Best Shampoos for Blonde Hair – Rated by BEAUTYGOORU Experts

Effectiveness on blonde hair statistics

Products Mentioned:169
Products with over 80% Positive Mention Rate:254
Total Mentions:11,737
Frequency in Reviews:9.0%
Frequency in Top Shampoos in attribute:29.5%
Importance Rank Among All Attributes:12
Average Positive Mention Rate in Top 20% Shampoos:85%

Maintaining the perfect blonde hue is a challenge many individuals face, as this coveted hair color is prone to brassiness, fading, and damage. The quest for luscious, vibrant blonde locks often leads to an overwhelming search for the right hair care products. Shampoos, in particular, play a pivotal role in this journey, as they can either enhance the blonde tones or contribute to their deterioration. It’s crucial for blondes to select a shampoo that not only cleanses but also preserves and accentuates their unique hair shade.

For those sporting blonde hair, the importance of choosing a shampoo that targets their specific needs cannot be overstated. The right formula can maintain the ash tones, neutralize unwanted brassy hues, and ensure that the blonde shades remain as radiant as intended. However, with a plethora of products on the market, finding the ideal shampoo can be daunting. According to our BeautyGooru team’s statistics, there are 169 products with mentions of “Effect on blonde hair shades” accumulating a staggering 11,737 mentions. This highlights the sheer volume of options and discussions surrounding this topic.

Customer reviews serve as a beacon of guidance through this saturated market. Real experiences and testimonials shed light on the efficacy of shampoos, providing valuable insights into their performance on blonde hair. Recognizing this, our BeautyGooru team has meticulously analyzed these numerous products and discussions. Our comprehensive rating system is designed to distill this information, helping customers navigate towards the top 10 shampoos for blonde hair in 2024. By leveraging our research, individuals can confidently select a shampoo that will keep their blonde hair looking its best, without the trial and error that so many have endured.

Our Top Picks:

BC BONACURE Color Freeze Silver Shampoo photoBest brand with focus on “Effect on blonde hair shades”
Best popular
Best shampoo in combination of “Effect on blonde hair shades” and other attributes
Best shampoo in “Effect on blonde hair shades”
Best shampoo in “Ash color maintenance”

BC BONACURE Color Freeze Silver Shampoo

Pravana The Perfect Blonde Shampoo photoBest brand with focus on “Effect on blonde hair shades”
Best popular
Best shampoo in combination of “Effect on blonde hair shades” and other attributes
Best shampoo in “Effect on blonde hair shades”
Best shampoo in “Ability to neutralize brassy tones”

Pravana The Perfect Blonde Shampoo

OGX Blonde Enhanced + Purple Toning Shampoo photoBest popular
Best shampoo in combination of “Effect on blonde hair shades” and other attributes
Best budget
Best shampoo in “Effect on blonde hair shades”
Best shampoo in “Ability to neutralize brassy tones”

OGX Blonde Enhanced + Purple Toning Shampoo

TIGI Bed Head Dumb Blonde Toning Shampoo photoBest popular
Best budget
Best shampoo in “Effect on blonde hair shades”

TIGI Bed Head Dumb Blonde Toning Shampoo

Paul Mitchell Platinum Blonde Purple Shampoo photoBest brand with focus on “Effect on blonde hair shades”
Best popular
Best shampoo in “Effect on blonde hair shades”

Paul Mitchell Platinum Blonde Purple Shampoo

REDKEN Blondage Purple Shampoo photoBest popular
Best shampoo in combination of “Effect on blonde hair shades” and other attributes
Best shampoo in “Effect on blonde hair shades”
Best shampoo in “Ability to neutralize brassy tones”

REDKEN Blondage Purple Shampoo

Milk_shake Silver Shine Purple Shampoo photoBest shampoo in combination of “Effect on blonde hair shades” and other attributes
Best shampoo in “Ash color maintenance”
Best shampoo in “Ability to neutralize brassy tones”

Milk_shake Silver Shine Purple Shampoo

Matrix So Silver Purple Shampoo photoBest brand with focus on “Effect on blonde hair shades”
Best popular
Best shampoo in “Ash color maintenance”

Matrix So Silver Purple Shampoo

Moroccanoil Blonde Perfecting Purple Shampoo photoBest shampoo in combination of “Effect on blonde hair shades” and other attributes
Best budget
Best shampoo in “Ability to neutralize brassy tones”

Moroccanoil Blonde Perfecting Purple Shampoo

Joico Color Balance Purple Shampoo photoBest brand with focus on “Effect on blonde hair shades”
Best popular
Best shampoo in “Effect on blonde hair shades”

Joico Color Balance Purple Shampoo

best shampoo for blonde hair

BC BONACURE Color Freeze Silver Shampoo photo

BC BONACURE Color Freeze Silver Shampoo

BC BONACURE Color Freeze Silver Shampoo is in top-10 in the following nominations: Best brand with focus on “Effect on blonde hair shades”
Best popular
Best shampoo in combination of “Effect on blonde hair shades” and other attributes
Best shampoo in “Effect on blonde hair shades”
Best shampoo in “Ash color maintenance” $60 at Amazon

BrandSchwarzkopf
Amazon rating4.6
BeautyGooru rating4.2
Number of reviews248
Share of positive78%
BeautyGooru rating in “Effect on blonde hair shades”5
Number of mentions36
Share of positive mentions97%

BC BONACURE Color Freeze Silver Shampoo by Schwarzkopf stands out among top shampoos on Amazon, particularly for its positive effects on blonde hair shades, highlights, and its purple shampoo properties. Priced at $60, it has garnered a high overall rating and a significant number of reviews, indicating a strong customer satisfaction.

