Best Shampoos for Colored Hair – Rated by BEAUTYGOORU Experts

Effectiveness on colored hair statistics

Products Mentioned:318
Products with over 80% Positive Mention Rate:397
Total Mentions:12,480
Frequency in Reviews:6.8%
Frequency in Top Shampoos in attribute:22.5%
Importance Rank Among All Attributes:16
Average Positive Mention Rate in Top 20% Shampoos:90%

Maintaining the vibrancy and health of colored hair can be a daunting task for many. The challenge arises from the fact that colored hair is more susceptible to damage and fading, often leading to a dull and lifeless appearance. This is where the right shampoo can make all the difference. Shampoos specifically formulated for colored hair work to tackle these issues by providing gentle cleansing, protecting the hair’s color, and ensuring that the hues stay as vivid and radiant as the day they were dyed.

Customers should prioritize shampoos that excel in effectiveness in hair color preservation, have a positive effect on highlights, and are suitable for bleached hair maintenance. These features are critical because they directly address the common problems faced by individuals with colored hair. A shampoo that fails to protect color can lead to frequent salon visits for touch-ups, which is both costly and damaging to the hair.

Finding a shampoo that meets these criteria is not always straightforward. According to our BeautyGooru team’s statistics, out of the myriad of products on the market, only 318 have mentions of “Effectiveness in hair color preservation”, with a total of 12,480 mentions. This highlights the difficulty consumers face when trying to identify a product that truly delivers on its promises.

Real customer reviews serve as a beacon of guidance in this saturated market. They offer insights into the actual performance of shampoos, helping potential buyers to make informed decisions. Our BeautyGooru team has taken this a step further by analyzing these reviews and statistics to compile a rating of the 10 best shampoos for colored hair in 2024. This comprehensive list is designed to cut through the clutter, providing you with reliable options that have been vetted for their ability to preserve your precious color and maintain the integrity of your treated locks.

Our Top Picks:

Joico K-PAK Color Therapy Shampoo photoBest brand with focus on “Effectiveness in hair color preservation”
Best popular
Best budget
Best shampoo in “Effectiveness in hair color preservation”

Joico K-PAK Color Therapy Shampoo

Biolage Color Last Shampoo photoBest brand with focus on “Effectiveness in hair color preservation”
Best popular
Best shampoo in “Effectiveness in hair color preservation”

Biolage Color Last Shampoo

Redken Color Extend Shampoo photoBest brand with focus on “Effectiveness in hair color preservation”
Best popular
Best shampoo in “Effectiveness in hair color preservation”

Redken Color Extend Shampoo

KickBest shampoo in combination of “Effectiveness in hair color preservation” and other attributes
Best shampoo in “Effect on highlights”
Best shampoo in “Bleached hair maintenance”

Kick Purple Shampoo for Blonde Hair

GBG Purple Shampoo for Blonde Hair photoBest shampoo in combination of “Effectiveness in hair color preservation” and other attributes
Best shampoo in “Effect on highlights”

GBG Purple Shampoo for Blonde Hair

L'Oréal Paris EverPure Moisture Shampoo and Conditioner photoBest budget

L’Oréal Paris EverPure Moisture Shampoo and Conditioner

Herbal Essences Color Me Happy Shampoo photoBest popular
Best budget

Herbal Essences Color Me Happy Shampoo

R+Co BLEU Shampoo photoBest brand with focus on “Effectiveness in hair color preservation”
Best shampoo in combination of “Effectiveness in hair color preservation” and other attributes
Best shampoo in “Effectiveness in hair color preservation”

R+Co BLEU Shampoo

BC BONACURE Color Freeze Silver Shampoo photoBest shampoo in combination of “Effectiveness in hair color preservation” and other attributes
Best shampoo in “Effect on highlights”

BC BONACURE Color Freeze Silver Shampoo

Redken Color Extend Magnetics Shampoo photoBest brand with focus on “Effectiveness in hair color preservation”
Best popular

Redken Color Extend Magnetics Shampoo

best shampoo for colored hair

Joico K-PAK Color Therapy Shampoo photo

Joico K-PAK Color Therapy Shampoo

Joico K-PAK Color Therapy Shampoo is in top-10 in the following nominations: Best brand with focus on “Effectiveness in hair color preservation”
Best popular
Best budget
Best shampoo in “Effectiveness in hair color preservation” $9 at Amazon

BrandJoico
Amazon rating4.7
BeautyGooru rating4
Number of reviews334
Share of positive72%
BeautyGooru rating in “Effectiveness in hair color preservation”4.7
Number of mentions53
Share of positive mentions89%

The Joico K-PAK Color Therapy Shampoo stands out for its exceptional performance in preserving hair color and enhancing shine, manageability, and overall hair health. However, it shows average results in some areas and has certain drawbacks, particularly in its impact on scalp health and effectiveness on damaged hair.

