleaning hair, natural ingredients, and positive impact on hair manageability, tangling, and frizz control. Priced at $8.00, it is among the top 10% of shampoos in terms of price and has a solid overall rating of 3.8, placing it in the top 30% of shampoos based on customer satisfaction.

Pros

  • Effect on Hair Tangling (9 mentions, 94% positive): This shampoo is highly praised for its ability to reduce hair tangling, ranking it in the top 5% of shampoos.
  • Effectiveness in Cleaning Hair (24 mentions, 100% positive): Users unanimously agree on its cleaning efficacy, placing it in the top 10% of shampoos.
  • Natural Ingredients (14 mentions, 93% positive): The use of natural ingredients is highly appreciated, earning it a spot in the top 10% of shampoos.
  • Effect on Hair Manageability (9 mentions, 100% positive): It excels in improving hair manageability, ranking in the top 5% of shampoos.
  • Effectiveness on Frizz Control (9 mentions, 89% positive): It is considered effective for frizz control, placing it in the top 10% of shampoos.
  • Shampoo Chemical Content (5 mentions, 100% positive): The chemical content is well-received, with a top 10% positive rating.
  • Hair Dryness Reduction After Shampooing (37 mentions, 79% positive): Many users find it reduces hair dryness, ranking it in the top 20% of shampoos.
  • Scent (53 mentions, 93% positive): The scent is highly favored, placing it in the top 20% of shampoos.
  • Effect on Shiny Hair (9 mentions, 100% positive): It is acknowledged for enhancing hair shine, putting it in the top 30% of shampoos.
  • Effect on Hair Softness or Silkiness (23 mentions, 98% positive): Users report a significant improvement in hair softness or silkiness, ranking it in the top 20% of shampoos.

Average

  • Moisturizing Effect (13 mentions, 81% positive): The moisturizing effect is considered average, placing it in the top 40% of shampoos.
  • Impact on Scalp Health (8 mentions, 75% positive): The impact on scalp health is seen as average, also ranking in the top 40% of shampoos.
  • Sulfate-Free Shampoo (2 mentions, 100% positive): Although not widely mentioned, its sulfate-free formula is positively viewed, placing it in the top 60% of shampoos.
  • Effectiveness on Oily Hair (3 mentions, 83% positive): Its effectiveness on oily hair is considered average, ranking in the top 40% of shampoos.

Cons

  • Effectiveness on Damaged Hair (3 mentions, 50% positive): This shampoo is less effective on damaged hair, placing it in the bottom 10% of shampoos.
  • Effectiveness on Thinning Hair (2 mentions, 50% positive): Its effectiveness on thinning hair is not as highly rated, but still falls within the top 40% of shampoos.

How We Rank

We strongly believe that reviews of actual customers who used shampoo is the best source of information on actual performance of a shampoo and in particular of detailed performance aspects like effectiveness for different hair types, various health, visual and tactile effects and also side effects. To make our analysis and scoring we apply the following methodology:

  • We use AI to analyze reviews in shampoo category and identify major topics on which customers focus their attention when reviewing a shampoo such as performance for different types of hair, scent, effectiveness against scalp and hair problems such as dryness, flakiness or oiliness and such other effects like moisturizing, shine, effect on hair tangling etc.
  • After identification of major topics within shampoo category which we name product attributes we use proprietary AI algorithms to find all mentions on every traced attribute for every shampoo which we take into research.
  • For every shampoo and attribute we calculate many metrics like total number of mentions on attribute, its share in total reviews, share of positive and negative sentiments etc. We then compare these metrics for different shampoos and elaborate comparative score of every shampoo against its peers and make it separately for every attribute.

Why Trust BeautyGooru?

Deborah Jones, the mastermind behind BeautyGooru, employs an AI-driven method to analyze thousands of Amazon reviews, guaranteeing precise and trustworthy recommendations. With her vast experience spanning product development to brand consultancy, Deborah possesses a rare ability to discern shampoo efficacy and ingredient effectiveness. Beyond ratings, she taps into real consumer feedback, providing insights that resonate with the needs and desires of online shoppers.

6 Comments
  1. Your analysis is a lifesaver! My daughter has curly hair, and I’ve been on the hunt for child-friendly curly hair shampoos. Any recommendations from this list?

    • For child-friendly curly hair shampoos, look for products that are gentle, sulfate-free, and designed to nourish and detangle curly hair without harsh chemicals. Many shampoos suitable for adults with curly hair are also safe for children, provided they meet these criteria. It’s important to choose shampoos with natural ingredients and those that are specifically formulated to be gentle on sensitive scalps. Always check the product descriptions and reviews for any indications that they’re suitable for children’s use.

  2. Maintaining my curly locks has always been a task. This list is promising! How do these shampoos fare with frizz control?

    • The shampoos on the list are chosen for their ability to address common concerns for curly hair, including frizz control. They contain ingredients that help to hydrate, define, and smooth curls, reducing frizz and making hair more manageable. Each product has unique properties to cater to different aspects of curly hair care, including moisture balance and frizz reduction, making them promising options for maintaining curly locks.

  3. Being a curly-haired individual, it’s tough to find products that moisturize without weighing the hair down. How do these shampoos balance that?

    • The shampoos listed are designed with formulations that offer deep hydration to curly hair without heavy residues that weigh hair down. They achieve this balance by using lightweight moisturizing ingredients and defining agents that enhance curl pattern and manageability. This approach ensures curls remain bouncy, well-defined, and free from frizz, providing moisture where it’s needed without compromising volume or natural hair dynamics.

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