Pros

    • Effect on blonde hair shades (36 mentions, 97% positive): This shampoo is highly praised for its performance on blonde hair, ranking in the top 5% of shampoos.
    • Effect on highlights (13 mentions, 94% positive): Users frequently commend its ability to enhance and maintain highlights, placing it in the top 5%.
    • Purple Shampoo properties (38 mentions, 88% positive): It is recognized for its effective purple shampoo qualities, which is among the top 5%.
    • Ash color maintenance (31 mentions, 90% positive): The shampoo is noted for its ability to maintain ash hair colors, ranking in the top 10%.
    • Natural Ingredients (4 mentions, 100% positive): Although mentioned less frequently, its natural ingredients have received unanimous praise, placing it in the top 10%.
    • Effect on shiny hair (10 mentions, 98% positive): Users report a significant positive effect on hair shine, ranking it in the top 20%.
    • Effect on hair manageability (2 mentions, 100% positive): Although not widely mentioned, its impact on hair manageability is highly regarded, placing it in the top 10%.
    • Scent (27 mentions, 87% positive): The fragrance of the shampoo is well-received, ranking in the top 20%.
    • Ability to neutralize brassy tones (51 mentions, 95% positive): It is highly effective in neutralizing unwanted brassy tones, placing it in the top 10%.
    • Effectiveness in cleaning hair (5 mentions, 100% positive): Users are satisfied with its cleaning capabilities, ranking it in the top 20%.

Average

    • Tinting effect on hair shades (3 mentions, 83% positive): The shampoo has a decent tinting effect on hair shades, placing it in the top 20%.
    • Effectiveness in hair color preservation (14 mentions, 93% positive): It is considered quite effective in preserving hair color, ranking in the top 20%.
    • Shampoo chemical content (3 mentions, 67% positive): Some users are satisfied with the chemical content of the shampoo, placing it in the top 40%.
    • Hair dryness reduction after shampooing (17 mentions, 47% positive): The shampoo receives mixed reviews regarding its ability to reduce hair dryness, ranking in the bottom 40%.
    • Sulfate-free shampoo (2 mentions, 25% positive): There are concerns about its sulfate content, with it ranking in the bottom 30%.

Cons

    • Effectiveness on dandruff (2 mentions, 0% positive): It does not appear to be effective in treating dandruff, placing it in the top 30% for this attribute.
Pravana The Perfect Blonde Shampoo photo

Pravana The Perfect Blonde Shampoo

Pravana The Perfect Blonde Shampoo is in top-10 in the following nominations: Best brand with focus on “Effect on blonde hair shades”
Best popular
Best shampoo in combination of “Effect on blonde hair shades” and other attributes
Best shampoo in “Effect on blonde hair shades”
Best shampoo in “Ability to neutralize brassy tones” $16 at Amazon

BrandPravana
Amazon rating4.6
BeautyGooru rating4
Number of reviews427
Share of positive77%
BeautyGooru rating in “Effect on blonde hair shades”4.9
Number of mentions102
Share of positive mentions94%

Pravana The Perfect Blonde Shampoo stands out among the top shampoos on Amazon for its exceptional ability to neutralize brassy tones and enhance blonde hair shades, with a high percentage of positive mentions in these areas. It is also recognized for its toning benefits, sulfate-free formula, and purple shampoo properties.

Pros

    • Neutralizes Brassy Tones (180 mentions, 95% positive): Highly effective in reducing unwanted yellow or orange hues, ranking in the top 5% of shampoos.
    • Blonde Hair Shades (102 mentions, 94% positive): Excellently enhances and maintains blonde hair shades, placing it in the top 5% of shampoos.
    • Toning Benefits (30 mentions, 87% positive): Provides significant toning benefits, making it a top 10% choice for shampoos.
    • Sulfate-Free (14 mentions, 86% positive): Appreciated for its sulfate-free composition, ranking in the top 10% of shampoos.
    • Shiny Hair (7 mentions, 100% positive): Users report a noticeable increase in hair shine, placing it in the top 30% of shampoos.
    • Purple Shampoo Properties (125 mentions, 78% positive): Recognized for its purple shampoo qualities, it ranks in the top 10% of shampoos.
    • Highlights (14 mentions, 93% positive): Effective in enhancing and maintaining hair highlights, ranking in the top 20% of shampoos.
    • Hair Health (16 mentions, 88% positive): Contributes to the overall improvement of hair health, placing it in the top 40% of shampoos.
    • Hair Softness/Silkiness (7 mentions, 100% positive): Users experience an increase in hair softness or silkiness, ranking it in the top 30% of shampoos.

Average

    • Ash Color Maintenance (21 mentions, 93% positive): Maintains ash hair colors effectively, placing it in the top 30% of shampoos.
    • Chemical Content (17 mentions, 72% positive): The shampoo’s chemical content is considered acceptable, ranking in the top 30% of shampoos.
    • Tinting Effect (8 mentions, 63% positive): Has a moderate tinting effect on hair shades, placing it in the top 30% of shampoos.
    • Color Preservation (30 mentions, 88% positive): Effectively preserves hair color, ranking in the top 20% of shampoos.
    • Scent (48 mentions, 82% positive): The scent is generally well-received, placing it in the top 60% of shampoos.
    • Bleached Hair Maintenance (3 mentions, 100% positive): Maintains bleached hair well, ranking in the top 40% of shampoos.