Pros

    • Hair Color Preservation (53 mentions, 89% positive): This shampoo is among the top performers for maintaining hair color, with a high rate of positive feedback.
    • Shiny Hair (23 mentions, 96% positive): Users frequently praise the shampoo’s ability to impart a noticeable shine to their hair.
    • Hair Manageability (7 mentions, 86% positive): It is recognized for making hair more manageable, which is a significant advantage for users.
    • Hair Health Improvement (28 mentions, 93% positive): The shampoo is highly regarded for its positive impact on the overall health of hair.
    • Hair Softness/Silkiness (28 mentions, 100% positive): It excels in making hair feel soft and silky, with unanimous positive mentions.
    • Cleaning Effectiveness (17 mentions, 88% positive): It is considered effective in cleaning hair, placing it within the top half of shampoos.

Average

    • Residue/Buildup Removal (7 mentions, 79% positive): The shampoo shows average effectiveness in removing residue or buildup.
    • Chemical Content (5 mentions, 60% positive): Opinions on its chemical content are mixed, with a moderate positive response.
    • Scent (43 mentions, 80% positive): The scent is generally well-received, although it does not stand out as a top feature.
    • Bleached Hair Maintenance (5 mentions, 70% positive): It performs averagely in maintaining bleached hair.
    • Natural Ingredients (2 mentions, 100% positive): While not often mentioned, when it is, the natural ingredients are viewed positively.
    • Sulfate-Free (5 mentions, 60% positive): The shampoo has an average rating for being sulfate-free.
    • Hair Dryness Reduction (27 mentions, 50% positive): It has mixed reviews regarding its ability to reduce hair dryness after shampooing.

Cons

    • Hair Tangling (5 mentions, 60% positive): Some users find that it does not significantly help with hair tangling.
    • Hair Strengthening (2 mentions, 100% positive): Despite positive mentions, hair strengthening is not a standout feature due to the low number of mentions.
    • Frizz Control (3 mentions, 67% positive): It shows below-average performance in controlling frizz.
    • Damaged Hair (7 mentions, 57% positive): The shampoo is less effective on damaged hair compared to other shampoos.
    • Scalp Health (8 mentions, 50% positive): There are concerns about its impact on scalp health, with only half of the mentions being positive.
    • Hair Loss (6 mentions, 58% positive): Effectiveness on hair loss is not one of its strong suits, with mixed reviews.
    • Blonde Hair Shades (5 mentions, 100% positive): While positively reviewed for blonde hair shades, it is not a frequently mentioned benefit.
Biolage Color Last Shampoo photo

Biolage Color Last Shampoo

Biolage Color Last Shampoo is in top-10 in the following nominations: Best brand with focus on “Effectiveness in hair color preservation”
Best popular
Best shampoo in “Effectiveness in hair color preservation” $38 at Amazon

BrandBIOLAGE
Amazon rating4.7
BeautyGooru rating4.3
Number of reviews1,551
Share of positive72%
BeautyGooru rating in “Effectiveness in hair color preservation”4.8
Number of mentions307
Share of positive mentions88%

Biolage Color Last Shampoo by BIOLAGE stands out for its high effectiveness in preserving hair color and enhancing hair softness, with a significant number of positive reviews that place it among the top shampoos available on Amazon.

Pros

  • Cleaning Hair (133 mentions, 93% positive): This shampoo is highly praised for its ability to clean hair thoroughly, ranking it in the top 20% of shampoos.
  • Hair Color Preservation (307 mentions, 88% positive): It excels in maintaining hair color vibrancy, placing it in the top 5% for this attribute.
  • Hair Softness/Silkiness (169 mentions, 98% positive): Users frequently report an improvement in hair softness or silkiness, earning it a spot in the top 10% of shampoos.
  • Shiny Hair (74 mentions, 100% positive): The shampoo’s effect on enhancing hair shine is unanimously positive, ranking it in the top 20%.
  • Hair Health Improvement (153 mentions, 93% positive): It is recognized for its beneficial impact on hair health, placing it in the top 20% of shampoos.
  • Hair Dryness Reduction (206 mentions, 71% positive): Many users find it reduces hair dryness after shampooing, positioning it in the top 30%.
  • Moisturizing Effect (30 mentions, 87% positive): The moisturizing properties of this shampoo are well-regarded, placing it in the top 30%.

Average

  • Scent (319 mentions, 85% positive): The scent of the shampoo is generally liked, ranking it in the top 40%.
  • Hair Strengthening (4 mentions, 100% positive): Although not frequently mentioned, its effectiveness in hair strengthening is positively viewed, placing it in the top 30%.
  • Residue/Buildup Removal (44 mentions, 59% positive): It has an average performance in removing residue or buildup, ranking it in the top 50%.
  • Damaged Hair (23 mentions, 65% positive): The shampoo shows moderate effectiveness on damaged hair, placing it in the top 50%.
  • Curly/Wavy Hair (14 mentions, 82% positive): Curly or wavy hair users have had positive experiences, ranking it in the top 40%.
  • Bleached Hair Maintenance (3 mentions, 83% positive): Its performance on bleached hair is average, placing it in the bottom 40%.
  • Chemical Content (39 mentions, 23% positive): Concerns about the shampoo’s chemical content place it in the bottom 30%.

Cons

  • Frizz Control (36 mentions, 56% positive): It shows below-average effectiveness in controlling frizz, ranking in the bottom 30%.
  • Natural Ingredients (22 mentions, 50% positive): The use of natural ingredients is considered average, placing it in the bottom 30%.
  • Scalp Health (41 mentions, 31% positive): There are concerns about its impact on scalp health, ranking it in the bottom 40%.
  • Oily Hair (16 mentions, 56% positive): Its effectiveness on oily hair is considered less satisfactory, placing it in the bottom 30%.
  • Hair Tangling (13 mentions, 38% positive): Users report issues with hair tangling after use, ranking it in the bottom 40%.
  • Hair Loss (14 mentions, 30% positive): The effectiveness on hair loss is not a strong point, but still places it in the top 60% of shampoos.
Redken Color Extend Shampoo photo

Redken Color Extend Shampoo

Redken Color Extend Shampoo is in top-10 in the following nominations: Best brand with focus on “Effectiveness in hair color preservation”
Best popular
Best shampoo in “Effectiveness in hair color preservation” $40 at Amazon

BrandREDKEN
Amazon rating4.7
BeautyGooru rating4.1
Number of reviews436
Share of positive67%
BeautyGooru rating in “Effectiveness in hair color preservation”4.7
Number of mentions125
Share of positive mentions89%

Redken Color Extend Shampoo is a high-performing product particularly effective in preserving hair color, with a strong presence of natural ingredients and a notable ability to clean and improve hair health. It ranks well among the top shampoos available on Amazon.

Pros

  • Effectiveness in hair color preservation (125 mentions, 89% positive): This shampoo is among the top 5% for maintaining hair color, receiving high praise for its ability to extend the life of hair dye.
  • Natural Ingredients (4 mentions, 100% positive): Users appreciate the inclusion of natural ingredients, placing it in the top 20% of shampoos for this attribute.
  • Effectiveness in cleaning hair (34 mentions, 88% positive): It is recognized for its ability to thoroughly cleanse hair, ranking in the top 30% of shampoos.
  • Improvement of hair health (46 mentions, 87% positive): Many users report healthier hair after use, positioning it in the top 30% for this benefit.
  • Effect on shiny hair (26 mentions, 92% positive): It contributes to hair’s shine, placing it in the top 40% of shampoos for creating a glossy appearance.
  • Moisturizing effect (4 mentions, 88% positive): The shampoo has a good reputation for its moisturizing properties, ranking in the top 30%.

Average

  • Effect on hair softness or silkiness (46 mentions, 97% positive): Users find that it generally enhances hair softness, placing it in the top 40% of shampoos.
  • Effect on hair manageability (9 mentions, 81% positive): It is considered to aid in hair manageability, ranking in the top 40%.
  • Curly or Wavy hair users shampoo experiences (8 mentions, 100% positive): Those with curly or wavy hair have had positive experiences, placing it in the top 30% for this hair type.
  • Effectiveness on Damaged hair (6 mentions, 83% positive): It shows a good performance on damaged hair, ranking in the top 30%.
  • Hair dryness reduction after shampooing (44 mentions, 72% positive): The shampoo is known to reduce hair dryness, placing it in the top 40%.
  • Effectiveness in residue or buildup removal (13 mentions, 69% positive): It is fairly effective at removing residue, ranking in the top 60%.
  • Scent (58 mentions, 75% positive): The fragrance of the shampoo is generally well-received, placing it in the top 60%.

Cons

  • Sulfate-free shampoo (7 mentions, 43% positive): It is less favored for those seeking sulfate-free options, falling into the bottom 30%.
  • Effectiveness on Frizz Control (14 mentions, 57% positive): It has a lower rating for frizz control, placing it in the bottom 20%.
  • Shampoo chemical content (13 mentions, 54% positive): Some users are concerned about the chemical content, ranking it in the bottom 30%.
  • Impact on scalp health (9 mentions, 44% positive): There are some concerns regarding its impact on scalp health, placing it in the bottom 30%.
  • Effectiveness on oily hair (8 mentions, 25% positive): It is not highly recommended for oily hair, falling into the bottom 20%.
  • Effectiveness on hair loss (3 mentions, 0% positive): It does not appear to be effective for hair loss, ranking in the bottom 20%.
  • Effect on hair tangling (3 mentions, 0% positive): Users report issues with tangling, placing it in the bottom 20%.
Kick Purple Shampoo for Blonde Hair photo