Cons

    • Cleaning Effectiveness (8 mentions, 50% positive): Some users find its cleaning ability lacking, placing it in the bottom 10% of shampoos.
    • Curly/Wavy Hair (5 mentions, 20% positive): Not highly recommended for curly or wavy hair users, ranking in the bottom 10% of shampoos.
    • Frizz Control (2 mentions, 50% positive): Offers moderate frizz control, placing it in the bottom 10% of shampoos.
    • Moisturizing Effect (3 mentions, 50% positive): Its moisturizing effect is not highly rated, ranking in the bottom 10% of shampoos.
    • Hair Tangling (3 mentions, 33% positive): Some users report issues with hair tangling, placing it in the bottom 20% of shampoos.
OGX Blonde Enhanced + Purple Toning Shampoo photo

OGX Blonde Enhanced + Purple Toning Shampoo

OGX Blonde Enhanced + Purple Toning Shampoo is in top-10 in the following nominations: Best popular
Best shampoo in combination of “Effect on blonde hair shades” and other attributes
Best budget
Best shampoo in “Effect on blonde hair shades”
Best shampoo in “Ability to neutralize brassy tones” $10.7 at Amazon

BrandOGX
Amazon rating4.3
BeautyGooru rating4
Number of reviews412
Share of positive73%
BeautyGooru rating in “Effect on blonde hair shades”4.9
Number of mentions87
Share of positive mentions90%

OGX Blonde Enhanced + Purple Toning Shampoo stands out among the top shampoos on Amazon for its ability to enhance blonde hair shades and neutralize brassy tones, with high positive feedback in these areas. However, it shows some weaknesses in residue removal and frizz control.

Pros

    • Ability to neutralize brassy tones (175 mentions, 88% positive): This shampoo is highly effective in reducing unwanted yellow or orange hues, ranking it in the top 5% of shampoos for this attribute.
    • Effect on blonde hair shades (87 mentions, 90% positive): Users report significant improvements in the vibrancy and tone of their blonde hair, placing this shampoo in the top 5% for enhancing blonde shades.
    • Purple Shampoo properties (93 mentions, 82% positive): Its purple toning capabilities are well-regarded, earning it a spot in the top 10% of shampoos with similar properties.
    • Bleached hair maintenance (14 mentions, 82% positive): The shampoo is recognized for its positive effects on bleached hair, ranking in the top 20% for this category.
    • Effect on shiny hair (11 mentions, 91% positive): Users appreciate the shampoo’s ability to impart shine to their hair, placing it in the top 40% of shampoos for this benefit.
    • Effect on highlights (17 mentions, 88% positive): It is also effective in maintaining and enhancing hair highlights, ranking in the top 20% for this attribute.

Average

    • Natural Ingredients (11 mentions, 82% positive): The shampoo has a decent reputation for containing natural ingredients, placing it in the top 40% of shampoos.
    • Effect on hair softness or silkiness (27 mentions, 89% positive): Many users find that it contributes to hair softness, ranking it in the top 50% for this quality.
    • Sulfate-free shampoo (4 mentions, 79% positive): It is considered to be a good sulfate-free option, placing it in the top 40% of sulfate-free shampoos.
    • Shampoo chemical content (10 mentions, 65% positive): The chemical content is generally well-received, with the shampoo being in the top 40% for this concern.
    • Scent (75 mentions, 77% positive): The fragrance of the shampoo is liked by a majority of users, ranking it in the top 50% for scent.
    • Hair dryness reduction after shampooing (57 mentions, 45% positive): It has an average performance in reducing hair dryness, placing it in the top 60% of shampoos.
    • Effect on hair manageability (2 mentions, 100% positive): Although not widely mentioned, when it is, the feedback on hair manageability is entirely positive, ranking it in the top 50%.

Cons

    • Effectiveness in residue or buildup removal (6 mentions, 17% positive): This shampoo is less effective at removing residue or buildup, placing it in the bottom 20% for this attribute.
    • Effectiveness in hair color preservation (26 mentions, 73% positive): Some users have concerns about its ability to preserve hair color, ranking it in the bottom 40%.
    • Tinting effect on hair shades (3 mentions, 67% positive): There are mixed feelings about its tinting effects, placing it in the bottom 30% of shampoos.
    • Curly or Wavy hair users shampoo experiences (4 mentions, 50% positive): Users with curly or wavy hair have had less positive experiences, ranking it in the bottom 20% for this hair type.
    • Impact on scalp health (6 mentions, 33% positive): The shampoo does not fare well in terms of scalp health, with it being in the bottom 40% for this concern.
    • Effect on hair tangling (6 mentions, 33% positive): It is not highly effective at preventing hair tangling, placing it in the bottom 30%.
    • Effectiveness on Frizz Control (3 mentions, 0% positive): It ranks in the bottom 10% for frizz control, with users reporting no positive effects in this area.
TIGI Bed Head Dumb Blonde Toning Shampoo photo

TIGI Bed Head Dumb Blonde Toning Shampoo

TIGI Bed Head Dumb Blonde Toning Shampoo is in top-10 in the following nominations: Best popular
Best budget
Best shampoo in “Effect on blonde hair shades” $11.5 at Amazon

BrandTIGI
Amazon rating4.3
BeautyGooru rating4.5
Number of reviews1,609
Share of positive71%
BeautyGooru rating in “Effect on blonde hair shades”4.9
Number of mentions330
Share of positive mentions92%

The TIGI Bed Head Dumb Blonde Toning Shampoo stands out as a top choice for maintaining blonde and bleached hair, with high praise for its toning abilities and scent, although it falls short in cleaning effectiveness and can cause tangling.