Kick Purple Shampoo for Blonde Hair

Kick Purple Shampoo for Blonde Hair is in top-10 in the following nominations: Best shampoo in combination of “Effectiveness in hair color preservation” and other attributes
Best shampoo in “Effect on highlights”
Best shampoo in “Bleached hair maintenance” $19 at Amazon

BrandKick
Amazon rating4.4
BeautyGooru rating4.5
Number of reviews1,640
Share of positive79%
BeautyGooru rating in “Effectiveness in hair color preservation”4.2
Number of mentions183
Share of positive mentions86%

Kick Purple Shampoo for Blonde Hair stands out as a highly effective product for blonde hair care, with its toning benefits and positive impact on highlights and bleached hair maintenance earning it a place in the top 5% of shampoos. Its ability to enhance shine, remove residue, and improve hair health also ranks it favorably among competitors. While it boasts several strengths, it has some average performance in areas like natural ingredients and hair manageability, and a few drawbacks concerning hair tangling and the feeling of cleanliness post-use.

Pros

    • Toning Benefits (111 mentions, 93% positive): This shampoo is highly praised for its ability to provide toning benefits, placing it in the top 5% of shampoos for this attribute.
    • Effect on Highlights (170 mentions, 89% positive): Users frequently acknowledge its positive effect on highlights, ranking it in the top 5% for this quality.
    • Bleached Hair Maintenance (37 mentions, 86% positive): It is recognized for its proficiency in maintaining bleached hair, situating it in the top 5% in this category.
    • Effect on Shiny Hair (127 mentions, 100% positive): The shampoo’s ability to enhance hair shine is unanimously appreciated, placing it in the top 20% of shampoos.
    • Purple Shampoo Properties (290 mentions, 89% positive): Its purple shampoo properties are highly regarded, earning it a spot in the top 5% for this feature.
    • Residue or Buildup Removal (22 mentions, 100% positive): It excels at removing residue or buildup, ranking in the top 20% for this benefit.
    • Cleaning Hair (60 mentions, 97% positive): The shampoo is effective in cleaning hair, placing it in the top 30% of shampoos.
    • Improvement of Hair Health (150 mentions, 96% positive): It is recognized for significantly improving hair health, positioning it in the top 20%.
    • Neutralizing Brassy Tones (912 mentions, 81% positive): Its ability to neutralize brassy tones is well-regarded, placing it in the top 20% of shampoos.
    • Effect on Blonde Hair Shades (525 mentions, 75% positive): The shampoo is effective for various blonde hair shades, ranking it in the top 20%.

Average

    • Natural Ingredients (58 mentions, 83% positive): The use of natural ingredients is considered average, placing it in the top 40% of shampoos.
    • Hair Manageability (43 mentions, 78% positive): It has an average effect on hair manageability, ranking in the top 30%.
    • Ash Color Maintenance (97 mentions, 85% positive): The shampoo maintains ash hair color effectively, placing it in the top 30%.
    • Effectiveness on Damaged Hair (20 mentions, 78% positive): Its effectiveness on damaged hair is average, ranking in the top 30%.
    • Frizz Control (15 mentions, 77% positive): The shampoo’s frizz control capabilities are average, placing it in the top 40%.

Cons

    • Hair Tangling (8 mentions, 63% positive): Some users experience issues with hair tangling, which is average and places it in the top 50% of shampoos.
    • Squeaky Clean Feeling (4 mentions, 50% positive): The sensation of squeaky clean hair after use is not consistently reported, ranking it in the bottom 20% for this attribute.
GBG Purple Shampoo for Blonde Hair photo

GBG Purple Shampoo for Blonde Hair

GBG Purple Shampoo for Blonde Hair is in top-10 in the following nominations: Best shampoo in combination of “Effectiveness in hair color preservation” and other attributes
Best shampoo in “Effect on highlights” $20 at Amazon

BrandGet Back Gorgeous
Amazon rating4.4
BeautyGooru rating4.3
Number of reviews4,160
Share of positive80%
BeautyGooru rating in “Effectiveness in hair color preservation”3.7
Number of mentions533
Share of positive mentions73%

GBG Purple Shampoo for Blonde Hair by Get Back Gorgeous stands out as a high-performing product in the market, priced at $20.0. With an overall rating of 4.3 and 4160 reviews, it ranks among the top shampoos in various categories, particularly excelling in its purple shampoo properties and effects on hair highlights, shine, manageability, and toning benefits.

Pros

  • Purple Shampoo properties (1023 mentions, 90% positive): This shampoo is highly praised for its purple shampoo properties, placing it in the top 5% of shampoos for effectively maintaining blonde hair.
  • Effect on highlights (331 mentions, 91% positive): Users frequently commend the shampoo’s ability to enhance and maintain hair highlights, ranking it in the top 5% for this attribute.
  • Effect on shiny hair (308 mentions, 95% positive): The shampoo’s contribution to hair shine is notable, with a high satisfaction rate that puts it in the top 20% of shampoos.
  • Effect on hair manageability (110 mentions, 95% positive): It is recognized for improving hair manageability, placing it among the top 20% of shampoos.
  • Effectiveness in providing toning benefits (264 mentions, 95% positive): The toning benefits of this shampoo are well-regarded, earning it a spot in the top 20%.
  • Ability to neutralize brassy tones (2335 mentions, 84% positive): Its ability to neutralize unwanted brassy tones is highly effective, ranking it in the top 20% of shampoos.
  • Improvement of hair health (325 mentions, 88% positive): Users report an improvement in hair health, placing the shampoo in the top 30% for this benefit.
  • Effect on hair softness or silkiness (450 mentions, 91% positive): The shampoo is known to enhance hair softness or silkiness, ranking it in the top 30%.
  • Hair dryness reduction after shampooing (651 mentions, 61% positive): It moderately reduces hair dryness post-shampooing, placing it in the top 40%.
  • Effectiveness in residue or buildup removal (42 mentions, 80% positive): The shampoo is fairly effective in removing residue or buildup, ranking in the top 30%.

Average

  • Natural Ingredients (115 mentions, 74% positive): The shampoo has an average ranking in terms of natural ingredients, placing it in the top 50% of shampoos.
  • Effect on blonde hair shades (1106 mentions, 71% positive): It has a satisfactory effect on various blonde hair shades, ranking in the top 20%.
  • Effectiveness on Frizz Control (38 mentions, 81% positive): The shampoo shows average effectiveness in frizz control, placing it in the top 30%.
  • Tinting effect on hair shades (70 mentions, 76% positive): It has a moderate tinting effect on hair shades, ranking in the top 30%.
  • Shampoo chemical content (54 mentions, 67% positive): The chemical content of the shampoo is considered average, placing it in the top 40%.

Cons

  • Effect on hair tangling (23 mentions, 54% positive): A notable downside is its effect on hair tangling, with a lower satisfaction rate that places it in the bottom 40% of shampoos.
L'Oréal Paris EverPure Moisture Shampoo and Conditioner photo

L’Oréal Paris EverPure Moisture Shampoo and Conditioner

L’Oréal Paris EverPure Moisture Shampoo and Conditioner is in top-10 in the following nominations: Best budget


$14 at Amazon

BrandL’Oréal Paris
Amazon rating4.5
BeautyGooru rating4.2
Number of reviews646
Share of positive68%
BeautyGooru rating in “Effectiveness in hair color preservation”4.2
Number of mentions106
Share of positive mentions84%

L’Oréal Paris EverPure Moisture Shampoo and Conditioner is a well-regarded product among the top shampoos available on Amazon, with a price in the top 30%, a high number of reviews placing it in the top 10%, and an overall rating in the top 20%. It is particularly praised for its positive effects on hair shine, softness, and color preservation.

Pros

    • Effect on shiny hair (54 mentions, 86% positive): This shampoo ranks in the top 10% for enhancing hair shine, according to user feedback.
    • Effect on hair softness or silkiness (125 mentions, 93% positive): It is in the top 20% of shampoos for making hair feel soft and silky.
    • Shampoo chemical content (92 mentions, 84% positive): Users rate it in the top 10% for having a favorable chemical composition.
    • Sulfate-free shampoo (82 mentions, 84% positive): It stands in the top 20% for being sulfate-free, a sought-after feature for many consumers.
    • Moisturizing effect (56 mentions, 81% positive): The shampoo is in the top 20% when it comes to providing moisture to the hair.
    • Effectiveness in hair color preservation (106 mentions, 84% positive): It is highly effective in preserving hair color, placing it in the top 10% of shampoos.
    • Effectiveness on Frizz Control (33 mentions, 79% positive): This product is in the top 30% for controlling frizz.

Average

    • Curly or Wavy hair users shampoo experiences (29 mentions, 86% positive): It has an average ranking in the top 30% for users with curly or wavy hair.
    • Scent (180 mentions, 73% positive): The scent of this shampoo is considered average, placing it in the top 50%.
    • Hair dryness reduction after shampooing (151 mentions, 50% positive): It has an average performance in reducing hair dryness, ranking in the top 60%.
    • Effectiveness on Damaged hair (19 mentions, 67% positive): Its effectiveness on damaged hair is average, placing it in the top 50%.
    • Effectiveness in residue or buildup removal (52 mentions, 49% positive): The shampoo has an average ability to remove residue or buildup, ranking in the top 60%.
    • Improvement of hair health (95 mentions, 83% positive): It is considered average for improving hair health, placing it in the top 60%.
    • Natural Ingredients (11 mentions, 68% positive): The use of natural ingredients is rated as average, within the top 60% of shampoos.