Pros

    • Effect on blonde hair shades (330 mentions, 92% positive): This shampoo is highly regarded for its positive impact on blonde hair shades, placing it among the best in its category.
    • Bleached hair maintenance (38 mentions, 86% positive): It is also celebrated for its ability to maintain bleached hair, earning it a spot in the top tier of shampoos for this purpose.
    • Scent (250 mentions, 86% positive): The fragrance of this shampoo is well-received, making it more enjoyable to use and ranking it within the top 20% of shampoos based on scent.
    • Ability to neutralize brassy tones (591 mentions, 79% positive): Its capability to neutralize unwanted brassy tones is acknowledged, positioning it in the top 20% for this attribute.
    • Hair dryness reduction after shampooing (211 mentions, 66% positive): Users have found it effective in reducing hair dryness post-shampooing, placing it in the top 30% for this benefit.
    • Effect on highlights (67 mentions, 89% positive): The shampoo is also praised for its positive effects on hair highlights, ranking it in the top 20% for this feature.

Average

    • Natural Ingredients (34 mentions, 79% positive): The use of natural ingredients is seen as average, with this shampoo falling into the top 40% in this category.
    • Effectiveness in providing toning benefits (133 mentions, 85% positive): Its toning benefits are considered average, placing it in the top 40% for effectiveness.
    • Effect on hair softness or silkiness (74 mentions, 89% positive): The shampoo’s impact on hair softness or silkiness is average, ranking it in the top 50%.
    • Effectiveness on Frizz Control (12 mentions, 75% positive): Its ability to control frizz is seen as average, positioning it in the top 40% for this attribute.
    • Purple Shampoo properties (286 mentions, 68% positive): The purple shampoo properties are deemed average, with this product in the top 40% for this feature.
    • Moisturizing effect (22 mentions, 82% positive): The moisturizing effect of this shampoo is average, placing it in the top 50%.
    • Ash color maintenance (41 mentions, 85% positive): Its maintenance of ash hair color is considered average, ranking it in the top 40%.

Cons

    • Effectiveness in cleaning hair (36 mentions, 43% positive): The shampoo is less effective in cleaning hair, with a low positive response that puts it in the bottom 10% of shampoos.
    • Effect on hair tangling (12 mentions, 25% positive): It has been reported to cause tangling in hair, which is a downside, placing it in the bottom 30% for this issue.
    • Tinting effect on hair shades (14 mentions, 57% positive): Some users have experienced unwanted tinting effects on their hair shades, ranking this shampoo in the bottom 20% for this concern.
Paul Mitchell Platinum Blonde Purple Shampoo photo

Paul Mitchell Platinum Blonde Purple Shampoo

Paul Mitchell Platinum Blonde Purple Shampoo is in top-10 in the following nominations: Best brand with focus on “Effect on blonde hair shades”
Best popular
Best shampoo in “Effect on blonde hair shades” $19.5 at Amazon

BrandPaul Mitchell
Amazon rating4.4
BeautyGooru rating4.3
Number of reviews858
Share of positive73%
BeautyGooru rating in “Effect on blonde hair shades”5
Number of mentions196
Share of positive mentions96%

Paul Mitchell Platinum Blonde Purple Shampoo stands out for its exceptional performance in enhancing blonde hair shades and neutralizing brassy tones, with a strong presence of natural ingredients and positive effects on hair softness. However, it shows room for improvement in hair manageability, health, and scalp impact.

Pros

  • Effect on blonde hair shades (196 mentions, 96% positive): Users highly praise this shampoo for its ability to enhance and maintain the vibrancy of blonde hair, ranking it among the top 5% of shampoos.
  • Effect on highlights (51 mentions, 88% positive): It is also recognized for its positive impact on highlights, placing it in the top 5% for this attribute.
  • Natural Ingredients (23 mentions, 91% positive): The inclusion of natural ingredients has been well-received, earning it a spot in the top 20% of shampoos.
  • Ability to neutralize brassy tones (302 mentions, 85% positive): This shampoo is among the top 10% when it comes to effectively neutralizing unwanted brassy tones in blonde hair.
  • Purple Shampoo properties (116 mentions, 80% positive): Its purple shampoo properties are appreciated, positioning it in the top 20% for this characteristic.
  • Effect on hair softness or silkiness (58 mentions, 98% positive): Users report that it leaves hair feeling soft and silky, placing it in the top 40% of shampoos for this benefit.

Average

  • Curly or Wavy hair users shampoo experiences (7 mentions, 100% positive): Although not widely mentioned, those with curly or wavy hair have had entirely positive experiences, ranking it in the top 20%.
  • Ash color maintenance (32 mentions, 96% positive): It is considered fairly effective in maintaining ash hair colors, placing it in the top 30%.
  • Effectiveness in residue or buildup removal (15 mentions, 67% positive): This shampoo has an average performance in removing residue or buildup, ranking in the top 50%.
  • Hair dryness reduction after shampooing (121 mentions, 55% positive): It shows moderate effectiveness in reducing hair dryness post-shampooing, placing it in the top 60%.
  • Bleached hair maintenance (21 mentions, 67% positive): It is moderately effective for maintaining bleached hair, ranking in the top 40%.
  • Effectiveness in hair color preservation (69 mentions, 83% positive): The shampoo has an average ranking in the top 40% for preserving hair color.
  • Effectiveness in cleaning hair (27 mentions, 81% positive): It is considered fairly effective in cleaning hair, placing it in the top 60%.