Cons

    • Effectiveness in hair strengthening (5 mentions, 80% positive): Despite a high positive rating, it has fewer mentions, placing it in the bottom 20% for hair strengthening.
    • Impact on scalp health (33 mentions, 41% positive): The shampoo has a below-average impact on scalp health, ranking in the bottom 40%.
    • Effect on hair tangling (17 mentions, 35% positive): It is in the bottom 40% for its ability to prevent hair tangling.
    • Effectiveness on hair loss (15 mentions, 25% positive): This shampoo is less effective for hair loss, placing it in the bottom 40%.
    • Effectiveness on oily hair (11 mentions, 18% positive): It ranks in the bottom 20% for dealing with oily hair.
    • Bleached hair maintenance (6 mentions, 50% positive): It has a lower ranking in the bottom 20% for maintaining bleached hair.
Herbal Essences Color Me Happy Shampoo photo

Herbal Essences Color Me Happy Shampoo

Herbal Essences Color Me Happy Shampoo is in top-10 in the following nominations: Best popular
Best budget


$8.9 at Amazon

BrandHerbal Essences
Amazon rating4.7
BeautyGooru rating3.7
Number of reviews78
Share of positive82%
BeautyGooru rating in “Effectiveness in hair color preservation”4.6
Number of mentions11
Share of positive mentions97%

Herbal Essences Color Me Happy Shampoo stands out for its effectiveness in preserving hair color and its pleasant scent, according to user reviews on Amazon. However, it falls short in reducing hair dryness, improving hair manageability, and enhancing overall hair health.

Pros

  • Hair Color Preservation (11 mentions, 97% positive): This shampoo is highly praised for its ability to maintain hair color vibrancy, placing it in the top 10% of shampoos for this attribute.
  • Scent (36 mentions, 90% positive): Users love the fragrance of this shampoo, ranking it in the top 30% for scent among shampoos.

Average

  • Cleaning Effectiveness (5 mentions, 100% positive): It performs reliably in cleaning hair, with all mentions being positive, situating it in the top 50% of shampoos.
  • Softness or Silkiness (10 mentions, 88% positive): The shampoo has an average rating for making hair feel soft or silky, placing it in the bottom 40%.
  • Sulfate-Free (2 mentions, 100% positive): It is appreciated for being sulfate-free, with all mentions positive, which puts it in the top 50% for this category.
  • Residue Removal (3 mentions, 83% positive): Its ability to remove residue or buildup is considered average, ranking it in the bottom 30%.
  • Curly or Wavy Hair (2 mentions, 100% positive): Users with curly or wavy hair have had positive experiences, but due to the low number of mentions, it’s in the bottom 40%.

Cons

  • Hair Dryness Reduction (8 mentions, 44% positive): This shampoo is among the bottom 10% when it comes to reducing hair dryness after use.
  • Hair Manageability (2 mentions, 50% positive): It has a lower rating for improving hair manageability, placing it in the bottom 10%.
  • Hair Health Improvement (4 mentions, 50% positive): Users do not rate it highly for improving the health of their hair, resulting in a bottom 10% ranking.
  • Dandruff Effectiveness (2 mentions, 0% positive): Despite not being a dandruff shampoo, it’s worth noting that it has no positive mentions for dandruff control, yet it still ranks in the top 30% for this attribute, likely due to the low relevance of this feature for the product.
R+Co BLEU Shampoo photo

R+Co BLEU Shampoo

R+Co BLEU Shampoo is in top-10 in the following nominations: Best brand with focus on “Effectiveness in hair color preservation”
Best shampoo in combination of “Effectiveness in hair color preservation” and other attributes
Best shampoo in “Effectiveness in hair color preservation”


$59 at Amazon

BrandR+Co
Amazon rating4.3
BeautyGooru rating3.4
Number of reviews28
Share of positive79%
BeautyGooru rating in “Effectiveness in hair color preservation”4.8
Number of mentions18
Share of positive mentions94%

R+Co BLEU Shampoo stands out among top shampoos on Amazon for its exceptional performance in enhancing hair softness, manageability, shine, health, and color preservation, as well as its effectiveness on damaged hair and natural, sulfate-free ingredients.

Pros

    • Effect on hair softness or silkiness (11 mentions, 100% positive): Users rate this shampoo as one of the best for making hair feel exceptionally soft and silky.
    • Effect on hair manageability (5 mentions, 100% positive): It is highly praised for significantly improving hair manageability.
    • Effect on shiny hair (9 mentions, 100% positive): This shampoo is recognized for its ability to impart a healthy shine to hair.
    • Improvement of hair health (12 mentions, 100% positive): Users consistently report that it contributes to overall hair health.
    • Effectiveness in cleaning hair (15 mentions, 87% positive): It is considered very effective in cleaning hair while maintaining its integrity.
    • Effectiveness on Damaged hair (3 mentions, 100% positive): Particularly noted for its beneficial effects on damaged hair.
    • Natural Ingredients (3 mentions, 100% positive): Appreciated for its use of natural ingredients.
    • Sulfate-free shampoo (2 mentions, 100% positive): Valued for being sulfate-free, making it gentler on the hair.
    • Effectiveness in hair color preservation (18 mentions, 94% positive): Among the best for maintaining hair color vibrancy.
    • Hair dryness reduction after shampooing (11 mentions, 85% positive): Known to reduce hair dryness post-wash.

Average

    • Scent (22 mentions, 85% positive): The scent is well-received, placing it in the top 40% of shampoos.
    • Moisturizing effect (2 mentions, 75% positive): It has a decent moisturizing effect on the hair.
    • Effect on blonde hair shades (3 mentions, 100% positive): Blonde users find it effective for their hair shade.
    • Impact on scalp health (5 mentions, 80% positive): Most users experience a positive impact on scalp health.

Cons

    • Ability to neutralize brassy tones (3 mentions, 50% positive): This shampoo has mixed reviews regarding its ability to neutralize brassy tones.
BC BONACURE Color Freeze Silver Shampoo photo

BC BONACURE Color Freeze Silver Shampoo

BC BONACURE Color Freeze Silver Shampoo is in top-10 in the following nominations: Best shampoo in combination of “Effectiveness in hair color preservation” and other attributes
Best shampoo in “Effect on highlights”


$60 at Amazon

BrandSchwarzkopf
Amazon rating4.6
BeautyGooru rating4.2
Number of reviews248
Share of positive78%
BeautyGooru rating in “Effectiveness in hair color preservation”3.7
Number of mentions14
Share of positive mentions93%

BC BONACURE Color Freeze Silver Shampoo by Schwarzkopf stands out among top shampoos on Amazon, particularly for its positive effects on blonde hair shades, highlights, and its purple shampoo properties. Priced at $60, it has garnered a high overall rating and a significant number of reviews, indicating a strong customer satisfaction.

Pros

    • Effect on blonde hair shades (36 mentions, 97% positive): This shampoo is highly praised for its performance on blonde hair, ranking in the top 5% of shampoos.
    • Effect on highlights (13 mentions, 94% positive): Users frequently commend its ability to enhance and maintain highlights, placing it in the top 5%.
    • Purple Shampoo properties (38 mentions, 88% positive): It is recognized for its effective purple shampoo qualities, which is among the top 5%.
    • Ash color maintenance (31 mentions, 90% positive): The shampoo is noted for its ability to maintain ash hair colors, ranking in the top 10%.
    • Natural Ingredients (4 mentions, 100% positive): Although mentioned less frequently, its natural ingredients have received unanimous praise, placing it in the top 10%.
    • Effect on shiny hair (10 mentions, 98% positive): Users report a significant positive effect on hair shine, ranking it in the top 20%.
    • Effect on hair manageability (2 mentions, 100% positive): Although not widely mentioned, its impact on hair manageability is highly regarded, placing it in the top 10%.
    • Scent (27 mentions, 87% positive): The fragrance of the shampoo is well-received, ranking in the top 20%.
    • Ability to neutralize brassy tones (51 mentions, 95% positive): It is highly effective in neutralizing unwanted brassy tones, placing it in the top 10%.
    • Effectiveness in cleaning hair (5 mentions, 100% positive): Users are satisfied with its cleaning capabilities, ranking it in the top 20%.

Average

    • Tinting effect on hair shades (3 mentions, 83% positive): The shampoo has a decent tinting effect on hair shades, placing it in the top 20%.
    • Effectiveness in hair color preservation (14 mentions, 93% positive): It is considered quite effective in preserving hair color, ranking in the top 20%.
    • Shampoo chemical content (3 mentions, 67% positive): Some users are satisfied with the chemical content of the shampoo, placing it in the top 40%.
    • Hair dryness reduction after shampooing (17 mentions, 47% positive): The shampoo receives mixed reviews regarding its ability to reduce hair dryness, ranking in the bottom 40%.
    • Sulfate-free shampoo (2 mentions, 25% positive): There are concerns about its sulfate content, with it ranking in the bottom 30%.

Cons

    • Effectiveness on dandruff (2 mentions, 0% positive): It does not appear to be effective in treating dandruff, placing it in the top 30% for this attribute.
Redken Color Extend Magnetics Shampoo photo

Redken Color Extend Magnetics Shampoo

Redken Color Extend Magnetics Shampoo is in top-10 in the following nominations: Best brand with focus on “Effectiveness in hair color preservation”
Best popular


$50 at Amazon

BrandREDKEN
Amazon rating4.6
BeautyGooru rating4
Number of reviews305
Share of positive63%
BeautyGooru rating in “Effectiveness in hair color preservation”4.7
Number of mentions82
Share of positive mentions86%

Redken Color Extend Magnetics Shampoo is a high-performing product particularly effective in preserving hair color and improving hair softness, with a notable positive impact on damaged hair and shine. However, it shows less efficacy in cleaning and frizz control, with some concerns raised about its impact on scalp health and residue removal.