Cons

  • Effect on hair manageability (10 mentions, 40% positive): Some users find it lacking in improving hair manageability, placing it in the bottom 20% of shampoos.
  • Tinting effect on hair shades (11 mentions, 45% positive): There are concerns about its tinting effect on hair shades, ranking it in the bottom 40%.
  • Improvement of hair health (52 mentions, 68% positive): The shampoo is considered below average in improving hair health, placing it in the bottom 20%.
  • Effectiveness on Frizz Control (9 mentions, 47% positive): It is seen as less effective for frizz control, falling into the bottom 30%.
  • Impact on scalp health (12 mentions, 33% positive): Users have reported it to be less beneficial for scalp health, ranking it in the bottom 40%.
  • Effect on hair tangling (2 mentions, 0% positive): It is not positively regarded for reducing hair tangling, placing it in the bottom 20% of shampoos.
REDKEN Blondage Purple Shampoo photo

REDKEN Blondage Purple Shampoo

REDKEN Blondage Purple Shampoo is in top-10 in the following nominations: Best popular
Best shampoo in combination of “Effect on blonde hair shades” and other attributes
Best shampoo in “Effect on blonde hair shades”
Best shampoo in “Ability to neutralize brassy tones”


$25 at Amazon

BrandREDKEN
Amazon rating4.6
BeautyGooru rating4.1
Number of reviews525
Share of positive69%
BeautyGooru rating in “Effect on blonde hair shades”4.9
Number of mentions137
Share of positive mentions89%

REDKEN Blondage Purple Shampoo stands out for its exceptional ability to neutralize brassy tones and enhance blonde hair shades, with a high percentage of positive mentions in these areas. It also boasts natural ingredients and a pleasant scent, contributing to its position among the top shampoos for these attributes. However, it falls short in areas such as hair manageability and scalp health, with a notable number of negative experiences reported.

Pros

    • Ability to neutralize brassy tones (183 mentions, 91% positive): This shampoo is highly praised for its effectiveness in reducing unwanted yellow or orange tones, ranking it in the top 5% of shampoos for this benefit.
    • Effect on blonde hair shades (137 mentions, 89% positive): Users frequently acknowledge its positive impact on maintaining and enhancing blonde hair shades, placing it in the top 5% for this attribute.
    • Natural Ingredients (18 mentions, 89% positive): The use of natural ingredients is well-received, with a high approval rate that puts it in the top 20% of shampoos.
    • Scent (85 mentions, 88% positive): The fragrance of this shampoo is appreciated by many, earning it a spot in the top 20% for scent.
    • Effectiveness in providing toning benefits (28 mentions, 89% positive): Its toning properties are recognized as highly effective, ranking it in the top 20% for this feature.
    • Effect on shiny hair (20 mentions, 95% positive): Users report a noticeable increase in hair shine, placing this shampoo in the top 40% for creating shiny hair.
    • Effect on hair softness or silkiness (32 mentions, 100% positive): Every mention of hair softness or silkiness was positive, positioning it in the top 30% for this attribute.

Average

    • Bleached hair maintenance (12 mentions, 75% positive): This shampoo is considered fairly good for maintaining bleached hair, ranking in the top 20%.
    • Effect on highlights (28 mentions, 75% positive): It has a decent performance on enhancing highlights, placing it in the top 30%.
    • Purple Shampoo properties (152 mentions, 68% positive): Its overall purple shampoo properties are well-regarded, with a top 20% ranking.
    • Effectiveness in hair color preservation (49 mentions, 78% positive): It is seen as quite effective in preserving hair color, earning a top 20% position.
    • Tinting effect on hair shades (10 mentions, 62% positive): The shampoo has a moderate tinting effect on hair shades, placing it in the top 30%.
    • Hair dryness reduction after shampooing (82 mentions, 40% positive): It shows an average ability to reduce hair dryness, ranking in the top 60%.
    • Effectiveness on Damaged hair (13 mentions, 62% positive): It is somewhat effective on damaged hair, placing it in the top 50%.

Cons

    • Curly or Wavy hair users shampoo experiences (5 mentions, 60% positive): Users with curly or wavy hair have had less positive experiences, resulting in a bottom 30% ranking for this group.
    • Effect on hair manageability (8 mentions, 38% positive): There are concerns about its impact on hair manageability, with a bottom 20% ranking.
    • Effectiveness in cleaning hair (22 mentions, 56% positive): Some users question its cleaning efficacy, placing it in the bottom 10% for this attribute.
    • Improvement of hair health (32 mentions, 72% positive): While some users see benefits, it ranks in the bottom 20% for improving hair health overall.
    • Impact on scalp health (18 mentions, 19% positive): There are significant negative experiences regarding its effect on scalp health, putting it in the bottom 40%.
    • Effectiveness on Frizz Control (3 mentions, 0% positive): It is notably ineffective in controlling frizz, ranking in the bottom 10% for this concern.
Milk_shake Silver Shine Purple Shampoo photo

Milk_shake Silver Shine Purple Shampoo

Milk_shake Silver Shine Purple Shampoo is in top-10 in the following nominations: Best shampoo in combination of “Effect on blonde hair shades” and other attributes
Best shampoo in “Ash color maintenance”
Best shampoo in “Ability to neutralize brassy tones”


$26 at Amazon

Brandmilk_shake
Amazon rating4.6
BeautyGooru rating4.4
Number of reviews1,462
Share of positive77%
BeautyGooru rating in “Effect on blonde hair shades”4.4
Number of mentions339
Share of positive mentions82%

The Milk_shake Silver Shine Purple Shampoo stands out for its ability to neutralize brassy tones and maintain ash color, with a high percentage of positive mentions for its natural ingredients, scent, and purple shampoo properties. It is also praised for its manageability and toning benefits, although it has average performance in moisturizing and cleaning hair.