Pros

    • Effectiveness in hair color preservation (82 mentions, 86% positive): This shampoo ranks in the top 5% for maintaining hair color, according to a high number of positive mentions.
    • Effectiveness on Damaged hair (6 mentions, 96% positive): It is highly praised for its beneficial effects on damaged hair, placing it in the top 20% of shampoos.
    • Effect on shiny hair (20 mentions, 92% positive): Users frequently report an increase in hair shine, positioning this shampoo in the top 40% for this attribute.
    • Effect on hair softness or silkiness (46 mentions, 91% positive): The shampoo is well-regarded for enhancing hair softness, ranking it in the top 30%.
    • Moisturizing effect (5 mentions, 100% positive): Every mention of its moisturizing properties is positive, placing it among the top 30% of shampoos for moisturization.

Average

    • Sulfate-free shampoo (16 mentions, 78% positive): It is considered a decent sulfate-free option, falling into the top 30% category.
    • Shampoo chemical content (19 mentions, 66% positive): The chemical content receives a moderate positive response, ranking in the top 40%.
    • Scent (79 mentions, 81% positive): The scent is generally well-received, placing it in the top 50% for this characteristic.
    • Hair dryness reduction after shampooing (37 mentions, 68% positive): It is rated as average in reducing hair dryness, within the top 40%.
    • Natural Ingredients (2 mentions, 100% positive): Although not frequently mentioned, when it is, it’s positively viewed, ranking in the top 50%.
    • Effect on hair manageability (9 mentions, 67% positive): The shampoo has an average rating for improving hair manageability, placing it in the top 60%.
    • Effect on hair tangling (4 mentions, 75% positive): It is considered fairly good at reducing hair tangling, within the top 30%.
    • Improvement of hair health (33 mentions, 85% positive): While many find it improves hair health, it ranks in the bottom 40%, suggesting there are more effective options available.

Cons

    • Effectiveness in cleaning hair (33 mentions, 67% positive): Cleaning efficacy is a concern, with this shampoo being in the bottom 20% for this attribute.
    • Curly or Wavy hair users shampoo experiences (6 mentions, 67% positive): Users with curly or wavy hair find it less effective, placing it in the bottom 30% for this hair type.
    • Effectiveness in hair strengthening (3 mentions, 100% positive): Despite positive feedback, it ranks in the bottom 30% due to the low number of mentions.
    • Effectiveness in residue or buildup removal (10 mentions, 30% positive): It is rated poorly for removing residue or buildup, in the bottom 20%.
    • Effectiveness on Frizz Control (12 mentions, 38% positive): Frizz control is another weak point, with this shampoo in the bottom 20%.
    • Impact on scalp health (6 mentions, 33% positive): There are concerns about its impact on scalp health, placing it in the bottom 20%.
    • Degreasing properties (3 mentions, 33% positive): Its ability to degrease is not highly regarded, ranking in the bottom 30%.

How We Rank

We strongly believe that reviews of actual customers who used shampoo is the best source of information on actual performance of a shampoo and in particular of detailed performance aspects like effectiveness for different hair types, various health, visual and tactile effects and also side effects. To make our analysis and scoring we apply the following methodology:

  • We use AI to analyze reviews in shampoo category and identify major topics on which customers focus their attention when reviewing a shampoo such as performance for different types of hair, scent, effectiveness against scalp and hair problems such as dryness, flakiness or oiliness and such other effects like moisturizing, shine, effect on hair tangling etc.
  • After identification of major topics within shampoo category which we name product attributes we use proprietary AI algorithms to find all mentions on every traced attribute for every shampoo which we take into research.
  • For every shampoo and attribute we calculate many metrics like total number of mentions on attribute, its share in total reviews, share of positive and negative sentiments etc. We then compare these metrics for different shampoos and elaborate comparative score of every shampoo against its peers and make it separately for every attribute.

Why Trust BeautyGooru?

Deborah Jones, the mastermind behind BeautyGooru, employs an AI-driven method to analyze thousands of Amazon reviews, guaranteeing precise and trustworthy recommendations. With her vast experience spanning product development to brand consultancy, Deborah possesses a rare ability to discern shampoo efficacy and ingredient effectiveness. Beyond ratings, she taps into real consumer feedback, providing insights that resonate with the needs and desires of online shoppers.

4 Comments
  1. Keeping the vibrancy of my colored hair is always a challenge. Do these shampoos help in retaining the color for longer durations?

    • Yes, the shampoos listed are specifically formulated to help retain the vibrancy of colored hair for longer durations. They are designed to gently cleanse while protecting the hair color from fading, ensuring your color stays vibrant and lasts longer.

  2. I’ve recently gone for a bold blue shade. It’s crucial for me to have a shampoo that doesn’t fade the color. Are there products suitable for such unique shades?

    • Yes, there are shampoos formulated to protect and maintain bold hair colors like blue. Look for products that are specifically designed for colored hair and mention color preservation or are suitable for vivid shades. These shampoos work to gently cleanse your hair while minimizing color fade, helping to keep your bold blue shade vibrant for longer.

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