Pros

  • Ability to neutralize brassy tones (559 mentions, 87% positive): This shampoo is highly effective in reducing unwanted yellow and brassy tones, placing it in the top tier of shampoos for this purpose.
  • Ash color maintenance (187 mentions, 92% positive): Users find it exceptional for keeping ash-colored hair vibrant, ranking it among the best shampoos for this attribute.
  • Natural Ingredients (24 mentions, 85% positive): The shampoo’s use of natural ingredients is well-received, making it more favorable compared to many other shampoos.
  • Effect on hair manageability (6 mentions, 100% positive): It significantly improves hair manageability, earning it a spot in the top echelon for this benefit.
  • Scent (253 mentions, 92% positive): The pleasant fragrance of this shampoo is a highlight for many users, placing it well above average in terms of scent.
  • Purple Shampoo properties (411 mentions, 84% positive): Its purple shampoo properties are highly regarded, making it one of the top choices for users seeking these specific benefits.
  • Effect on blonde hair shades (339 mentions, 82% positive): The shampoo is effective in enhancing and maintaining blonde hair shades, ranking it in the top tier for this attribute.
  • Effect on shiny hair (49 mentions, 95% positive): Users report a noticeable improvement in hair shine, placing the shampoo in the upper range for this benefit.
  • Effectiveness in providing toning benefits (74 mentions, 87% positive): The toning benefits of this shampoo are well-documented, with it being among the better options available.
  • Shampoo chemical content (13 mentions, 73% positive): The chemical content is generally well-received, with the shampoo ranking better than many others in this regard.

Average

  • Tinting effect on hair shades (39 mentions, 62% positive): The shampoo has an average tinting effect on hair shades, with a majority of positive feedback.
  • Bleached hair maintenance (22 mentions, 84% positive): It performs moderately well in maintaining bleached hair, according to user reviews.
  • Hair dryness reduction after shampooing (135 mentions, 67% positive): The shampoo has an average ability to reduce hair dryness post-shampooing.
  • Moisturizing effect (10 mentions, 80% positive): Its moisturizing effect is considered average when compared to other shampoos.
  • Effectiveness in hair color preservation (54 mentions, 87% positive): The shampoo is fairly effective in preserving hair color, with most users finding it satisfactory.

Cons

  • Effectiveness in cleaning hair (21 mentions, 57% positive): The shampoo’s cleaning effectiveness is below average, with a notable number of users not satisfied with its cleansing properties.
Matrix So Silver Purple Shampoo photo

Matrix So Silver Purple Shampoo

Matrix So Silver Purple Shampoo is in top-10 in the following nominations: Best brand with focus on “Effect on blonde hair shades”
Best popular
Best shampoo in “Ash color maintenance”


$20 at Amazon

BrandMATRIX
Amazon rating4.5
BeautyGooru rating4.3
Number of reviews2,172
Share of positive72%
BeautyGooru rating in “Effect on blonde hair shades”4.5
Number of mentions285
Share of positive mentions87%

Matrix So Silver Purple Shampoo is a well-regarded product among users, with a price in the top 50% of shampoos and an overall rating that places it in the top 10%. It stands out for its ability to maintain ash color, enhance blonde hair shades, and add shine, while also being effective at neutralizing brassy tones and improving highlights.

Pros

  • Ash Color Maintenance (282 mentions, 87% positive): This shampoo is highly praised for its ability to maintain ash tones, ranking it in the top 10% for this attribute.
  • Effect on Shiny Hair (115 mentions, 96% positive): Users frequently note the shampoo’s ability to enhance hair shine, placing it in the top 20% for this benefit.
  • Effect on Blonde Hair Shades (285 mentions, 87% positive): It is particularly effective for blonde hair shades, with high positive feedback that puts it in the top 10%.
  • Ability to Neutralize Brassy Tones (803 mentions, 83% positive): A significant number of users find it effective at neutralizing unwanted brassy tones, ranking it in the top 20%.
  • Effect on Highlights (65 mentions, 99% positive): The shampoo is also well-regarded for its impact on highlights, with nearly all mentions being positive, placing it in the top 20%.

Average

  • Purple Shampoo Properties (345 mentions, 74% positive): It has a solid reputation for its purple shampoo properties, ranking in the top 20%.
  • Natural Ingredients (50 mentions, 79% positive): The use of natural ingredients is viewed positively, placing it in the top 40%.
  • Bleached Hair Maintenance (33 mentions, 85% positive): It is considered fairly good for maintaining bleached hair, ranking in the top 30%.
  • Effect on Hair Softness or Silkiness (138 mentions, 88% positive): Many users find that it positively affects hair softness or silkiness, placing it in the top 50%.
  • Effectiveness in Hair Color Preservation (185 mentions, 77% positive): The shampoo is recognized for its ability to preserve hair color, ranking in the top 20%.
  • Effectiveness in Residue or Buildup Removal (25 mentions, 64% positive): It has an average rating for removing residue or buildup, placing it in the top 50%.
  • Tinting Effect on Hair Shades (38 mentions, 60% positive): The shampoo’s tinting effect on hair shades is considered average, ranking in the top 30%.
  • Hair Dryness Reduction After Shampooing (333 mentions, 51% positive): It receives mixed feedback on reducing hair dryness after shampooing, placing it in the top 60%.

Cons

  • Improvement of Hair Health (128 mentions, 71% positive): Some users feel it falls short in improving overall hair health, ranking it in the bottom 20%.
  • Effectiveness on Frizz Control (23 mentions, 52% positive): Its ability to control frizz is considered below average, placing it in the bottom 30%.
  • Impact on Scalp Health (31 mentions, 32% positive): There are concerns about its impact on scalp health, with it being in the bottom 40%.
  • Effect on Hair Tangling (13 mentions, 46% positive): Users report that it may not effectively reduce hair tangling, placing it in the bottom 40%.
Moroccanoil Blonde Perfecting Purple Shampoo photo

Moroccanoil Blonde Perfecting Purple Shampoo

Moroccanoil Blonde Perfecting Purple Shampoo is in top-10 in the following nominations: Best shampoo in combination of “Effect on blonde hair shades” and other attributes
Best budget
Best shampoo in “Ability to neutralize brassy tones”


$12 at Amazon

BrandMoroccanoil
Amazon rating4.5
BeautyGooru rating4.1
Number of reviews438
Share of positive65%
BeautyGooru rating in “Effect on blonde hair shades”4.4
Number of mentions127
Share of positive mentions82%

Moroccanoil Blonde Perfecting Purple Shampoo stands out among the top shampoos on Amazon, particularly for its ability to neutralize brassy tones and its pleasant scent, making it a favorite for maintaining blonde and bleached hair.

Pros

    • Ability to neutralize brassy tones (184 mentions, 89% positive): This shampoo is highly praised for its effectiveness in keeping unwanted yellow or orange tones at bay, ranking it in the top 5% of shampoos for this attribute.
    • Scent (111 mentions, 93% positive): Users love the fragrance of this shampoo, placing it in the top 5% for scent satisfaction.
    • Bleached hair maintenance (7 mentions, 86% positive): It is considered excellent for the care of bleached hair, positioning it in the top 10% for this category.
    • Purple Shampoo properties (144 mentions, 82% positive): The shampoo’s purple properties are well-regarded, earning it a spot in the top 10% for this feature.
    • Effect on blonde hair shades (127 mentions, 82% positive): It is recognized for its positive impact on various blonde hair shades, placing it in the top 10%.
    • Effectiveness in hair color preservation (40 mentions, 87% positive): Users find it effective in maintaining their hair color, ranking it in the top 10% for this benefit.
    • Effect on shiny hair (23 mentions, 90% positive): Many users report that it contributes to shinier hair, placing it in the top 50% of shampoos.

Average

    • Effect on highlights (26 mentions, 85% positive): This shampoo has a generally positive effect on highlights, ranking in the top 30%.
    • Natural Ingredients (12 mentions, 83% positive): Some users appreciate the natural ingredients included, placing it in the top 40%.
    • Effect on hair softness or silkiness (26 mentions, 88% positive): It is considered to have an average impact on hair softness or silkiness, placing it in the top 50%.
    • Shampoo chemical content (8 mentions, 63% positive): The chemical content is viewed neutrally, with it being in the top 40%.
    • Hair dryness reduction after shampooing (130 mentions, 43% positive): It has an average rating for reducing hair dryness after use, ranking in the top 60%.
    • Effectiveness in providing toning benefits (26 mentions, 81% positive): The toning benefits are considered average, placing it in the top 40%.
    • Ash color maintenance (20 mentions, 78% positive): It maintains ash hair colors fairly well, ranking in the top 50%.

Cons

    • Effectiveness in residue or buildup removal (9 mentions, 33% positive): Users find it less effective in removing residue or buildup, placing it in the bottom 20% of shampoos.
    • Effectiveness in cleaning hair (25 mentions, 60% positive): It is considered below average in cleaning hair, also ranking in the bottom 20%.
    • Tinting effect on hair shades (5 mentions, 40% positive): There are concerns about its tinting effect on hair shades, placing it in the bottom 30%.
    • Improvement of hair health (34 mentions, 62% positive): The shampoo is not highly regarded for improving hair health, with it being in the bottom 20%.
    • Effectiveness on Frizz Control (11 mentions, 41% positive): It is seen as less effective for frizz control, ranking in the bottom 20%.
    • Curly or Wavy hair users shampoo experiences (3 mentions, 67% positive): Users with curly or wavy hair do not rate their experiences highly, placing this shampoo in the bottom 20% for this group.
Joico Color Balance Purple Shampoo photo

Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo is in top-10 in the following nominations: Best brand with focus on “Effect on blonde hair shades”
Best popular
Best shampoo in “Effect on blonde hair shades”


$23 at Amazon

BrandJoico
Amazon rating4.6
BeautyGooru rating4.3
Number of reviews1,031
Share of positive71%
BeautyGooru rating in “Effect on blonde hair shades”4.9
Number of mentions213
Share of positive mentions89%

Joico Color Balance Purple Shampoo stands out for its high performance in enhancing blonde hair shades and neutralizing brassy tones, according to user reviews on Amazon. It is particularly praised for its positive effects on highlights and blonde hair, as well as its pleasant scent and purple shampoo properties.

Pros

  • Effect on highlights (60 mentions, 92% positive): This shampoo is among the top 5% for improving the appearance of highlights, leaving them looking vibrant and refreshed.
  • Effect on blonde hair shades (213 mentions, 89% positive): Users rate it in the top 5% for enhancing blonde hair shades, making it a favorite for those with lighter hair colors.
  • Purple Shampoo properties (231 mentions, 78% positive): It ranks in the top 10% for its purple shampoo qualities, which are effective in maintaining desired hair tones.
  • Ability to neutralize brassy tones (461 mentions, 82% positive): With a top 20% ranking, this shampoo is highly regarded for its ability to combat unwanted yellow or orange hues.
  • Scent (116 mentions, 89% positive): The fragrance of this shampoo places it in the top 30%, with many users enjoying its smell.
  • Bleached hair maintenance (33 mentions, 76% positive): It is considered in the top 20% for maintaining the quality of bleached hair.
  • Effect on shiny hair (34 mentions, 88% positive): This shampoo is in the top 50% when it comes to leaving hair looking shiny and lustrous.

Average

  • Natural Ingredients (38 mentions, 84% positive): It is rated in the top 40% for containing natural ingredients that users appreciate.
  • Effectiveness in hair color preservation (85 mentions, 96% positive): This attribute places the shampoo in the top 20% for its ability to preserve hair color.
  • Effectiveness in residue or buildup removal (13 mentions, 69% positive): It ranks in the top 50% for its capability to remove residue or buildup from the hair.
  • Hair dryness reduction after shampooing (170 mentions, 56% positive): Users find it to be in the top 60% for reducing hair dryness post-shampooing.
  • Ash color maintenance (50 mentions, 84% positive): The shampoo is in the top 50% for maintaining ash hair colors.
  • Effectiveness in providing toning benefits (59 mentions, 76% positive): It is considered average, in the top 50%, for its toning benefits.
  • Effectiveness in cleaning hair (27 mentions, 74% positive): This aspect is rated in the bottom 40%, indicating that some users find its cleaning power to be less effective.

Cons

  • Effect on hair manageability (13 mentions, 38% positive): This shampoo is in the bottom 20% when it comes to improving hair manageability, suggesting some users struggle with styling after use.
  • Effect on hair softness or silkiness (61 mentions, 83% positive): Despite a high percentage of positive mentions, it ranks in the bottom 20% compared to other shampoos, indicating that there are better options for softness or silkiness.
  • Curly or Wavy hair users shampoo experiences (5 mentions, 60% positive): Users with curly or wavy hair place it in the bottom 30%, which may reflect a less than optimal experience for these hair types.
  • Tinting effect on hair shades (16 mentions, 56% positive): It falls in the bottom 40% for its tinting effect, showing that some users may not be satisfied with the color alterations.
  • Effectiveness on Frizz Control (11 mentions, 50% positive): This shampoo is in the bottom 30% for controlling frizz, indicating that it may not be the best choice for frizz-prone hair.
  • Moisturizing effect (17 mentions, 56% positive): Ranking in the bottom 20%, the moisturizing effect of this shampoo may not meet the expectations of all users.

How We Rank

We strongly believe that reviews of actual customers who used shampoo is the best source of information on actual performance of a shampoo and in particular of detailed performance aspects like effectiveness for different hair types, various health, visual and tactile effects and also side effects. To make our analysis and scoring we apply the following methodology:

  • We use AI to analyze reviews in shampoo category and identify major topics on which customers focus their attention when reviewing a shampoo such as performance for different types of hair, scent, effectiveness against scalp and hair problems such as dryness, flakiness or oiliness and such other effects like moisturizing, shine, effect on hair tangling etc.
  • After identification of major topics within shampoo category which we name product attributes we use proprietary AI algorithms to find all mentions on every traced attribute for every shampoo which we take into research.
  • For every shampoo and attribute we calculate many metrics like total number of mentions on attribute, its share in total reviews, share of positive and negative sentiments etc. We then compare these metrics for different shampoos and elaborate comparative score of every shampoo against its peers and make it separately for every attribute.

Why Trust BeautyGooru?

Deborah Jones, the mastermind behind BeautyGooru, employs an AI-driven method to analyze thousands of Amazon reviews, guaranteeing precise and trustworthy recommendations. With her vast experience spanning product development to brand consultancy, Deborah possesses a rare ability to discern shampoo efficacy and ingredient effectiveness. Beyond ratings, she taps into real consumer feedback, providing insights that resonate with the needs and desires of online shoppers.

6 Comments
  1. Are these shampoos safe for natural blondes or are they only meant for colored hair?

    • The shampoos listed are generally safe for both natural and colored blondes. They’re designed to enhance and maintain the blonde tones, preventing brassiness while providing care tailored to the unique needs of blonde hair. Whether your blonde hair is natural or chemically treated, these shampoos can help keep it looking vibrant and healthy.

  2. I’ve recently gone platinum blonde and struggle with brassiness. Which of these shampoos would you recommend for maintaining that icy blonde look?

    • For maintaining that icy blonde look and combating brassiness, it’s recommended to choose shampoos with violet or purple pigments, as these are formulated to neutralize yellow and brassy tones. Look for shampoos specifically labeled for platinum or cool blonde hair, as they contain the necessary ingredients to maintain your desired shade. For detailed recommendations, please refer to the list on beautygooru.com, as it includes options tailored for different blonde hair needs.

  3. Do blonde shampoos dry out the hair? I want to maintain my color but also keep my hair moisturized.

    • Blonde shampoos are formulated to address the unique needs of blonde hair, including maintaining color and combating brassiness. While some may worry about dryness, many blonde shampoos also include moisturizing ingredients to help keep hair hydrated. It’s important to choose a shampoo that specifies hydration or moisture to ensure it caters to both maintaining your blonde color and keeping your hair moisturized.

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